If our previous post inspired you to start posting Facebook Live videos for your company, you’ll need to first make sure you have the right live streaming equipment.
While viewers don’t expect the same quality and production value from a live stream as they do from a pre-recorded, edited video, quality is still critical. In fact, video quality is the most important factor for 67% of viewers when watching a live stream broadcast.
While you don’t need high-priced equipment to achieve a quality live stream, there are a few inexpensive pieces of equipment for Facebook Live videos that will help produce more professional-looking content.
Good audio quality is one of the most important factors for a successful live stream. Your audience won’t want to watch if they can’t hear you. Try to choose a filming location that is quiet without background noise. But for the best sound quality, a good microphone is a must-have in our Facebook live tools list.
One option is to get a handheld microphone. If you are using a handheld microphone, you can either hold it during your broadcast or get a microphone holder. Using a handheld microphone for live streaming is a good idea if you are planning on going up to people to talk to them and ask them questions throughout the stream.
Most laptops have a built-in webcam, but if you want a more professional and higher quality video, an external webcam is an essential piece of equipment for Facebook Live videos. Webcams are popular for live stream broadcasts as they are affordable, accessible, and easy to use. This is the go-to webcam for live streaming due to its film quality and price point.
The last thing people want to see is blurry, unsteady filming, which is why you might want to purchase a tripod. In addition to eliminating shaky video, using a tripod also allows you to film and produce your Facebook Live video independently if you don’t have the time and resources for a film crew.
Proper lighting is essential for live streaming. It’s difficult to connect with your audience if they can’t even see your face. Filming in a location with good lighting would be ideal, but additional lighting will help make your videos look more professional
Another factor you need to consider for your Facebook Live videos is the background. Some videos, such as behind the scenes tours and event coverage, will require you to be on the go with your filming. However, for videos such as interviews and Q&As, you will likely be sitting in one location for the whole video.
For these kinds of videos, you will want an appropriate, not distracting background. You may already have an ideal location in mind such as an office or blank wall, but in the event that you don’t, a simple backdrop for your streaming can help.
Step up your livestream by utilizing a free streaming software. This allows you to create a professional-looking broadcast through encoding and mixing/production.
Next Steps
These equipment recommendations should help you produce high-quality Facebook Live videos without breaking the bank. Regardless of what equipment you use, make sure that it is easy for your audience to hear and see you. In the next post, we’ll explain how to make a Facebook Live video.
