Make Your Website Frighteningly Good for Halloween

October 20, 2015


You don’t have to sell Halloween goods to enter into the holiday spirit.

Sure, it’s easy to see why confectioners, costume companies, and sites selling Halloween decorations will be doing Halloween campaigns. Halloween is a $6.9 billion holiday in the U.S., according to the National Retail Federation.

Consider these numbers, compiled by the International Council of Shopping Centers (ICSC) Halloween Consumer Spending Survey:

  • Seventy-nine percent of households expect to make Halloween-related purchases this holiday season.
  • Nearly sixty-eight percent of consumers will hand out candy to trick-or-treaters.
  • Forty-five percent will decorate their home.
  • Nearly forty-four percent will dress up.
  • Thirty-two percent will throw or attend a party.

Additionally, according to the National Retail Federation, Americans expect to spend more than $350 on costumes for their pets. And 36 percent say they’ll buy at least one thing online for the holiday.

Halloween, it turns out, brings in the fourth largest amount of revenue annually, after Christmas, Thanksgiving and Easter.

What Halloween-Related Items Do You Sell?

Halloween purchases aren’t limited to candy, costumes and decorations. People don’t necessarily buy their costumes and decorations; they may buy the materials needed to make them. They also buy party supplies and cooking supplies, sweets and even toys. And what about DVDs, books and comics – especially those in the horror genre? Take some time to determine whether any of your products could be used in Halloween celebrations. If they can, consider creating some spooky graphics, posting them on social media, and offering a limited-time discount on those items. Use a Halloween-inspired coupon code such as “witch,” “goblin” or “ghost.”

But My Business Doesn’t Sell Halloween Items

No matter what your business, you can create some seasonal content. Come up with scary stories related to your industry – from the scariest prices on the Web to the scary things that will happen to consumers if they don’t buy your product. If appropriate, provide recipes or tips to keep children safe on Halloween.

SiteTuners, experts in conversation rate optimization, have offered Halloween-themed webinars, such as “Tricks and Treats of High Converting Lead Gen Forms” to generate more leads for their business.

Website Tricks

Give your website a holiday facelift. Add some Halloween-inspired art. Give your logo a Halloween update. Dress up your brand mascot as a ghoul. Incorporate cobwebs, a spooky font, or a Halloween color scheme to get your customers in the Halloween mindset. It might be fun to have monster hands or claws cling to the edges of your contact forms and subscription boxes. Take advantage of Volusion’s Halloween Image Giveaway to score some artwork for your site.

Customize your email template for the month. Add some Halloween-inspired art – or take photos of your staff dressed up in their Halloween best. Give your customers more incentive to buy by offering a Halloween “treat” with their purchase – something as simple as candy or a rubber spider.

Treat Your Customers

Above all, have fun with the festivities. Despite all of its scary characters, Halloween is a light-hearted holiday. Make it a fun experience for both you and your visitors.