stpatrickfeature

How Online Sellers Can See More Green This St. Patrick’s Day

by
March 16, 2016

 

According to Wallet Hub, 52.3% of Americans planned to celebrate St. Patrick’s Day in 2015. In fact, $4.6 billion will be spent on St. Patrick’s Day activities.


St.-Patrick's-Day-by-the-Numbers

Source: WalletHub

Not a pub? Never fear. There are many opportunities for online sellers to take advantage of St. Patrick’s Day spending. Here are some ways:

  1. Highlight green wearable products for sale. The rule of the day: Wear green or get pinched. Who wants to get pinched? Apparently not many people. According to the same Wallet Hub information referenced above, 82.4% of celebrators plan to wear green.

Here are some tips for wearing green, offered by Better Homes and Gardens:

5 Ways for Women to Wear Green on St. Patrick’s Day:

  1. Green jewelry: necklaces, earrings, rings, and pins
  2. A green scarf
  3. A green headband
  4. Green nail polish
  5. A green scrunchie or ponytail holder

5 Ways for Men to Wear Green on St. Patrick’s Day:

  1. A green necktie
  2. Green socks (make sure they can be seen!)
  3. A green watch
  4. A green undershirt
  5. Green cufflinks

Shamrock_Prism_Irish_Ireland_St_Patricks_Day_Green_Rock_Em_Apparel_Graphic_Custom_Lacrosse_Unlimited_Socks_1_grande

Shamrock socks from ShipStation customer Rock ‘Em Apparel.

How can you put the spotlight on your green fashion items?

  • Write a blog post about wearing green on St. Patrick’s Day, and include your product or products
  • Feature green fashion items on your home page
  • Share items about St. Patrick’s Day fashion on social media, highlighting your products
  • Include St. Patrick’s Day items, and possibly a discount or other promotional offer, in an email newsletter
  1. Feature St. Patrick’s Day-themed home items.

According to U.S. News and World Report, 28.9 million Americans plan to decorate their homes for St. Patrick’s Day.

Hot search terms on Ebay for St. Patrick’s Day home products include:

  • Decorations
  • Flag
  • Table Runner
  • Pillow
  • Shamrock

1700019 flag

St. Patrick’s Day Flag from Calendars.com

How can you promote your St. Patrick’s Day home items?

  • Write a blog post about decorating a home for St. Patrick’s Day, and include your product or products
  • Feature St. Patrick’s Day home items on your home page
  • Share items about St. Patrick’s Day decorating on social media, highlighting your products
  • Include St. Patrick’s Day items, and possibly a discount or other promotional offer, in an email newsletter
  1. Offer (safe) drinking products.

St. Patrick’s Day is the fourth largest U.S. drinking day, after New Year’s, Christmas and the Fourth of July, according to Wallet Hub. Unfortunately, drunk driving fatalities are also high.

Why not feature items that offer safe drinking at home, such as this:

whiskeyball

 

The Dublin Triangular Whiskey Decanter from ShipStation customer The Whiskey Ball.

How can you increase sales of your St. Patrick’s Day drinking items?

  • Write a blog post about the safety issues around drinking on St. Patrick’s Day and feature your (safe) home drinking item
  • Snap lifestyle photos of folks enjoying a home St. Patrick’s Day party and use them in your social media marketing
  • Feature St. Patrick’s Day drinking items on your home page
  • Include your St. Patrick’s Day items, and possibly a discount or other promotional offer, in an email newsletter

Ready to increase the amount of green you’re seeing from St. Patrick’s Day sales? These ideas should help. You won’t even need the luck of the Irish!