---
title: "Custom Branded Shipping for Every Order Stage"
url: "https://www.shipstation.com/en-ca/fulfillment/shipping/custom-branding/"
type: "page"
modified: "2026-04-27T16:52:32-05:00"
---
Offer a custom branded shipping experience at every step
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A customer’s experience doesn’t end at checkout. It continues through every stage of the post-purchase experience. ShipStation connects emails, tracking pages, packing slips, and labels. From order confirmation to delivery and returns, let every step highlight your brand.
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Turn every shipment into a customized, branded journey
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Customers check tracking pages, open shipping emails, and follow return updates multiple times per order. ShipStation helps you create a branded experience. Every touchpoint reinforces your brand while keeping shoppers informed from the moment an order leaves your warehouse.
 ### Boost brand image with every package
Your shipping labels, packing slips, and tracking emails should look and feel like your brand. ShipStation makes it easy to add your logo, colors, and messaging. Instead of sending shoppers to a generic carrier page, you create a branded experience that reminds them who they ordered from.
 ### Ensure a consistent digital experience
Keep the digital experience intentional. Whether you ship in plain boxes or choose custom packaging, ShipStation keeps the digital experience the same. Branded packing slips, customized tracking pages, and order details work together to create a premium post-purchase experience. Physical packaging is up to you. Digital branding is on us.
 ### Stay top-of-mind after the sale
Branded tracking pages and notifications keep your store front and center from checkout to delivery. Every update reinforces your brand while making it easy for customers to explore products, share on social media, or start a return—no extra work required. Build stronger relationships that turn deliveries into long-term loyalty.
Branded labels, emails, tracking, and packaging
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Deliver a consistent brand experience across labels, tracking pages, emails, and returns. ShipStation connects every post-purchase touchpoint—so customers recognize your brand at every step. Scale your branded experience as order volume grows, without extra manual work or inconsistencies across channels.
### Make tracking into a branded experience
Stop sending shoppers to carrier sites. ShipStation’s Branded Tracking Page shows real-time shipment updates on a page that showcases your logo, colors, and store details. Keep buyers engaged, reduce order inquiries, build brand loyalty, and create a seamless experience from checkout to doorstep.
### Upgrade with custom colors, layouts, and templates
Your tracking hub should look like it belongs to your brand. Choose page templates that work on desktop and mobile, then apply your color palette to key elements like the background, expected delivery date, and service menu. On select plans, control how order details and promotional content appear so everything stays polished across devices.
### Control the information customers see
Choose exactly what appears on your branded tracking pages, packing slips, and emails. Show logos, product images, SKUs, and prices—or hide sensitive details for gifts and special orders—so every message stays on brand while giving customers clear delivery information.
### Drive repeat purchases with promotional images and links
Turn each tracking visit into a marketing moment. Highlight new collections, seasonal offers, or best-sellers with promotional images and links. Guide customers to reviews, campaigns, or product pages—building engagement and repeat purchases without feeling intrusive.
### Customize branded shipping by store and channel
Tailor branded tracking for each store and sales channel. Deliver richer experiences for DTC orders while keeping marketplace shipments clean and simple. Control logos, colors, content, and links so every shipment feels right for the channel.
### Work with domestic and international carriers
Maintain a consistent branded tracking experience across carriers in the U.S., Canada, Europe, and beyond. Customers automatically see your branded tracking page whenever updates are received—so your brand stays visible worldwide.
### Get set up quickly, without disruptions
Enable branded tracking in just a few clicks. Add your branding once and ShipStation automatically links new shipments to your branded tracking experience—no workflow changes required.
### Customize delivery and returns emails at every step
Keep customers informed with automated, fully branded emails across the entire post-purchase journey. Send delivery updates when orders ship, when delivery is expected, when packages go out for delivery, and when they arrive.
For returns, guide customers with clear, on-brand communication—from sending return labels and reminders to tracking updates, exchanges, and refund confirmations. You choose how many messages to send to your customers, and how detailed. That way, every touchpoint reduces confusion, lowers support volume, and reinforces your brand experience.
### Turn post-purchase activity into actionable insights
Track open and click rates for emails, visits to your branded tracking page, and customer engagement after delivery. Use insights to refine messaging, test promotions, and optimize post-purchase experiences.
### Digital branding that evolves with your brand
Extend your physical packaging with a digital brand layer—from labels and emails to your branded tracking page. As your brand evolves, your post-purchase experience stays aligned automatically.
RELATED CONTENT
Helpful Shipping Resources
--------------------------
Browse additional articles, guides, and insights related to shipping and fulfillment. These resources provide practical advice and best practices to support your day-to-day operations.
##### The Cheapest Way to Ship Packages
Finding the cheapest way to ship a package doesn’t mean sacrificing quality. Affordable shipping rates are available to anyone that knows where to look.
