If our previous post inspired you to start posting Facebook Live videos for your company, you’ll need to first make sure you have the right tools.
While viewers don’t expect the same quality and production value from a live stream as they do from a pre-recorded, edited video, quality is still critical. In fact, video quality is the most important factor for 67% of viewers when watching a live stream broadcast.
While you don’t need high-priced equipment, there are a few inexpensive pieces of equipment for Facebook Live videos that will help produce more professional-looking content. Here are some suggestions.
IK Multimedia iRig Handheld Microphone
Good audio quality is one of the most important factors for a successful live stream. Your audience won’t want to watch if they can’t hear you. Try to choose a filming location that is quiet without background noise. But for the best sound quality, a microphone is a must-have piece of equipment for Facebook Live videos.
One option is to get a handheld microphone. If you are using a handheld microphone, you can either hold it during your broadcast or get a microphone holder. Using a handheld microphone is a good idea if you are planning on going up to people to talk to them and ask them questions throughout the live stream.
The IK Multimedia iRig Mic ($126) is great for filming professional quality live streams. And it’s compatible with Macs, PCs, iPhones, and iPads.
PoP voice Lavalier Microphone
If you don’t need a handheld microphone but would like to increase your sound quality, a lavalier microphone is a good option. Lavalier lapel microphones hook onto clothes, allowing you to be hands-free during filming.
This lavalier lapel microphone by PoP voice is only $12.99.
Logitech HD Pro Webcam
Most laptops have a built-in webcam, but if you want a more professional and higher quality video, an external webcam is an essential piece of equipment for Facebook Live videos. Webcams are popular for live stream broadcasts as they are affordable, accessible, and easy to use.
Tripod for Webcam
AmazonBasics Lightweight Mini Tripod
The last thing people want to see is blurry, unsteady filming, which is why you might want to purchase a tripod. In addition to eliminating shaky video, using a tripod also allows you to film and produce your Facebook Live video independently if you don’t have the time and resources for a film crew.
The AmazonBasics Lightweight Mini Tripod is a popular option and costs only $6.99.
Tripod for Mobile Filming
Foneso Selfie Stick Tripod
If you aren’t going to stay in one location while filming and need an option for on the go, the Foneso Selfie Stick Tripod ($16.95) could be a great option. It’s lightweight, easy to transport, and could be an ideal piece of equipment for Facebook Live videos where you give your audience tours or walk through an event or convention.
Neewer Professional Photography Softbox
Proper lighting is also a must for live streaming. It’s difficult to connect with your audience if they can’t even see your face. Filming in a location with good lighting would be ideal, but additional lighting will help make your videos look more professional.
Lighting equipment can be $200 or more, but if you’re starting out and want an option under a $100, Neewer Professional Photography Softbox with E27 Socket Light Lighting Kit is only $58.94 and is a favorite for beginning filmers.
Fotodiox Backdrop Kit
Another factor you need to consider for your Facebook Live videos is background. Some videos, such as behind the scenes tour and event coverage, will require you to be on the go with your filming. However, for videos such as interviews and Q&As, you will likely be sitting in one location for the whole video.
For these kinds of videos, you will want an appropriate, not distracting background. You may already have an ideal location in mind such as an office or blank wall, but in the event that you don’t, a simple backdrop can help.
The Fotodiox black and white backdrop kit ($79.95) is portable and collapsible, making it easy to set up your Facebook Live video almost anywhere.
These equipment recommendations should help you produce high-quality Facebook Live videos without breaking the bank. Regardless of what equipment you use, make sure that it is easy for your audience to hear and see you. In the next post, we’ll explain how to make a Facebook Live video.