ShipStation Partners with Snapchat Ads: A New Way to Sell

by
November 21, 2019

ShipStation partners with Snapchat Ads to offer our merchants a new avenue to sell and advertise their products. ShipStation has teamed up with Snapchat to offer merchants $150 in ad credits after a $50 spend when you sign up for Snapchat’s Ad Manager.

Why Snapchat?

 Let’s take a look at the stats: 

  • Millennials are currently the largest customer base and are expected to drive over half of the growth in expenditure over the next decade.
    Fundstrat, commissioned by Snap Inc. 2019, Census Bureau
  • Gen Z’s Direct Purchasing Power is $323 billion / year
    -Cassandra an Engine Company, Generational

Snapchat has the largest coverage of these two high-value demographics reaching 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in the U.S. (Source: Data from Snap Ads Manager as of April 19, 2019.Percentages calculated by dividing addressable reach by relevant census figures. Addressable reach, location, and age data are subject to limitations. See here for details.) This means that by selling on Snapchat, merchants have an opportunity to reach these age groups along with the 210 million users that are on Snapchat daily. (Source: Snap Inc. internal data Q3 2019. See Snap Inc. public filings with the SEC.)

How Does It Work? 

Snapchat Ads Manager gives you the tools to build, buy, and scale ads. You can find your target audience, upload creatives, and manage and optimize campaign performance. 

Snapchat Ad Features: 

  • Instant Create: Snapchat’s self-serve buying flow that allows you to create a single Ad in minutes.
  • Snap Ads: A Snap Ad is a single image or video that allows your audience to swipe up and take action immediately — like visit your website or install your app.
  • Collection Ads: showcase a series of products and giveSnapchatters a tappable, frictionless way to shop and buy.
  • Story Ads: Allows advertisers to reach consumers through a collection of 3-20
  • AR Lenses: allows advertisers to create memorable, interactive moments with augmented reality experiences that Snapchatters can play with and send to friends.
  • Filters: Enables advertisers to take part in Snapchatters’ conversations with creative overlays they can add to photo and video messages.
  • Commercials: Helps advertisers drive awareness among Snapchatters with a six-second, non-skippable video within our high-quality premium content.

Better Together

Sell more strategically and creatively with Snapchat and let ShipStation streamline your order fulfillment process! Learn more about the ShipStation and Snapchat partnership!

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