{"id":8911,"date":"2015-06-18T10:25:38","date_gmt":"2015-06-18T15:25:38","guid":{"rendered":"http:\/\/www.shipstation.com\/?p=8911"},"modified":"2022-03-25T10:56:59","modified_gmt":"2022-03-25T15:56:59","slug":"customer-story-purple-elm-baby","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/en-au\/stories\/customer-story-purple-elm-baby\/","title":{"rendered":"Customer Story – Purple Elm Baby"},"content":{"rendered":"

We have amazing customers who sell great products, and we love to tell their stories about their business and how they use ShipStation. Today’s customer story comes from Purple Elm Baby.<\/em><\/p>\n

\n\n\n\n
Answers by:<\/strong>
\nMaggie & Frank, Owners<\/td>\n		Website:<\/strong>
\nPurpleElmBaby.com<\/a><\/td>\n		\"\"<\/a>\u00a0\u00a0\u00a0\"\"<\/a>\u00a0\u00a0\u00a0\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

It seems more & more that wrapping as a way to carry infants is becoming somewhat of a revolution; how did you become a part of it?<\/h4>\n

Maggie: Yes, I agree, wrapping and carrying your baby is definitely becoming much more common. Frank and I were living in Greenpoint, Brooklyn when I was pregnant with my first. We lived about 1 mile from the train and Evelyn was due in mid December. Not sure if you ever tried to push a stroller through the snow, but it\u2019s pretty ridiculous. Not to mention I had spent lots of time caring for other people\u2019s babies\/children as a nanny, and I knew I wasn\u2019t going to carry a stroller up the subway steps. So I researched baby-wearing options during my pregnancy, and decided to get a stretchy wrap: a Boba Wrap. I registered for a ring sling on my baby shower list and was given an old Ergo from my sister-in-law. The first time I wore my baby I remember thinking, \u201cThis is the most amazing thing!” I loved how it made my life so much easier. I was hooked. When she outgrew the stretchy wrap, I bought a woven wrap at a local baby-wearing store after trying nearly everything they had. I loved wraps. They were so comfortable and BEAUTIFUL. We moved down to Alabama when Evelyn was 4 months and I think it was about a year later that we decided to open up a store. It seemed like the perfect way for me to bridge my two loves: babies and art.<\/p>\n

What advice do you have for other entrepreneurs?<\/h4>\n

Frank: You\u2019ve got to have passion for what you\u2019re selling, or you\u2019ll get lost in a sea of competition. Maggie really puts her heart into helping people find the right baby-carrier for their style, and makes sure they know the proper, safe way to wear their baby. And she\u2019s found a fantastic medium of artistic expression in creating exclusive designs and patterns with some of the manufacturers. If you\u2019re passionate about what you\u2019re selling, it creates a connection between you and your customers that helps you stay focused on keeping them happy. Because if your customers aren\u2019t happy, they\u2019ll let the world know, and all it takes are a few bad reviews to undo all of an e-commerce shop\u2019s hard work. Being creative doesn\u2019t hurt either. If you\u2019re not creative, you\u2019d better partner up with someone who is!<\/p>\n

How has ShipStation helped you with your business?<\/h4>\n

\"purpleelmbaby2\"<\/p>\n

Frank: It\u2019s been a HUGE time-saver. When we added ShipStation to our workflow, our busiest shipping days suddenly took a fraction of the time. When you\u2019re operating a small business out of your home, with a baby and a toddler, you don\u2019t have a lot of \u201cextra\u201d time to throw around. ShipStation has helped us be the work-at-home parents we\u2019ve dreamed we could be.<\/p>\n

What\u2019s your favorite ShipStation feature?<\/h4>\n

Frank: Hands down my favorite feature is the Orders page. It is really well laid out, super fast, and offers so much information with so few clicks of the mouse. Not to mention some fantastic sorting options. ShipStation has perfected the art of website usability. The problem is, now we hate using all of our other e-commerce tools! My dream is that some day, ShipStation will tackle inventory management (hint hint)…<\/p>\n

Want to be featured in our customer spotlight? Let us know<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Check out the beautiful baby wraps and slings from Purple Elm Baby and how ShipStation helped them stay focused on keeping customers happy.<\/p>\n","protected":false},"author":77,"featured_media":9056,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-8911","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":{"shipstation_product_type":["shipstation"],"shipstation_features":[],"shipstation_company_size":false,"shipstation_industry":false,"shipstation_funnel_stage":false},"yoast_head":"\nPurple Elm Baby's Carriers and Baby Wraps |\u00a0<\/title>\n<meta name=\"description\" content=\"Check out the beautiful baby wraps and slings from Purple Elm Baby and how ShipStation helped them stay focused on keeping customers happy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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