{"id":79915,"date":"2026-04-17T08:22:51","date_gmt":"2026-04-17T13:22:51","guid":{"rendered":"https:\/\/www.shipstation.com\/?page_id=79915"},"modified":"2026-04-27T17:04:33","modified_gmt":"2026-04-27T22:04:33","slug":"eddm-postcards","status":"publish","type":"page","link":"https:\/\/www.shipstation.com\/en-ca\/fulfillment\/shipping\/eddm-postcards\/","title":{"rendered":"EDDM Postcards: Send Local Mail Campaigns"},"content":{"rendered":"\n<section class=\"wp-block-shipstation-hero block not-prose padding-top--lg padding-bottom--sm\">\n    <div class=\"\">\n        <div class=\"container\">\n            <div class=\"hero items-start\">\n                <div class=\"hero-content \">\n                                                                    <h1>EDDM\u00ae Postcards That Bring in Orders<\/h1>\n                                                    <div class=\"lead\"><p>Every Door Direct Mail\u00ae (EDDM) postcards can put your offer in the right neighborhoods, fast. When those homes turn into orders, ShipStation keeps your shipping moving from one dashboard, helping you manage orders from all your sales channels in one place, use Rate Shopper to find the best rates across 200+ carriers, and batch print labels\u2014so your team can handle the spike without chaos or extra headcount.<\/p><\/div>\n                                                                                    <div class=\"btn-group\">\n                                                                                    <a href=\"\/start-a-free-trial\/\" class=\"btn btn--primary\" target=\"_self\">\n                                    Start a Free Trial                                <\/a>\n                                                                            \n                                                                                    <a href=\"\/contact-us\/\" class=\"btn outline btn--secondary\" target=\"_self\">\n                                    Request a Demo   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Connected to the platforms that power your business<\/p>\n                                        \n                                        \n                                        \n                                        \n                                    <\/div>\n                    <div class=\"logo-marquee\">\n                <div class=\"fade-edges \">\n                    <div class=\"slider\">\n                        <ul class=\"animate-infinite-scroll\">\n                                                                                                <li>\n                                        <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/Paypal-icon-card.svg\" \n                                             alt=\"Paypal logo\" \n                                             width=\"94\" \n                                             height=\"94\" \n                                             loading=\"lazy\" \/>\n             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src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/USPS-icon-card.svg\" \n                                                 alt=\"USPS logo\" \n                                                 width=\"94\" \n                                                 height=\"94\" \n                                                 loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                                                                <li>\n                                            <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/Salesforce-icon-card.svg\" \n                                                 alt=\"Salesforce logo\" \n                                                 width=\"94\" \n                                                 height=\"94\" \n                                                 loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                                                                <li>\n                                            <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/UPS-icon-card.svg\" \n                                                 alt=\"UPS logo\" \n                                                 width=\"94\" \n                                                 height=\"94\" \n                                                 loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                                                                <li>\n                                            <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/Intuit-icon-card.svg\" \n                                                 alt=\"Intuit logo\" \n                                                 width=\"94\" \n                                                 height=\"94\" \n                                                 loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                                                                <li>\n                                            <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/Woo-commerce-icon-card.svg\" \n                                                 alt=\"Woo Commerce logo\" \n                                                 width=\"94\" \n                                                 height=\"94\" \n                                                 loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                                                                <li>\n                                            <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/Tiktok-icon-card.svg\" \n                                                 alt=\"TikTok logo\" \n                                                 width=\"94\" \n                                                 height=\"94\" \n                                                 loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                <\/ul>\n                                            <\/div>\n                <\/div>\n            <\/div> <!-- Close logo-marquee -->\n            <\/div> <!