We have amazing users who sell great products, and we love to tell the stories about their business and how they use ShipStation. Today’s user success story comes from Heyday Footwear.
Darin Hager, Chief Everything Officer
You created Heyday Footwear from scratch less than a decade ago. What was the most rewarding part of that journey?
There have been so many times where I’ve wanted to give up, to quit, to chuck it all and go back to a “regular” job. But then I see what I’ve built, from the shoes that turn heads to the social media following that continues to grow, the celebrities and influencers who call wanting shoes not because they’ll get paid (which they don’t) but because they genuinely love the product and the brand I’ve built. There’s always an opportunity knocking on my door and getting to interact directly with my customers is the icing on the cake!
What are you doing to grow your business in different and unique ways?
We rely heavily on our growing Instagram @heydayfootwear which now has 32K followers. We repost all of our user-generated content because nothing sells better than letting our customers—who are Heyday fanatics—do the talking for me! We’re also really focusing on inbound marketing with Hubspot. We have to give reason a people to come to HeydayFootwear.com to get educated and entertained before they shop. Most people take between 60-90 days from the time they first visit to making a purchase and there needs to be a reason why they’ll keep coming back. Blog posts, videos, and special deals are the way to do it!
How has ShipStation changed the way you operate your business?
ShipStation has given us the ability to search for the best price and service level across all carriers in seconds. The ShipStation iOS app allows us to search for tracking information and even create return labels on the fly. As Chief Everything Officer of Heyday Footwear, I wear many hats. I’m hands-on with every aspect of the business and ShipStation helps tremendously. They provide great and efficient shipping services to all of our customers worldwide. The custom branded tracking emails really help us bring the premium and details of our business and website all the way through the buyer’s journey.
Listen to Music to Get Ship Done, our user-built Spotify playlist, featuring Heyday Footwear: