{"id":72924,"date":"2026-01-21T10:00:00","date_gmt":"2026-01-21T16:00:00","guid":{"rendered":"https:\/\/www.shipstation.com\/?post_type=stories&#038;p=72924"},"modified":"2026-05-19T12:01:23","modified_gmt":"2026-05-19T17:01:23","slug":"spiceology","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/en-au\/stories\/spiceology\/","title":{"rendered":"How Spiceology Ships 3x More Orders During Peak\u2014With Half the Team"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-450-blends-zero-room-for-error\">450 blends, zero room for error<\/h2>\n\n\n\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/w7d97119vo.js\" async type=\"module\"><\/script><style>wistia-player[media-id='w7d97119vo']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/w7d97119vo\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"w7d97119vo\" aspect=\"1.7777777777777777\"><\/wistia-player>\n\n\n\n<p>When you&#8217;re shipping over 450 unique spice blends to everyone from home cooks to celebrity chefs, the margin for error is slim\u2014and the pressure during peak season is enormous. For <a href=\"https:\/\/spiceology.com\/\">Spiceology<\/a>, the challenge wasn&#8217;t just keeping up with demand. It was doing so without sacrificing efficiency or blowing up labor costs.<\/p>\n\n\n\n<p>Thanks to ShipStation&#8217;s rate shopping capabilities and automation features, the company has tripled its daily shipping output during peak periods while maintaining a flat headcount\u2014saving thousands of dollars in the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From farmers\u2019 market to big box<\/h2>\n\n\n\n<p>Spiceology has come a long way since its humble beginnings. What started just over 10 years ago as a small operation selling spice blends at farmers\u2019 markets in Spokane, Washington, has grown into a brand found on shelves at Target, Walmart, and Costco\u2014not to mention in the kitchens of celebrity chefs and on popular cooking shows.<\/p>\n\n\n\n<p>&#8220;We offer over 450 different unique products, some of them across multiple sizes,&#8221; said Ned Woodward, director of logistics and fulfillment at Spiceology. &#8220;Whether it&#8217;s tailored gift sets to our direct-to-consumer customers or something we&#8217;re selling directly to chefs at restaurants or something that&#8217;s meant to be sold at grocery or at big box retail.&#8221;<\/p>\n\n\n\n<p>Dakota Rogalette, fulfillment manager, oversees the daily operations that make all of this possible. On a typical day, the team ships hundreds of direct-to-consumer orders, plus hundreds more food service orders for chefs and distributors such as US Foods.<\/p>\n\n\n\n<p>&#8220;My favorite is Greek Freak\u2014it&#8217;s our Mediterranean blend,&#8221; Rogalette said. &#8220;Anything with eggs, veggies, it&#8217;s perfect. Smoky Honey Habanero is another one that kind of got us on the map. Awesome on some chicken thighs.&#8221;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/spiceology.com\/pages\/collaborations\">company&#8217;s collaborations<\/a> with brands and culinary influencers have only accelerated demand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_4-1024x576.jpg\" alt=\"spiceology peak season blends\" class=\"wp-image-72931\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_4-1024x576.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_4-768x432.jpg 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_4-1536x864.jpg 1536w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_4-2048x1152.jpg 2048w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_4-scaled.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The manual rate shopping problem<\/h2>\n\n\n\n<p>Before ShipStation, scaling presented a real operational headache. Like many growing ecommerce businesses, Spiceology relied on a patchwork of carrier websites to get packages out the door.<\/p>\n\n\n\n<p>&#8220;When we originally started out, we were using UPS.com, FedEx.com, Stamps.com,&#8221; Woodward explained. &#8220;We were going to these websites, rate shopping or generating labels, printing those labels out, slapping them on the boxes, and then we had to go back into all these other systems and update everything.&#8221;<\/p>\n\n\n\n<p>Rogalette saw the same inefficiencies when she joined the fulfillment team.&nbsp;<\/p>\n\n\n\n<p>&#8220;When I first started, we were shipping things out very manually,\u201d she said. \u201cWe were going through every carrier to see which one had the least expensive rates and which was going to get there the fastest.