marketing

  • Returns By The Numbers

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      As we mentioned before eCommerce returns are scary. It’s money lost on the product, on shipping, and potentially future sales. So, for some online businesses, it’s easier to ignore returns. Or maybe make them so difficult, add so many hoops, that the customer doesn’t even bother with the returns process. Embracing e-commerce returns means […]

  • Social Media Trends To Look Out For in 2017 Part 2

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    In Part 1 we talked about the importance of keeping on top of all the latest trends happening in the social media sphere. We talked about Live Video Streaming, Paid Social, and 360 Images/Videos. In Part 2 we focus on Sales & Service getting more involved in your social media, Infographics still being an important content tool […]

  • Super Bowl Commercials. Are they worth it?

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      Many of us in the U.S. and around the world look forward to that Sunday in Feb. Super Bowl Sunday. Whether your team is playing or not, Super Bowl Sunday is more than just a football game. So what are you looking forward to from Super Bowl 51? Tom Brady’s potential 5th Super Bowl […]

  • The Importance of Video Marketing in 2017

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    Last year we quickly realized the importance of video marketing. Our Facebook Live videos we produced, gathered more engagement that ever before. Moving into 2017 our content strategy is designed around video marketing. When you see statistics like, 500 million people are watching Facebook videos every day and, 78% of people watch videos online every […]

  • Want to be in Holiday Gift Guides? Start Pitching Now!

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    This post is contributed by Margie Zable Fisher, the president of Zable Fisher Public Relations, which specializes in product P.R. and publicity. Sign up for her free, award-winning public relations newsletter. Did you know that just one publicity placement can lead to hundreds of thousands of dollars of sales? A couple of years ago, one […]

  • Introducing Robert, our VP of Marketing!

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    Hello, I’m Robert Gilbreath and, as you may have heard, I just joined ShipStation as VP of Marketing. I’m really excited about being part of the this team for many reasons: 1. I grew up with parents who ran a small business. I saw them struggle from time to time with how to best take […]