ShipStation 101: Branding, Part I: Packing Slips

October 17, 2016


There’s just enough time before the holiday season picks up and gets going—and we want to use this breathing room to help you get your brand up-to-speed using all of ShipStation’s features. We’re kicking it off simply, with packing slips.

Packing slips might seem mundane or almost a more behind-the-scenes piece of paper, but if you use them right, they can be a great piece of marketing and one of the first things your customer sees when they open the box. So let’s see what you can do with our packing slip!

First of all, you’re going to want to make sure you have your logo uploaded to ShipStation. Head to Account Settings > Selling Channels > Store Setup and then select your store. From there, click over to the Branding tab. Add something to everything! Your logo, social handles, company name—if you can fill out those fields, fill them out! This page is essential to a lot of the ShipStation 101s that will come in the next few weeks.


In order to have the best looking logo in these smaller spaces (the packing slip and label to be precise), check out this article from our knowledge base.

Now that you have the logo on there, what else can you do? For starters, add something to the footer! Custom edits to the packing slip (requiring a bit of HTML experience) typically require a Silver level subscription; HOWEVER, adding to the footer of the packing slip is available on ALL plans.

To add a footer, click over to Packing Slip tab (it’s just a few over from the Branding tab). In there, you can and should add a call-to-action for your customer. Do you want them to follow you on social media? Add your channel! For us, it’d be @ShipStation. Do you use a particular hashtag? Include that (#getshipdone)!

You can also add on a coupon code: free shipping on their next order, XX% off Product Y. This is the perfect moment to entice your customer to come back and shop some more. They’re never as captive as they are while opening their package (or waiting for its arrival, but we’ll get to that in a week or so).

So take advantage of a piece of paper that’s already expected and most businesses don’t think about. Packing slips can be boring. They can be plain and simply informative. But they don’t have to be. With a little bit of tweaking, you can implement packing slips into your marketing strategy and start moving your brand forward.

For more tips and tricks regarding our packing slips, click here to see what’s possible in the packing slip.


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