How Any Business Can Sell On Instagram & Expand Reach
by Maria FagerlandInstagram makes it easier than ever for shoppers to explore and purchase the products they love.
Marketing & Branding
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5 Reasons Why You Should Register Your Business With Ownr & ShipStation
by Maria Fagerland5 Reasons Why You Should Register Your Business with Ownr & ShipStation
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Strategic Q4 Marketing: How to Develop a Winning Holiday Strategy
by Guest PosterFor consumers, the “holiday season” is about the joy of spending time with family, having large meals made with love, and exchanging gifts. As an ecommerce retailer, this is a bit different. Q4 is oftentimes your chance to capitalize on the influx of holiday sales. If an ecommerce strategy is implemented properly, you’ll have increased […]
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8 First-Class Transactional Email Strategies to Help You Sell More
by Guest PosterWhen it comes to email marketing, most people think about promo emails — annoying, spammy, and irrelevant messages that overload their inboxes. Transactional emails, as opposed to promotional newsletters, have nothing to do with spam. They are usually sent as a result of consumer activities, such as purchases, sign-ups, and so on, to reassure customers […]
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Increase Customer Conversions with Live Chat
by James MesserLive chat lets you provide product answers that aren’t explicitly stated. No amount of market research, paid social, deep dive pamphlets, amazingly detailed copy, or intuitive product design can prepare you for the left-field questions customers will inevitably throw at you. Someone may not find the info they want and then leave—causing them to buy […]
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Cash in on Valentine’s Day Sales by Not Focusing on Romance
by Margie Zable FisherValentine’s Day is the first major holiday of the year. It’s also in the top 5 U.S. holidays with the most retail sales, behind the fourth quarter holidays, Mother’s Day and back to school. Flower, candy, jewelry and clothing companies rack up the most product sales, but there are opportunities for online retailers in many […]
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Defining Your Marketing Budget for Holiday Success
by Guest PosterSamantha Rupert is here to guide you through your marketing budget for holiday success. Samantha is the Social Media Manager at Volusion, and has over five years of experience in creating successful SEO and social media marketing campaigns with proven results. Read her posts at the Volusion blog With the holiday season in full swing, […]
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Quick Gift Guide SEO Tips to Drive Holiday Sales
by Margie Zable FisherThe power of SEO is important if you’re looking to drive holiday sales. According to a recent survey, when looking for ideas and inspiration, shoppers look to Google Search. Sure organic searches are great, but who has time to do extensive SEO during the fourth quarter? Nobody! If you have a holiday gift guide on […]
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How to Get More Product Reviews For Your Business
by Margie Zable FisherIn our last post, we covered why product reviews are important for buyers and sellers. One reason is that 63% of customers are more likely to make a purchase from a site that has user reviews. Once you have a system in place to capture your reviews, you may think your work is done. However, […]
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Why Product Reviews are Important for Buyers and Sellers
by Margie Zable FisherAs an online retailer, product reviews are important to your sales. But you may not realize just how important they truly are. Here are some statistics: 63% of customers are more likely to make a purchase from a site that has user reviews 88% of online shoppers include reviews in their purchase decision 70% of […]
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How to Create a Sales-Driving Holiday Gift Guide for Your Website
by Margie Zable FisherIt’s never too early for retailers to start planning for the holidays. Here’s how to create a holiday gift guide that can drive traffic and revenue.
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The Art of the Thank You for Purchase Email
by Margie Zable FisherThank you notes are underappreciated. I love giving them. I love receiving them. In fact, all kinds of “thank you” are great. We can never give or receive too much thanks and appreciation. This extends beyond our personal lives. Thanking others is important in business, too. In the retail world. Think about how cashiers generally thank customers after a […]
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How to Create a Facebook Page for Your Retail Business
by Margie Zable FisherDo you have a Facebook Page for your retail business? You should! Here are step-by-step instructions on how to create a Facebook Page for your brand.
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How Online Retailers Can Get Started with Twitter Ads
by Margie Zable FisherFocusing solely on Facebook and Instagram for your social media marketing? Here’s how to incorporate Twitter Ads into your strategy.
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3 Types of Facebook Messenger Ads You Should Be Using
by Margie Zable FisherWondering if Facebook Messenger ads are right for your brand? Take a look at the benefits and the 4 types of ads you should take advantage of.
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5 Ways to Increase Holiday Gift Guide Placements Potential
by Guest PosterWant to maximize your opportunities for 4th quarter publicity? Check out these tips for how to increase your holiday gift guide placements potential.
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How To Optimize Your Instagram Account With Shoppable Posts
by Breana CooneyIf you’re a small business, it’s time to optimize your Instagram feed by taking advantage of the shopping on Instagram feature.
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Google Shopping Optimization Guide to Increasing Conversions: Product Titles
by Guest PosterIn a previous blog, we talked about optimizing Google product titles (Part I). In part II we’ll be discussing product descriptions. Similar to titles, product descriptions have the power to impact sales. Nielsen Norman Group’s found “20% of purchase failures are potentially a result of missing or unclear product information.” And digital marketing expert Neil […]
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How to Drive Ecommerce Sales With Image Optimization
by Margie Zable FisherFor ecommerce brands, image optimization is just as important as search engine optimization (SEO). Here’s how to optimize your images for a higher rank.
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Best Times to Post on Social Media
by Margie Zable FisherThe best hours to post content on various social media platforms to increase engagement.
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Upgrade the CX with Personalized Ecommerce Marketing
by Callie HinmanPersonalization is the key to a better customer experience. Here are 5 tools to help you better execute personalized ecommerce marketing.
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5 Types of Facebook Live Videos All Retailers Should Use
by Margie Zable FisherWant to generate sales, increase traffic, and boost engagement? Then take a look at 5 types of Facebook Live Videos you need to be using.
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5 Ways to Grow Your Email List with Instagram
by Margie Zable FisherEcommerce brands aren’t limited to using Instagram just for social media marketing. Here are 5 easy ways you can use Instagram to grow your email list.
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Google Shopping Optimization Guide to Increasing Conversions: Product Descriptions
by Sharon TieuLooking to make the most of your Google Shopping campaigns? Take a look at part I of our essential Google Shopping Optimization guide.