{"id":100998,"date":"2026-09-08T15:02:44","date_gmt":"2026-09-08T20:02:44","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=100998"},"modified":"2026-09-08T15:02:45","modified_gmt":"2026-09-08T20:02:45","slug":"how-these-3-shipstation-customers-nailed-holiday-peak-season-shipping","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/en-ca\/blog\/how-these-3-shipstation-customers-nailed-holiday-peak-season-shipping\/","title":{"rendered":"How These 3 ShipStation Customers Nailed Holiday Peak Season Shipping"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Peak season doesn&#8217;t test your product. It tests your process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every fall, order volume triples almost overnight for thousands of ecommerce sellers gearing up for holiday peak season shipping. The businesses that come out ahead in January aren&#8217;t the ones with the biggest budgets\u2014they&#8217;re the ones whose process didn&#8217;t crack under the pressure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Three ShipStation customers hit three different breaking points in their holiday peak season shipping. One had labels that couldn&#8217;t keep pace, one had costs that quietly spiraled, and one had a process that couldn&#8217;t scale. Here&#8217;s exactly what broke, what they fixed, and what happened when they did.<\/strong><\/p>\n\n\n\n<style>\n  .ss-peak-nav-wrap {\n    \/* ShipStation brand palette (matches ss-story-embed component) *\/\n    --ss-accent: #00E664;      \/* active\/hover pill fill \u2014 brand green *\/\n    --ss-accent-text: #11003A; \/* text\/icon color on the green fill *\/\n    --ss-text: #0A7C42;        \/* inactive pill text \u2014 secondary green *\/\n    --ss-pill-bg: #E6FBEF;     \/* inactive pill background \u2014 light green tint *\/\n    --ss-pill-border: #E0E4E8; \/* inactive pill border *\/\n    --ss-bg: #FFFFFF;          \/* bar background as it sticks *\/\n\n    --ss-sticky-top: 0px;      \/* see setup note #2 above *\/\n\n    font-family: Figtree, \"Helvetica Neue\", Helvetica, Arial, sans-serif;\n    margin: 32px 0;\n    padding: 12px 0;\n    background: var(--ss-bg);\n    position: sticky;\n    top: var(--ss-sticky-top);\n    z-index: 40;\n  }\n\n  .ss-peak-nav {\n    display: flex;\n    gap: 10px;\n    justify-content: center;\n    flex-wrap: nowrap;\n    overflow-x: auto;\n    padding: 4px;\n    -ms-overflow-style: none;\n    scrollbar-width: none;\n  }\n  .ss-peak-nav::-webkit-scrollbar { display: none; }\n\n  .ss-peak-pill {\n    all: unset;\n    display: inline-flex;\n    align-items: center;\n    gap: 7px;\n    white-space: nowrap;\n    cursor: pointer;\n    box-sizing: border-box;\n    font-size: 15px;\n    font-weight: 600;\n    line-height: 1;\n    color: var(--ss-text);\n    background: var(--ss-pill-bg);\n    border: 1px solid var(--ss-pill-border);\n    border-radius: 999px;\n    padding: 10px 18px;\n    transition: background .2s ease, color .2s ease, border-color .2s ease, transform .15s ease;\n  }\n  .ss-peak-pill:hover {\n    background: var(--ss-accent);\n    border-color: var(--ss-accent);\n    color: var(--ss-accent-text);\n    transform: translateY(-1px);\n  }\n  .ss-peak-pill:focus-visible {\n    outline: 2px solid var(--ss-accent);\n    outline-offset: 2px;\n  }\n  .ss-peak-pill.is-active {\n    background: var(--ss-accent);\n    border-color: var(--ss-accent);\n    color: var(--ss-accent-text);\n  }\n  .ss-peak-pill .ss-peak-dot {\n    width: 6px;\n    height: 6px;\n    border-radius: 50%;\n    background: currentColor;\n    opacity: .5;\n  }\n  .ss-peak-pill:hover .ss-peak-dot,\n  .ss-peak-pill.is-active .ss-peak-dot { opacity: 1; }\n\n  @media (max-width: 480px) {\n    .ss-peak-nav { justify-content: flex-start; }\n    .ss-peak-pill { font-size: 14px; padding: 9px 14px; }\n  }\n<\/style>\n\n<nav class=\"ss-peak-nav-wrap\" aria-label=\"Jump to a customer story\">\n  <div class=\"ss-peak-nav\" id=\"ssPeakNav\">\n    <button type=\"button\" class=\"ss-peak-pill\" data-ss-target=\"peak-speed\">\n      <span class=\"ss-peak-dot\"><\/span>Speed\n    <\/button>\n    <button type=\"button\" class=\"ss-peak-pill\" data-ss-target=\"peak-cost\">\n      <span class=\"ss-peak-dot\"><\/span>Cost savings\n    <\/button>\n    <button type=\"button\" class=\"ss-peak-pill\" data-ss-target=\"peak-scale\">\n      <span class=\"ss-peak-dot\"><\/span>Scale\n    <\/button>\n  <\/div>\n<\/nav>\n\n<script>\n(function () {\n  var nav = document.getElementById('ssPeakNav');\n  if (!nav) return;\n\n  var pills = Array.prototype.slice.call(nav.querySelectorAll('.ss-peak-pill'));\n  var wrap = nav.closest('.ss-peak-nav-wrap');\n\n  function stickyOffset() {\n    return wrap ? wrap.offsetHeight + 16 : 80;\n  }\n\n  function setActive(id) {\n    pills.forEach(function (pill) {\n      pill.classList.toggle('is-active', pill.getAttribute('data-ss-target') === id);\n    });\n  }\n\n  var sections = pills.map(function (pill) {\n    var id = pill.getAttribute('data-ss-target');\n    var el = document.getElementById(id);\n    return el ? { id: id, el: el } : null;\n  }).filter(Boolean);\n\n  \/\/ Missing anchors (setup step #1 not done yet) shouldn't break the page \u2014\n  \/\/ clicking still no-ops gracefully instead of throwing.