[Read the Blog](/blog/cheapest-way-to-ship/)
##### Calculate Shipping Costs and Start Saving Now
Whether you’re shipping a single order or managing high-volume ecommerce fulfillment, ShipStation’s shipping cost calculator helps you get fast, reliable quotes from top carriers so you can save time and money with every label.
[Use the Shipping Rates Calculator](/fulfillment/shipping/shipping-rates-calculator/)
##### USPS Flat Rate Boxes, Envelopes, and Prices
USPS Flat Rate boxes and envelopes allow you to ship up to 70 lbs with USPS Priority Mail® at one low rate to anywhere in the US. The advantage of Flat Rate is that regardless of how much you fit into the packaging, it’s allowable.
[Read the Blog](/stories/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager/)
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-  Get instant access to all of our features
-  Connect to over 400 integrations
-  See how much our rates can save you on shipping
### Create your ShipStation account
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Back By clicking 'Get Started', you agree to our Terms & Privacy Policy and [ Carriers' Terms ](/carriers-terms-of-service/).
† By providing your phone number, you agree that ShipStation may contact you by call or text, including using AI or automated technology, for onboarding and support. Phone number is optional.
This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service apply.](https://policies.google.com/terms)
No commitment. No credit card needed. By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message and data rates may apply. You can reply STOP to opt-out of further messaging.
Country *\** Select your shipping origin country United States Canada Australia New Zealand United Kingdom France Germany Other
First Name *\**
Last Name *\**
Company *\**
Email *\**
Password *\**
Phone† *\**
Offer Code
Select your current number of shipments per month *\** Select your current number of shipments per month I only need to ship one package 50 shipments or less, I’m just getting started 51-500 shipments 501-1,000 shipments 1,001-2,000 shipments 2,001-5,000 shipments 5,001-7,500 shipments 7,501+ shipments I don’t plan to ship anything
How did you hear about us? Please select… Event / Tradeshow Podcast / Youtube Social Media Ad (Facebook, LinkedIn, etc.) TV Commercial Recommended by Friend Influencer (Instagram/TikTok) Radio / Streaming Audio / SiriusXM Received Mailer Banner Ad Shopping Cart (Shopify, eBay, etc.) Search engine (Google, Bing, etc.) Other (Please specify below)
I consent to receive personalised marketing communications
By clicking 'Get Started', you agree to our Terms & Privacy Policy and [ Carriers' Terms ](/carriers-terms-of-service/).
† By providing your phone number, you agree that ShipStation may contact you by call or text, including using AI or automated technology, for onboarding and support. Phone number is optional.
This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service apply.](https://policies.google.com/terms)
No commitment. No credit card needed. By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message and data rates may apply. You can reply STOP to opt-out of further messaging.
Questions? Contact our sales team at (855)892-2954 or email content\[country\].questions.email. We’re available Monday – Friday: 8:00 AM – 8:00 PM CST.
### Custom-branded shipping experience and return portal FAQs
##### What is a custom-branded shipping experience?
A custom-branded shipping experience connects your packaging, labels, emails, and tracking into one consistent journey. With ShipStation, shoppers see your brand image at every step, instead of bouncing between plain boxes and carrier pages. That consistency improves brand perception and makes each fulfillment touchpoint feel intentional.
##### How does ShipStation create a branded tracking and email experience?
ShipStation uses your store’s branding settings to add your logo, colors, website, contact details, social media links, and order details into notification emails and the Branded Tracking Page. Customers see real-time tracking alongside your brand, policies, and helpful links, rather than a basic carrier view.
##### Do I need special packaging to benefit from branded shipping tools?
No. Custom packaging and branded box designs are not required. ShipStation works with whatever shipping materials you use today and enhances them with digital branding to improve the unboxing experience. You can add customized boxes, tissue paper, or other physical touches later if you want, and your existing branded tracking and email experience will automatically match.
##### Which plans and carriers support the Branded Tracking Page?
Most major carriers that send automatic tracking updates back to ShipStation support branded tracking. If a shipment uses an unsupported carrier, customers simply see the carrier’s tracking page instead. Some advanced features, like layout templates and promotional images, are available on Standard and Premium plans. For details, visit our pricing page.
##### Can I also customize my return and exchanges portal?
Yes. ShipStation lets you apply your branding to the returns and exchanges portal, too. You can add your logo, colors, and helpful links so customers experience a consistent, branded journey even when returning or exchanging items.
##### How does branded returns improve the customer experience?
Branded returns make the process clear and simple for shoppers. Customers see your logo, instructions, and helpful links at every step, reducing confusion and support requests. Even when items are returned or exchanged, you maintain a consistent brand experience.