10 steps to prepare your business for seasonal sales periods

November 6, 2017

Businesses need to start preparing early for seasonal sales periods, to reach or exceed their sales goals, and create a positive customer experience. TradeGecko, an inventory and order management platform, have shared these helpful 10 steps to best prepare your business.

  1. Choose the holidays you will participate in

The first thing you will need to do is decide which seasonal sales periods your business should participate in. It is best to strategically choose the holidays that are going to have the highest impact for your business and your customers.

  1. Develop your goals

Utilize business intelligence reports to review past holiday sales data to predict future sales success by reviewing sales over a specific time period and location. The report should also allow you to appropriately purchase stock based on predicted demand.

  1. Determine your budget

Workout the investment needed for funding your business’s seasonal sales programs, which may include hiring more staff, allocating a marketing budget and product development. Money spent to improve the customer experience is an investment that will deliver a return if invested wisely.

  1. Establish your promotions and products

Add seasonal products to better serve your customer’s needs. Holiday products should highlight the “new” and “limited-time” features that draw in your existing, repeat and new customers. If you don’t any have “new” products, why not bundle some together and promote them as a package deal!

  1. Develop your marketing campaign

Choose your ad channels strategically, especially during the holiday season. Marketing campaigns have a lot of components that need to be aligned to achieve the most success, this is why it is vital to begin preparing ahead of time.

  1. Streamline inventory operations with backordering to optimize sales

Prepare for the holiday season by utilizing backordering to convert sales orders into purchase orders and directly track the shipping status of those orders. Pre-ordering inventory and fulfilling orders on time will enhance your customer’s experience and optimize your seasonal sales results.

  1. Map out your returns and exchanges policy

Create or modify your returns and exchanges policy for the seasonal sales period. Also determine a holding location for any returned goods so they can be examined before resale.

  1. Create your fulfilment workflow

Prepare your fulfilment workflow to enable your business to fulfill orders faster, in greater volume and at lower costs. You should also consider using a third party company, such as Fulfillment by Amazon (FBA), as it will make the process more efficient, especially during high demand periods.

  1. Take advantage of minimum order quantity

For wholesale businesses, take advantage of setting minimum order quantities during the holiday season. This will allow your business to reduce prices since you are selling in larger volumes. Experiment and see what works best for your business.

  1. Prepare now for shipping success

Prepare your holiday shipping process now so your business operations are efficient and productive. Depending on where your package needs to ship, its weight, and requested timing, you will need to prepare your fulfillment process so your customers receive their goods, as and when expected.  

With the holiday season just around the corner, preparation is vital for the coming influx of customers. TradeGecko’s inventory and order management software will take all the stress out of seasonal sales periods by giving you visibility and effortless control over your stock, orders, and customers all in the one place.
To help support your business this November and December, TradeGecko and ShipStation have partnered to offer first-time ShipStation customers a 10% discount on TradeGecko’s Small Business, Business, and Premium plans for a one year term. This exclusive and limited-time offer is available until December 31st 2017. Sign up for today for TradeGecko’s 14-day free trial to see how TradeGecko integrates with ShipStation and how they can help your business prepare for seasonal sales periods. 

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