---
title: "Beyond Borders & Algorithms: Unlocking Ecommerce’s Next Growth Frontier"
url: "https://www.shipstation.com/beyond-borders-algorithms-unlocking-ecommerces-next-growth-frontier/"
type: "page"
modified: "2026-01-13T15:09:14-06:00"
---
![](https://www.shipstation.com/wp-content/uploads/2025/12/Logo_ShipStationAPI_DarkGreen_RGB-01.svg)

Beyond Borders & Algorithms: Unlocking Ecommerce’s Next Growth Frontier
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![](https://www.shipstation.com/wp-content/uploads/2025/12/Screenshot-2025-12-10-at-1.07.46-PM-1024x577.png)ABOUT
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Join Rick Watson of RMW Commerce, UPS’ Digital Access Program Director, Jamie Tharp, and Sunny Road Co-Founder Chelsea Jones as they unveil the **critical insights** from our comprehensive 2025 Ecommerce Benchmark Report.

This data-driven session delivers **actionable strategies** from industry leaders who are successfully navigating today’s ecommerce landscape. Whether you’re adapting to shifting consumer behaviors, optimizing your marketplace presence, or leveraging AI for competitive advantage, you’ll walk away with practical solutions to implement immediately.

Key Takeaways
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 ![](https://www.shipstation.com/wp-content/uploads/2025/07/Brand-Icons-9-1.svg)##### Ecommerce Evolution

How consumers are reshaping their shopping behavior and how merchants are pivoting their strategies for 2025

 ![](https://www.shipstation.com/wp-content/uploads/2025/07/Brand-Icons-8-1.svg)##### Marketplace Strategy

Tactics to leverage marketplaces for rapid growth and expansion

 ![](https://www.shipstation.com/wp-content/uploads/2025/07/Brand-Icons-7-1.svg)##### AI Advantage

The proven connection between technology adoption and online sales growth

 ![](https://www.shipstation.com/wp-content/uploads/2024/08/Brand-Icons-8-1.svg)##### Returns Management and Reverse Logistics

Practical strategies for turning returns from a cost center into a customer loyalty driver.

SPEAKERS
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Rick Watson
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CEO and Founder, RMW Commerce

 ![](https://www.shipstation.com/wp-content/uploads/2025/12/rickwatson.jpeg)

Jamie Tharp
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Director of Marketing, UPS

 ![](https://www.shipstation.com/wp-content/uploads/2025/12/jamietharp.jpeg)

Chelsea Jones
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Co-Founder, Sunny Road

 ![](https://www.shipstation.com/wp-content/uploads/2025/12/chelseajones.jpeg)