-- Close container -->\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<style>\n.wp-block-shipstation-logo-marquee .container .logo-marquee .fade-edges .slider>ul>li img {<br \/>\n    min-height: 120px;<br \/>\n}<br \/>\n<\/style>\n\n\n<section class=\"wp-block-shipstation-cards-v2 block not-prose\" id=\"block-cards-6a143cccc1ade\">\n            <div class=\"bg-grey-lightest background--full content-theme--light  \">\n        <div class=\"container\">\n                        <div class=\"content content-align-center items-center\">\n                                \n                                    <h2>Keep EDDM campaigns running smoothly<\/h2>\n                                \n                                    <div class=\"lead\"><p>Reach nearby buyers. Test offers by area. Stay consistent across channels. Pair direct mail with fast, accurate fulfillment so customers feel your brand from the moment they open the mailbox all the way through to the doorstep delivery experience.<\/p><\/div>\n                                \n                                \n                            <\/div>\n                        \n                                                <!-- Grid Mode -->\n                    <div class=\"cards icon-top columns-3 layout-grid\">\n                                                                                <div class=\"card card-icon card-solid card--centered card--text-centered bg-white\">\n                                \n        <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/icon-98b692abaa25.png\" alt=\"\" class=\"icon\" loading=\"eager\" \/>\n    \n\n\n\n\n\n<div class=\"card-content h-full\">\n        <div class=\"card-text\">\n                    <!-- Standard heading\/eyebrow for all other card types -->\n            \n                                                <h3 class=\"h5\">Turn neighborhood awareness into trackable orders<\/h3>\n                                            \n                    <div class=\"body\"><p>EDDM postcards help you target routes, not lists, so you can market like a local while selling like a pro. When shoppers land on your site, ShipStation imports orders from Shopify, Amazon, Etsy, Walmart, and more\u2014volume in one place, shipped with confidence, no tab-switching required.<\/p><\/div>\n            <\/div>\n\n    <\/div>\n                            <\/div>\n                                                                                                            <div class=\"card card-icon card-solid card--centered card--text-centered bg-white\">\n                                \n        <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/02\/ShipStation_GreenBlue_RGB_Money01.svg\" alt=\"\" class=\"icon\" loading=\"eager\" \/>\n    \n\n\n\n\n\n<div class=\"card-content h-full\">\n        <div class=\"card-text\">\n                    <!-- Standard heading\/eyebrow for all other card types -->\n            \n                                                <h3 class=\"h5\">Protect margin when volume jumps<\/h3>\n                                            \n                    <div class=\"body\"><p>A postcard drop can create a sudden rush. That\u2019s the goal. ShipStation helps you keep costs in check with multi-carrier rate comparison and fast label creation, and you can use automation rules to pick services based on weight, destination, or delivery speed so margins stay intact even when order counts triple overnight.<\/p><\/div>\n            <\/div>\n\n    <\/div>\n                            <\/div>\n                                                                                                            <div class=\"card card-icon card-solid card--centered card--text-centered bg-white\">\n                                \n        <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2026\/04\/icon-b6a81793b3ae.png.webp\" alt=\"\" class=\"icon\" loading=\"eager\" \/>\n    \n\n\n\n\n\n<div class=\"card-content h-full\">\n        <div class=\"card-text\">\n                    <!-- Standard heading\/eyebrow for all other card types -->\n            \n                                                <h3 class=\"h5\">Keep your brand front and center after the sale<\/h3>\n                                            \n                    <div class=\"body\"><p>Direct mail gets attention. Keeping it? That\u2019s the hard part. ShipStation branded tracking pages and notifications reinforce your identity, not the carrier\u2019s. Add a returns management portal and customers can self-serve exchanges without flooding your inbox with repetitive support tickets.<\/p><\/div>\n            <\/div>\n\n    <\/div>\n                            <\/div>\n                                                                        <\/div>\n                            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"block block-zig-zag wp-block-shipstation-zig-zag block not-prose\">\n    <div class=\"bg-grey-lightest background--full content-theme--light content--lg \">\n        <div class=\"zig-zag-block\">\n            <div class=\"container\">\n                    <div class=\"content content-align-center items-center content-width-md\">\n                                        \n                                            <h2>How EDDM postcard campaigns work<\/h2>\n                                        \n                                            <div class=\"lead\">Most teams plan the drop, pick a route, and coordinate EDDM printing and mailing with a provider or the post office. Then they watch for orders. ShipStation helps you fulfill the demand that follows\u2014quickly, cleanly, and at scale.<\/div>\n                                        \n                                        \n                                    <\/div>\n                <div class=\"columns flex-col-reverse items-center zig-zag-row\" data-row=\"1\">\n            \n            <!-- Text Column -->\n            <div class=\"column-content w-full md:col-span-6 md:order-1 content-align-left mobile-align-left\">\n                                \n                                    <h3>USPS EDDM postcard size requirements<\/h3>\n                                \n                                    <div class=\"lead max-w-[54rem]\">\n                        <p>Before bulk postcard printing starts, confirm USPS EDDM postcard size requirements with your print partner or USPS resources\u2014size, thickness, and layout rules can affect acceptance and handling at the post office. Build your artwork with safe margins. Use readable fonts. Include a clean call to action that makes the next step obvious for whoever picks it up.<\/p>                    <\/div>\n                                \n                                \n                            <\/div>\n\n            <!