Last year we quickly realized the importance of video marketing. Our Facebook Live videos we produced, gathered more engagement that ever before. Moving into 2017 our content strategy is designed around video marketing. When you see statistics like, 500 million people are watching Facebook videos every day and, 78% of people watch videos online every week, you quickly realize if you haven’t already jumped on the train, you probably should moving into 2017.
So why should video take a leading role in your content marketing plan? Well did you know YouTube is now the second largest search engine on the web? That should tell you something. Video helps gain higher retention rates, 65% of viewers watch more than 3/4 of a video which is better than original text-based content. It also helps improve email click-throughs, engagement, and SEO to name a few. Not to mention the good possibility of increased customer conversions.
Now check out this amazing in depth infographic from HighQ which highlights why 2017 will be the year of video!
Featured image by phandroid
[…] we shouldn’t limit ourselves only to social media. 28% of smartphone users watch at least one video per day on their device. And it’s for the same reason: mobile users […]
[…] we shouldn’t limit ourselves only to social media. 28% of smartphone users watch at least one video per day on their device. And it’s for the same reason: mobile users are […]
[…] we shouldn’t limit ourselves only to social media. 28% of smartphone users watch at least one video per day on their device. And it’s for the same reason: mobile users are […]
True! If you want big ROI, then use videos.
“96% B2B plan to use videos for content marketing”- pretty much says it all. Good article, and I agree, videos are the best form of content marketing and the best way to engage potential customers.
Hi Adam!
Great article, thanks for sharing! I find the topic on importance of video for content marketing really interesting. Actually, you gave us inspiration to write something similar on our blog, you can check it out here:
http://bit.ly/2Cxo84t
Hope you gonna like it as much!
I have to agree, videos are a great tool for marketing. I myself prefer to watch video tutorials on Youtube in free time than read tutorials, this way it’s much easier for me to remember more information.