Make More Holiday Sales with Twitter


Did you know that Twitter users who see tweets from retailers are more likely to visit retail sites? Or that Twitter users who see retailer tweets are more likely to make online purchases from that site?

In fact, according to this survey by Compete, once the Twitter user goes to the retailer’s website, they are also more likely to buy.

If you’d like to get more sales through Twitter, here are some ideas:

  1. Offer time-sensitive sales. This could be a “flash” deal that lasts only a few hours, or a deal of the day.
  2. Use hashtags when tweeting about your product. People who are looking for information about a certain product will often start by searching for it on Twitter with a hashtag. Example: #subscriptionbox. According to Linchpin SEO, tweets with hashtags receive two times more engagement than those without hashtags. Just don’t go crazy; put too many hashtags in your tweet and you start to look like a spammer. Keep it to about three maximum.
  3. Ask for a Retweet. In a study conducted by Buddy Media, if you ask followers for a “RT,” you’ll get a twelve times higher retweet rate than if you don’t. Even better: Spelling out the word “retweet” will get a twenty-three times retweet rate than if you don’t. By asking your community to retweet your tweets, you are gaining additional exposure and potential sales. Contests and sweepstakes are popular ways to motivate others to retweet. Note: Make sure you leave enough room (don’t use all of your characters) for people to “modify tweet” (MT) your message, in addition to simply RTing it.
  4. Keep it short. Tweets of less than 100 characters receive 17% higher engagement than longer tweets, according to Linchpin SEO.
  5. Include links. Linchpin SEO says that tweets that contain links receive 86% higher retweet rates than tweets without links.  
  6. Tweet at the best times. Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays, according to the Buddy Media study. In addition, despite the strong showing for Saturday and Sunday tweets, the study also found that tweets published during “busy hours” performed best. Tweets during those hours, defined as between 8 a.m. and 7 p.m. in the study, got 30% higher engagement rates than those that occurred after-hours.
  7. Include images. According to Linchpin SEO, tweets with image links have twice the engagement rates compared to tweets without images.
  8. Create a photo contest. Since tweets with images have twice the engagement rate of those without them, consider creating a photo contest. One way to do this is to have customers send you photos of them using or wearing your product, and they are entered to win a prize. You can tweet each of the photos, along with information about the product, details of how the contest is progressing, and the winners.

Twitter should be a key tool in your marketing program. Increase your holiday sales by using Twitter strategies that will help your business stand out from the pack, get more exposure and maximize engagement.