&#8221;<\/p>\n\n\n\n<p>Woodward estimates the team was dedicating roughly 12 hours per week to manual rate shopping alone. The approach was time-consuming, error-prone, and impossible to scale\u2014especially given the company&#8217;s growth trajectory pointing sharply upward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A one-stop shop for shipping<\/h2>\n\n\n\n<p>Spiceology has been a <a href=\"https:\/\/www.shipstation.com\/\">ShipStation<\/a> customer since 2019, and the platform has become the backbone of its shipping operations. The company uses <a href=\"https:\/\/www.shipstation.com\/partners\/?category=carriers&amp;country=all\">UPS, FedEx, and USPS<\/a> through ShipStation, with UPS handling the majority of volume, FedEx managing third-party billing customers, and USPS proving essential during holiday pushes.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;ShipStation offers a one-stop shop when it comes to shipping. The ability to not only rate shop, but to have all of your carriers&#8217; rates available within ShipStation in real time, generate all the labels, ship out, and meet all the needs of your customers. There&#8217;s no reason for us to use anything else. It has everything we need.&#8221;<\/p><cite>Ned Woodward, Director of Logistics and Fulfillment<\/cite><\/blockquote><\/figure>\n\n\n\n<p>The integration with <a href=\"https:\/\/www.shipstation.com\/partners\/shopify\/\">Shopify<\/a>\u2014the platform powering Spiceology&#8217;s direct-to-consumer website\u2014has been particularly valuable. Shipping options that customers see at checkout pull directly from ShipStation through the Shopify integration, creating a seamless experience from order placement to delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conquering peak season<\/h2>\n\n\n\n<p>The real test of any shipping operation comes during the holiday rush, and this is where ShipStation has made the most significant difference for Spiceology.<\/p>\n\n\n\n<p>&#8220;During our peak holiday Black Friday sale, we could be shipping three times our normal daily volume,&#8221; Woodward said. &#8220;So, three times the output of a normal period. ShipStation&#8217;s able to help us meet that demand with no issues.&#8221;<\/p>\n\n\n\n<p>Beyond just handling volume, <a href=\"\/fulfillment\/shipping\/rate-shopper\/\">ShipStation&#8217;s rate shopping feature<\/a> has delivered real cost savings. During the 2024 holiday season alone, Spiceology saved roughly several thousand dollars by using rate shopping to navigate around carrier peak season surcharges.<\/p>\n\n\n\n<p>&#8220;At the beginning of every holiday season, carriers implement some fees based on decreased capacity because of increased volume,&#8221; Woodward explained. &#8220;We were able to anticipate those fees, understand where we had opportunities to reduce our costs, and overcome some of those financial challenges.&#8221;<\/p>\n\n\n\n<p>Rogalette has seen the operational benefits firsthand.&nbsp;<\/p>\n\n\n\n<p>&#8220;Every year, we set a higher goal for peak season. When we started, we had to have two shifts and hire seasonal employees just to make sure we&#8217;re staying within our SLAs. Now our goals are to not put in that overtime, and not to put in that second shift.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_3-1024x576.jpg\" alt=\"spiceology warehouse boxes\" class=\"wp-image-72932\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_3-1024x576.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_3-768x432.jpg 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_3-1536x864.jpg 1536w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_3-2048x1152.jpg 2048w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_3-scaled.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Doing more with less<\/h2>\n\n\n\n<p>Perhaps the most striking result of Spiceology&#8217;s ShipStation implementation is how it has changed staffing requirements. The company has increased shipments by 15% year-over-year without increasing headcount. Between 2023 and 2025, the same-day shipping rate for high-volume orders increased by 32%.<\/p>\n\n\n\n<p>&#8220;When I started, we had about 15 people,\u201d Rogalette said. \u201cSo year-over-year, we\u2019re shipping out more without having to increase our staffing.