Helen Deian, Director of Marketing
What is your main motivation for starting up your own cosmetics line?
Bella Terra Mineral Cosmetics was founded in 2007. Our founder is a 30-year veteran of the beauty industry and an innovator that has carved out a niche in the industry, launching ground-breaking products for cosmetics consumers worldwide.
He saw a need to offer an alternative to heavy mask-like makeup that was more of a cover up than a skin enhancer. He developed a mineral blend that looked like a powder but felt just like a cream. When applied to the skin, it looks like one is wearing nothing at all except beautiful radiant, healthy skin. The formula stays on all day without reapplication and it feels as if you are wearing absolutely nothing at all.
Bella Terra is a boutique brand and our hand-made mineral makeup has only 4 pure and raw ingredients derived from Mother Nature – Mica, which is ground up to make colors shimmer; Serecite, a finer Mica; Titanium Dioxide, which provides a natural SPF 15 protection; and Iron Oxide, which gives our products their beautiful color.
How do you choose which colors to create and products to make next?
We listen to our loyal customers and all the retailers that sell our products in the USA and worldwide. When there’s a demand for a new, hot color, we add it to our collection. We currently have 60 shades of mineral eye shimmers, 11 foundations, 5 blushes and 3 bronzers. We also constantly communicate with our customers via Facebook and Twitter and get regular feedback.
In addition, we get a lot of inspiration from the current fashion trends and colors – what’s hot on the runways for next season. We try to keep track of all the new haute couture collections and what the predominant color schemes are.
How has ShipStation helped you with your business?
Bella Terra recently ran a hugely successful deal on a leading Daily Deal site and the volume of orders increased more than 700%. We had to fill insane amounts of orders in a very short period of time and our outdated shipping tactics didn’t help matters. One of our brilliant employees, Leon, insisted, against a lot of resistance, that we move to ShipStation. We did and the change was dramatic. The amount of time spent manually handling the various aspects of the shipping and fulfillment process were reduced to just a few clicks on ShipStation. Label printing, which could sometimes take half a day, now took 20 minutes. We definitely increased productivity, reduced manpower and ultimately improved our bottom line.
What’s your favorite ShipStation feature?
Bulk label creation! You can process 1, 2 or a 1000 labels easily, automatically with just a click of a button!
If you’re looking for new makeup, skincare, or haircare, make sure that you check out Bella Terra Cosmetics today!
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