As ecommerce sales become an increasingly larger percentage of total retail sales, there will undoubtedly be a steady stream of new retailers entering the online space. So if you\u2019re planning to be a part of that group, you better have what you need to take off right out of the gate.<\/p>\n
Here are the three ecommerce tools you\u2019ll need to have mastered before you\u00a0launch your online store.<\/p>\n
SEMrush<\/h2>\n
![\"Ecommerce](\"https:\/\/cdn2.hubspot.net\/hubfs\/1746827\/Images%20for%20Blogs\/SEMrush-Logo.png\" "\\"\\""){kind=logo}
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What Is It?<\/h4>\n
An online tool that helps retailers improve their search engine optimization (SEO), pay-per-click (PPC) marketing, and social media presence. SEMrush<\/a> gives ecommerce companies valuable insight into what their competitors are doing. It allows brands to see which keywords and channels are driving traffic and identify opportunities to better attract shoppers.<\/p>\n You don\u2019t want to be flying blind — especially in the first few weeks of your go-live date. And you sure as heck want customers to be able to find your website. SEMrush gives you the power to start building your online ubiquity<\/a> as soon as you launch. Since you can see where your competition is investing their advertising dollars, you\u2019ll have a better idea of which channels are best for reaching your target audience.<\/p>\n A SaaS solution that provides marketing data analytics and specializes in helping brands enhance their SEO efforts. In addition to offering various ecommerce tools, Moz<\/a> has a community of over one million digital marketers who can provide expert advice about upgrading a brand\u2019s digital presence.<\/p>\n Although there is some overlap between SEMrush and Moz\u2019s features, Moz has more powerful SEO tools. With Moz, you can run a website audit and crawl analysis that will show you:<\/p>\n The cool thing is that Moz\u2019 site crawl test can be used on staging sites, so your store doesn\u2019t even need to be live in order to take advantage of the tool. The caveat is that your staging site can\u2019t be password-protected.<\/p>\n Building site authority and proving the authenticity of your store to Google both take time. But if you use Moz\u2019 solutions before launch, you can proactively resolve site issues instead of discovering them after your go-live date.<\/p>\n A solution that collects and organizes customer data from multiple channels, including a retailer\u2019s website, email communications, marketing campaigns, and social media accounts<\/a>. CRM software allows merchants to collect detailed information about a customer\u2019s purchase history and shopping preferences.<\/p>\n If you have a CRM system in place before you launch your ecommerce company, you can amass valuable data from day one. And having this data empowers you to better connect with your audience. You can more easily personalize the customer experience with product recommendations and promotions based on past purchases.<\/p>\n You\u2019ll need to have the CRM system in place for a while before you have actionable data. But if you have it installed before your store even goes live, you\u2019ll have information on every customer and every interaction, starting from the beginning.<\/p>\n Unfortunately, there\u2019s no way to prepare for every possible disaster. Inevitably you\u2019ll encounter a problem you didn\u2019t even think was a remote possibility. But the companies who plan ahead and have these ecommerce tools installed and ready to go will be in much better shape when that perfect storm does hit.<\/p>\nWhy Do I Need It?<\/h4>\n
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<\/p>\nMoz<\/h2>\n
![\"Ecommerce](\"https:\/\/cdn2.hubspot.net\/hubfs\/1746827\/Images%20for%20Blogs\/Moz-Logo-2.png\" "\\"\\""){kind=logo}
<\/p>\nWhat Is It?<\/h4>\n
Why Do I Need It?<\/h4>\n
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<\/p>\nCustomer Relationship Management (CRM) Software<\/h2>\n
![\"Ecommerce](\"https:\/\/cdn2.hubspot.net\/hubfs\/1746827\/Images%20for%20Blogs\/CRM%20(v2).jpg\" "\\"\\"")
<\/p>\nWhat Is It?<\/h4>\n
Why Do I Need It?<\/h4>\n
![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/1746827\/20325411-60f8-42e8-998b-9933e7c2a4ea.png\")
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