-- Media Column -->\n            <div class=\"column-media w-full md:col-span-6 md:order-2\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/usps-eddm-postcard-size-requirements-260417-0817.webp\" alt=\"\" class=\"rounded-xl\" \/>\n                            <\/div>\n\n        <\/div>\n            <div class=\"columns flex-col-reverse items-center zig-zag-row\" data-row=\"2\">\n            \n            <!-- Text Column -->\n            <div class=\"column-content w-full md:col-span-6 md:order-2 content-align-left mobile-align-left\">\n                                \n                                    <h3>How to send EDDM postcards to local households<\/h3>\n                                \n                                    <div class=\"lead max-w-[54rem]\">\n                        <p>To run USPS Every Door Direct Mail, you\u2019ll choose routes, prep artwork, and coordinate EDDM bulk mailing drop-off and documentation. Many businesses use an EDDM mailing service for the printing and mailing side while keeping fulfillment in-house. ShipStation fits the next step: import orders, tag campaigns, and print shipping labels in batches the moment your promo starts driving traffic.<\/p>                    <\/div>\n                                \n                                \n                            <\/div>\n\n            <!-- Media Column -->\n            <div class=\"column-media w-full md:col-span-6 md:order-1\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/how-to-send-eddm-postcards-to-local-households-260417-0817.webp\" alt=\"\" class=\"rounded-xl\" \/>\n                            <\/div>\n\n        <\/div>\n            <div class=\"columns flex-col-reverse items-center zig-zag-row\" data-row=\"3\">\n            \n            <!-- Text Column -->\n            <div class=\"column-content w-full md:col-span-6 md:order-1 content-align-left mobile-align-left\">\n                                \n                                    <h3>Automate EDDM postcard mailing workflows with ShipStation<\/h3>\n                                \n                                    <div class=\"lead max-w-[54rem]\">\n                        <p>ShipStation won\u2019t replace your postcard printer. It will replace the busywork that follows a successful drop. Use tags and views to build an EDDM mailing workflow your team can repeat every single time, and sync inventory across channels so you don\u2019t oversell when demand rises faster than expected.<\/p>                    <\/div>\n                                \n                                \n                            <\/div>\n\n            <!-- Media Column -->\n            <div class=\"column-media w-full md:col-span-6 md:order-2\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/automate-eddm-postcard-mailing-workflows-with-shipstation-260417-0817.webp\" alt=\"\" class=\"rounded-xl\" \/>\n                            <\/div>\n\n        <\/div>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-shipstation-faqs block not-prose padding-top--md padding-bottom--md\">\n    <div class=\"background--full content--md\">\n        <div class=\"accordion-block\">\n            <div class=\"container\">\n                    <div class=\"content content-align-center items-center content-width-md\">\n                                        \n                                            <h2>EDDM postcards FAQ<\/h2>\n                                        \n                                        \n                                        \n                                    <\/div>\n                        <div class=\"accordions\">\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>What does EDDM stand for?<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">EDDM stands for Every Door Direct Mail, a USPS program that lets you send postcards to every address on selected routes without a mailing list.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>Are EDDM postcards the same as bulk postcard mailing?<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">Related, but not identical. EDDM targets routes instead of named addresses, while bulk postcard mailing can also mean other USPS methods that use a purchased or compiled list.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>Do I need a mailing list for EDDM postcards?<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">No. You choose carrier routes and reach local households on those routes. Easier than list buying. No cleaning required.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>How do EDDM postage rates work?<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">EDDM postage rates depend on USPS program rules and your mailing details, and your print provider or EDDM mailing service can help confirm the right format and paperwork so you don\u2019t get tripped up by compliance issues.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>Can ShipStation manage direct mail campaign management?<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">ShipStation supports the operational pieces around campaigns\u2014tag orders from a promo, track shipping performance, keep inventory aligned across stores, and let automation rules handle the repetitive decisions.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>What\u2019s the best way to connect postcards to ecommerce fulfillment?<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">Send EDDM postcards to a clear offer page. Be ready to ship fast. ShipStation pulls orders from your stores, applies rules, and helps you fulfill quickly before excitement fades.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>Is ShipStation useful if I also do USPS bulk mailing for other packages?<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">Absolutely. Use batch label printing, automation rules, and branded tracking to keep the work simple and repeatable as volume grows across every channel you sell on.<\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Run local marketing campaigns with EDDM postcards and simplify mailing logistics with USPS postage printing and automation tools.<\/p>\n","protected":false},"author":134,"featured_media":83358,"parent":74029,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Run local marketing campaigns with EDDM postcards and simplify mailing logistics with USPS postage printing and automation 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