&#8221;<\/p>\n\n\n\n<p>Automation rules and custom mappings in ShipStation have played a key role in achieving this efficiency. When a customer has specific shipping requirements, the system automatically applies the right configurations instead of requiring manual entry.<\/p>\n\n\n\n<p>&#8220;If a customer specifically needs to ship out anything UPS or FedEx or whatever it is, our ERP gets to sync that info into ShipStation and it&#8217;s just there,&#8221; Rogalette said. &#8220;We pretty much just get to print a label and ship it out that same day.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analytics that drive decisions<\/h3>\n\n\n\n<p>ShipStation&#8217;s <a href=\"\/fulfillment\/reporting\/\">Analytics capabilities<\/a> have also become essential for Woodward&#8217;s strategic planning. While Spiceology&#8217;s ERP\u2014<a href=\"https:\/\/www.shipstation.com\/partners\/netsuite\/\">Oracle NetSuite<\/a>\u2014handles financial and inventory data, ShipStation fills a critical gap in shipping intelligence.<\/p>\n\n\n\n<p>&#8220;All of the shipment costs, all of the shipment weights, which carriers we&#8217;re using, what zones they&#8217;re going to\u2014all of the things that I need in order to successfully negotiate rates with our carriers and understand where we have gaps in our shipping ecosystem,&#8221; Woodward said. &#8220;All of that information lives within the reporting tools, within ShipStation&#8217;s dashboards.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_1-1024x576.jpg\" alt=\"spiceology building sign\" class=\"wp-image-72933\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_1-1024x576.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_1-768x432.jpg 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_1-1536x864.jpg 1536w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_1-2048x1152.jpg 2048w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/Spiceology_Photo_1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nothing ShipStation hasn&#8217;t improved<\/h2>\n\n\n\n<p>For companies evaluating their shipping operations, Woodward&#8217;s advice centers on preparation and partnership.<\/p>\n\n\n\n<p>&#8220;Do all your homework, do your prep, make sure you have all the materials that you need,&#8221; he said. &#8220;Make sure you have a trusted partner in shipping, like ShipStation, that you will need during the holiday. It&#8217;s a lot easier to make changes to the systems you&#8217;re using in real time if they&#8217;re set up for what could happen versus needing to scramble and find what you need in that moment.&#8221;<\/p>\n\n\n\n<p>When asked to describe ShipStation&#8217;s impact in one sentence, Woodward didn&#8217;t hesitate.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;There is nothing that has to do with shipping that ShipStation hasn&#8217;t improved for us.&#8221;<\/p><cite>Ned Woodward, Director of Logistics and Fulfillment<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Rogalette agreed. &#8220;ShipStation is just kind of our one-stop shop for everything. If I have to jump into another portal, it&#8217;s like, there&#8217;s no need. It does everything that we need for shipping out.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Spiceology saved thousands in one holiday season just by rate shopping smarter.&nbsp;<\/p>\n\n\n\n<p><strong><em>Ready to see what ShipStation can do for your shipping costs? <\/em><\/strong><a href=\"https:\/\/www.shipstation.com\/start-a-free-trial\/\"><em>Start your free trial today.<\/em><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;There is nothing that has to do with shipping that ShipStation hasn&#8217;t improved for us.&#8221;<\/p>\n","protected":false},"author":180,"featured_media":72934,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-72924","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":{"shipstation_product_type":["shipstation"],"shipstation_features":[],"shipstation_company_size":false,"shipstation_industry":false,"shipstation_funnel_stage":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Spiceology Ships 3x More During Peak\u2014With Half the Team<\/title>\n<meta name=\"description\" content=\"Spiceology tripled daily shipping volume during peak with ShipStation\u2014saving thousands in one holiday season while keeping headcount flat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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