When it comes to email marketing, most people think about promo emails — annoying, spammy, and irrelevant messages that overload their inboxes. Transactional emails, as opposed to promotional newsletters, have nothing to do with spam. They are usually sent as a result of consumer activities, such as purchases, sign-ups, and so on, to reassure customers […]
Live chat lets you provide product answers that aren’t explicitly stated. No amount of market research, paid social, deep dive pamphlets, amazingly detailed copy, or intuitive product design can prepare you for the left-field questions customers will inevitably throw at you. Someone may not find the info they want and then leave—causing them to buy […]
Valentine’s Day is the first major holiday of the year. It’s also in the top 5 U.S. holidays with the most retail sales, behind the fourth quarter holidays, Mother’s Day and back to school. Flower, candy, jewelry and clothing companies rack up the most product sales, but there are opportunities for online retailers in many […]
Samantha Rupert is here to guide you through your marketing budget for holiday success. Samantha is the Social Media Manager at Volusion, and has over five years of experience in creating successful SEO and social media marketing campaigns with proven results. Read her posts at the Volusion blog With the holiday season in full swing, […]
The power of SEO is important if you’re looking to drive holiday sales. According to a recent survey, when looking for ideas and inspiration, shoppers look to Google Search. Sure organic searches are great, but who has time to do extensive SEO during the fourth quarter? Nobody! If you have a holiday gift guide on […]
In our last post, we covered why product reviews are important for buyers and sellers. One reason is that 63% of customers are more likely to make a purchase from a site that has user reviews. Once you have a system in place to capture your reviews, you may think your work is done. However, […]
As an online retailer, product reviews are important to your sales. But you may not realize just how important they truly are. Here are some statistics: 63% of customers are more likely to make a purchase from a site that has user reviews 88% of online shoppers include reviews in their purchase decision 70% of […]
It’s never too early for retailers to start planning for the holidays. Here’s how to create a holiday gift guide that can drive traffic and revenue.
Thank you notes are underappreciated. I love giving them. I love receiving them. In fact, all kinds of “thank you” are great. We can never give or receive too much thanks and appreciation. This extends beyond our personal lives. Thanking others is important in business, too. In the retail world. Think about how cashiers generally thank customers after a […]
Do you have a Facebook Page for your retail business? You should! Here are step-by-step instructions on how to create a Facebook Page for your brand.
Focusing solely on Facebook and Instagram for your social media marketing? Here’s how to incorporate Twitter Ads into your strategy.
Wondering if Facebook Messenger ads are right for your brand? Take a look at the benefits and the 4 types of ads you should take advantage of.
Want to maximize your opportunities for 4th quarter publicity? Check out these tips for how to increase your holiday gift guide placements potential.
Instagram is a place of discovery, influence, and connection. With more than 200 million accounts visiting one or more business profiles daily, Instagram makes it easier than ever for shoppers to explore and purchase the products they love. Online stores all over the world can showcase their products with shoppable Instagram posts. With the tap […]
In a previous blog, we talked about optimizing Google product titles (Part I). In part II we’ll be discussing product descriptions. Similar to titles, product descriptions have the power to impact sales. Nielsen Norman Group’s found “20% of purchase failures are potentially a result of missing or unclear product information.” And digital marketing expert Neil […]
For ecommerce brands, image optimization is just as important as search engine optimization (SEO). Here’s how to optimize your images for a higher rank.
The best hours to post content on various social media platforms to increase engagement.
Personalization is the key to a better customer experience. Here are 5 tools to help you better execute personalized ecommerce marketing.
Want to generate sales, increase traffic, and boost engagement? Then take a look at 5 types of Facebook Live Videos you need to be using.
Ecommerce brands aren’t limited to using Instagram just for social media marketing. Here are 5 easy ways you can use Instagram to grow your email list.
Looking to make the most of your Google Shopping campaigns? Take a look at part I of our essential Google Shopping Optimization guide.
Instagram verification offers big benefits for ecommerce companies. Here’s how online retailers can get verified on Instagram.
The quicker you can pass on important order information, the better. Here are 20 helpful online retail abbreviations to speed up internal communications.
Want to make your ecommerce store stand out from your competition? Here are 6 tips to grab the attention of your target customers.