\n  pills.forEach(function (pill) {\n    pill.addEventListener('click', function () {\n      var id = pill.getAttribute('data-ss-target');\n      var target = document.getElementById(id);\n      if (!target) return;\n      var top = target.getBoundingClientRect().top + window.pageYOffset - stickyOffset();\n      window.scrollTo({ top: top, behavior: 'smooth' });\n    });\n  });\n\n  if (!sections.length || !('IntersectionObserver' in window)) return;\n\n  var observer = new IntersectionObserver(function (entries) {\n    entries.forEach(function (entry) {\n      if (entry.isIntersecting) {\n        var match = sections.filter(function (s) { return s.el === entry.target; })[0];\n        if (match) setActive(match.id);\n      }\n    });\n  }, { rootMargin: '-45% 0px -45% 0px', threshold: 0 });\n\n  sections.forEach(function (s) { observer.observe(s.el); });\n})();\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Not every seller&#8217;s holiday peak season shipping problem looks the same. For some, it&#8217;s raw speed\u2014labels that take too long to build one at a time. Sometimes, it&#8217;s cost\u2014every unshopped rate quietly eating into margin. For others, it&#8217;s scale\u2014a process that worked fine at 500 orders a day and falls apart at 5,000. Here&#8217;s how three sellers solved three different versions of the same problem.<\/p>\n\n\n\n<h2 id=\"peak-speed\" class=\"wp-block-heading\">Speed: When manual labeling can&#8217;t keep up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Botham&#8217;s of Whitby has been baking in North Yorkshire since 1865. Its Christmas hamper season is its busiest stretch of the year by far. Daily parcel volume jumps from around 50 to 350 in the run-up to the holidays\u2014a 7x spike.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/05\/afternoon-tea-2-1024x1024.webp\" alt=\"botham's of whitby shipstation thumbnail\" class=\"wp-image-86770\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/05\/afternoon-tea-2-1024x1024.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/05\/afternoon-tea-2-768x768.webp 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/05\/afternoon-tea-2-150x150.webp 150w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/05\/afternoon-tea-2.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Before automating, each label took about two minutes to build by hand: check the order, pick the carrier, print, repeat. That pace works fine at fifty parcels a day. At 350, with orders shipping on a customer-chosen delivery date because they&#8217;re gifts and perishables, it&#8217;s a liability. A late or misrouted hamper doesn&#8217;t just miss a delivery window\u2014it ruins someone&#8217;s Christmas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Botham&#8217;s now uses ShipStation&#8217;s Scan to Print, paired with <a href=\"https:\/\/www.shipstation.com\/fulfillment\/automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">automation rules<\/a> that route orders by weight and carrier. One standing rule sends Scottish Highlands and Islands orders to Royal Mail regardless of weight. Address verification flags undeliverable addresses before they ship. A staff member scans the packing sheet, scans the printer, and the label prints. No manual entry, no guessing.<\/p>\n\n\n\n<section\tclass=\"wp-block-shipstation-stats block not-prose padding-top--md padding-bottom--md\">\n\t<div class=\"content--lg\">\n\t\t<div class=\"container not-prose\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"stats-grid stats-grid--cards\"\n\tstyle=\"--stats-cols-mobile: 1; --stats-cols-desktop: 1;\">\n\t\t\t\t\t\t<div class=\"stat-item stat-item--card\">\n\t\t\t\t\t<div class=\"stat-number countup\"\n\t\t\t\tdata-countup-value=\"75\"\n\t\tdata-countup-duration=\"2000\"\n\t\tdata-countup-prefix=\"\"\n\t\tdata-countup-suffix=\"%\"\n\t\t><\/div>\n\n\t\t\t<div class=\"stat-label\">faster procesing time<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">The result: label processing time dropped 75%, from 2 minutes to 30 seconds per parcel. Botham&#8217;s now absorbs its full holiday volume with no extra headcount, and labeling errors are close to zero.