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ShipStation 101: Branding, Part IV: Delivery Emails

by
October 28, 2016

 

Hooray! Your customer received their package as ordered and on time (maybe even ahead of schedule)! So that’s that, right? Nothing else to do. You had one happy customer.

Wrong, y’all! If that was the end of the story, this ShipStation 101 wouldn’t exist!

Last December, we rolled out a new feature: the Delivery Email. Simply put, this email is automatically sent when the shipping carrier signals that the package has been delivered to your customer.

That, by itself, is cool. But the delivery email can do more: your customer already bought an item. They’ve already received a tracking email. When was the last time you received a notice—from the business you purchased from—that your package had arrived? This email is comfort and reassurance. If you’re like us, you feverishly check the tracking status. The delivery email alleviates some of that. Once the carrier marks it as delivered, we trigger the email.

As you’re learning, the contents of that email are up to you. We recommend pushing folks to your social media accounts. Give them a hashtag to use or ask them to tag you in a picture of them with their product. Make sure that if they go through that effort, you like it and share it—engage with it!

Like we mentioned with the tracking emails and packing slips, include discounts, coupons, promos, etc. to get them back into your store! And that’s really the point, isn’t it? You want to drive your current customers to purchase again. Endear them to your brand, give them a reason to come back, and interact with them in a way that’s consistent with your brand AND human, and you’ll create repeat customers.




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