---
title: "FringeSport"
url: "https://www.shipstation.com/en-ca/stories/fringesport/"
type: "stories"
modified: "2024-09-20T15:37:00-05:00"
---
### How did you decide to build your own strength and conditioning equipment company?

I was working for another eCommerce company in town, and I wanted to work in an area I was passionate about. The functional fitness / CrossFit movement was blowing up, and I knew I could design awesome gear, and bring a Zappos-level customer experience to garage gym-ers and gym owners alike. 3 years in, we keep growing and growing, with legions of customer evangelists. We’ve true believers in CrossFit, Atomic Athlete, and other functional fitness programming. We’ve all seen the studies-Americans are getting heavier and heavier-we’re doing our part to reverse the trend.

### I’m guessing that you guys are all crossfitters or garage gym people; have any favorite workouts or tools?

Yes, we work out a little bit… or a lot! Fringe pays the gym/CrossFit membership for all full time employees-plus we have a fully outfitted gym on site. Lately I’ve been loving sled drags. You take a simple sled, add some weight, and pull. Most people do repetitions of 50 meters or so-but I’ve recently been dragging 100+ pounds for more than a mile (1600 meters +) at a go. It’s definitely a leg burner. It’s my “magical” workout. I recently climbed Grand Teton, and I really think the sled drags helped me get up the mountain!

### How has ShipStation helped you with your business?

ShipStation has been fantastic for us. When our business was small, we handled orders on an order-by-order basis. Once we started to scale, that quickly became unmanageable… and time-consuming. ShipStation allows us to integrate and pull orders from our multiple marketplaces (Shopify, Amazon, eBay, etc.), process batch orders quickly, and get on with providing awesome customer service!

### What’s your favorite ShipStation feature?

The easy integration across multiple marketplaces-our Shopify store, eBay, Amazon, etc. We also love the rules-based order processing. It eliminates a lot of guesswork from our order processing employees.