Inking New Ideas

  • Cash in on Valentine’s Day Sales by Not Focusing on Romance

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    Valentine’s Day is the first major holiday of the year. It’s also in the top 5 U.S. holidays with the most retail sales, behind the fourth quarter holidays, Mother’s Day and back to school. Flower, candy, jewelry and clothing companies rack up the most product sales, but there are opportunities for online retailers in many […]

  • How To Scale Operations With Ecommerce Warehouse Management

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    Darren DeMatas has an MBA in Internet Marketing, but hangs his hat on a decade of experience making retail brands profitable. He’s marketed global Fortune 500 companies and small 1-man ecommerce niche brands. A warehouse is an essential part of the ecommerce supply chain. Maintaining a warehouse for your inventory is another whole business. You’re […]

  • Try Before You Buy with Augmented Reality

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    While ecommerce is a booming market, brick and mortar stores still offer one major advantage to shoppers. That is the ability to see and feel products. But there’s nothing to fear, with the help of recent technology advances that gap is closing. The growing use of Augmented Reality, or AR, offers online shoppers ways to […]

  • 7 Ways to Cut Expenses for Your Ecommerce Business

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    Valery Travers is a marketing and eCommerce specialist who’s consulted with many small and medium-size businesses to grow their profit margin while decreasing and improving overhead costs.   Increasing sales becomes more challenging with each passing year as more competition enters even the most niche of markets. Meanwhile, as your company grows it can be difficult […]

  • Start Your Year Off Right With Three Words

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    Though we’re already a month into the new year it is never too late to set goals and resolutions. A couple years ago I learned about a new way to jumpstart the year. It’s a practice called “My 3 Words.” Created by business guru Chris Brogan, the idea is to pick three words to motivate […]

  • DYODE Understands Your Ecommerce Journey

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    This blog post was contributed by our partner DYODE. DYODE could not be more thrilled to be partnering with ShipStation! A full-serve eCommerce agency, DYODE got its start as a consultancy. We were started by two former heads of eCommerce who worked for big box retailers. Because of our long experience leading teams in the […]

  • Shop and Save with MassGenie

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    Social is becoming central to the way we experience our digital world– ecommerce shouldn’t be any different. MassGenie is a social marketplace that is changing the way we shop. The social shopping experience was created not only to be fun and memorable, but also to give consumers power in their purchasing. Driving down prices through social […]

  • Praella: The Beauty & Brains Behind Your Site

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    Beauty & Brains When it comes to ecommerce, nothing is more important than a smart, beautifully-designed user experience. Customers want to see visually appealing content, all while enjoying a smooth, responsive web design. Praella is an ecommerce agency looking to bring both beauty and brains to your website. They specialize in responsive user design, development, […]

  • Quick Gift Guide SEO Tips to Drive Holiday Sales

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    The power of SEO is important if you’re looking to drive holiday sales. According to a recent survey, when looking for ideas and inspiration, shoppers look to Google Search. Sure organic searches are great, but who has time to do extensive SEO during the fourth quarter? Nobody! If you have a holiday gift guide on […]

  • How to Get More Product Reviews For Your Business

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    In our last post, we covered why product reviews are important for buyers and sellers. One reason is that 63% of customers are more likely to make a purchase from a site that has user reviews. Once you have a system in place to capture your reviews, you may think your work is done. However, […]

  • Why Product Reviews are Important for Buyers and Sellers

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    As an online retailer, product reviews are important to your sales. But you may not realize just how important they truly are. Here are some statistics: 63% of customers are more likely to make a purchase from a site that has user reviews 88% of online shoppers include reviews in their purchase decision 70% of […]

  • The Art of the Thank You for Purchase Email

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    Thank you notes are underappreciated. I love giving them. I love receiving them. In fact, all kinds of “thank you” are great. We can never give or receive too much thanks and appreciation. This extends beyond our personal lives. Thanking others is important in business, too. In the retail world. Think about how cashiers generally thank customers after a […]

  • eCommerce Canada

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    The praises of ecommerce are sung wherever you look– low overhead costs, the growth and globalization of businesses, customer convenience, etc. While these praises may be true for many, ecommerce poses some serious challenges for businesses. Canada is projected to increase online sales to $55.8B in 2020, an 89% increase from 2015. It is no […]

  • How Pricing Strategies Increase Sales

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    Giving your products competitive pricing strategies becomes a bigger task every day. Industries grow, new businesses come and go. This ever-growing list of competitors makes it harder to highlight what makes your products unique. You can build awareness through increased marketing efforts, social campaigns, and promotions. But if your pricing isn’t competitive, will anyone bite? There are a few simple ways to […]

  • A Payment Method that Increases Sales and Reduces Cart Abandonment

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    This is a guest post by Chris Dolan, VP of Strategic Partnerships at Sezzle.   According to a study by SalesCycle, 78.4% of online carts are abandoned.  Talk about missed opportunities! The #1 reason cited for abandoned carts is unexpected shipping costs or timelines.  Fortunately, if you’re reading this, you know ShipStation can help you […]

  • Dynamic Tech Services: Implement Success

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    ERP software is at the core of your business. Enterprise resource planning solutions include: accounting, inventory management, order processing, ecommerce, human resources, and customer relations management (CRM), and more. New to ERP? Whether you’re implementing your first enterprise resource planning (ERP) software system or replacing an outdated system, it’s likely your company will encounter challenges. […]

  • Key Practices That Help Entrepreneurs Stand Out

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    This post was contributed by Stefani Tanner of ShipZOOM, a provider of fulfillment and shipping services. Stefani Tanner is a Marketing Manager and Onboarding Specialist at ShipZOOM, focused on determining the potential partnerships between ShipZOOM and customers in need of fulfillment services to help entrepreneurs save time, energy, and money so they can focus on […]

  • How High Volume Sellers Ship Their Products

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    This blog was contributed by our Andrew Maff at Seller’s Choice. Andrew Maff is the Director of Marketing and Operations for Seller’s Choice, a full-service digital marketing agency for ecommerce sellers. Andrew is a digital strategy and marketing expert with over a decade of experience improving the online presence of ecommerce sellers all over the world. The most […]

  • Visiture: Your Online Landscaper

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    An enthusiastic gardener spends weeks preparing a garden to cultivate a prosperous, lush garden we can all admire. A gardener situates the plants in a precise location, works with the best tools, and adheres to the guidance of experts. Anyone that desires the same outcome must go through the demanding routine to generate similar results. […]

  • Three Ways to Impress Omnichannel Holiday Shoppers

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    This blog was contributed by Sree Menon, who leads global strategy and operations at Tophatter. Tophatter is the world’s fastest, most entertaining mobile shopping marketplace. Omnichannel retail is not a new concept. However, now more than ever taking an integrated approach is vital to success. Why the sudden urgency? The shift to mobile devices. In […]