ShipStation 101: Branding, Part V: Branded Tracking Page

October 31, 2016


Ah yes, the branded tracking page. This is ShipStation’s crown jewel when it comes to marketing your business. Remember back when we spoke about the tracking email? That’s where the branded tracking page is shared with your customers. Let’s start at the beginning, though.

Usually, whether you use our tracking emails or your marketplaces, the link to track the package will take your customer to the carrier page. We’ve all seen it. And we all know who the page belongs to—the carrier has their logo, their name, their links, their everything all over that tracking page. Because they know your customer is going to visit it multiple times.

The branded tracking page changes that workflow. Really, it knows that workflow down and builds a beautiful, branded mansion on top of it. Instead of sending your customers away from your business to the carrier’s page, you’re sending them to a page featuring not just a map showing where their package currently is, but one with your logo, your website, your social media pages—even your return policy and support contacts!

But why are we doing this? What’s the point of the branded tracking page? Well, the feedback we’ve gotten from the users that have dabbled with it is astounding: the branded tracking page is a way to make your business—no matter the size—look bigger and badder. We’ve had users tell us their customers compared them to Amazon thanks to the branded tracking page.

This pages means you have another chance to connect to your customers, to make them a repeat-buyer.

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