<\/p>\n\n\n\n\n<section class=\"wp-block-shipstation-testimonial block not-prose\">\n    <div class=\"\">\n        <div class=\"container\">\n                        <div class=\"testimonial-contained-bg bg-cobalt-lightest\">\n            \n                            <div class=\"testimonial-stack\">\n                                                    <div class=\"testimonial-item testimonial-item--align-left testimonial-item--quote-large testimonial-item--pos-side testimonial-item--img-quote\">\n                            <div class=\"testimonial-item__quote-mark\" aria-hidden=\"true\"><span><\/span><\/div>\n            \n            <div class=\"testimonial-item__content\">\n                                    <div class=\"testimonial-item__quote\">\n                        <p>It just automated our packing flow\u2014so all a person had to do is scan the barcode on the packing sheet, then scan the barcode on the printer, and a label comes out. No fuss.<\/p>\n                    <\/div>\n                \n                                    <div class=\"testimonial-item__attribution\">\n                                                    <div class=\"testimonial-item__person\">Anita Marshall \u2014 Director<\/div>\n                                                                            <div class=\"testimonial-item__business\">Botham&#039;s of Whitby<\/div>\n                                            <\/div>\n                \n                                    <a href=\"https:\/\/www.shipstation.com\/stories\/bothams-of-whitby\/\" target=\"_self\" class=\"btn testimonial-item__cta\">\n                        Read Their Story                    <\/a>\n                            <\/div>\n        <\/div>\n                                            <\/div>\n            \n                        <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 id=\"peak-cost\" class=\"wp-block-heading\">Cost savings: What manual rate shopping is really costing you<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spiceology sells more than 450 spice blends direct to consumers and into major retailers like Target, Walmart, and Costco. Before automating, the team rate-shopped manually: checking UPS, FedEx, and Stamps.com separately, then re-entering data across systems to reconcile it all. That ate up roughly 12 hours a week\u2014before peak season even started.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/03\/spiceology-product-shot-1.jpeg\" alt=\"\" class=\"wp-image-77836\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/03\/spiceology-product-shot-1.jpeg 1000w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/03\/spiceology-product-shot-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At Black Friday and through the holidays, Spiceology&#8217;s shipping volume triples. Under the old process, that meant two shifts and seasonal hires just to keep pace. There was no real visibility into whether any given shipment went out at the best rate.<\/p>\n\n\n\n<!--\n  ShipStation Peak Season Post \u2014 Spiceology before\/after rate-shopping bar\n  Paste into a Custom HTML block where the [INTERACTIVE ELEMENT] note sits\n  in the Cost savings section.\n\n  Bars slide into place when this card scrolls into view (IntersectionObserver).\n  Safety net: if the script tag below ever gets stripped on save, the CSS\n  alone auto-plays the same animation a couple seconds after the page loads\n  instead of staying stuck at zero width \u2014 so it degrades instead of breaking.\n  Scoped to \"ss-compare\", safe next to the other components on the page.\n-->\n<div class=\"ss-compare\" id=\"ssCompare\">\n  <div class=\"ss-compare__row\">\n    <div class=\"ss-compare__label\">\n      <span class=\"ss-compare__tag ss-compare__tag--before\">Before<\/span>\n      Manual rate shopping\n    <\/div>\n    <div class=\"ss-compare__track\">\n      <div class=\"ss-compare__fill ss-compare__fill--before\"><\/div>\n    <\/div>\n    <div class=\"ss-compare__value\">~12 hrs\/week<\/div>\n  <\/div>\n  <div class=\"ss-compare__row\">\n    <div class=\"ss-compare__label\">\n      <span class=\"ss-compare__tag ss-compare__tag--after\">After<\/span>\n      With ShipStation\n    <\/div>\n    <div class=\"ss-compare__track\">\n      <div class=\"ss-compare__fill ss-compare__fill--after\"><\/div>\n    <\/div>\n    <div class=\"ss-compare__value\">Real-time, automatic<\/div>\n  <\/div>\n<\/div>\n\n<style>\n  .ss-compare {\n    font-family: Figtree, \"Helvetica Neue\", Helvetica, Arial, sans-serif;\n    margin: 32px 0;\n    padding: 28px 32px;\n    background: #FFFFFF;\n    border: 1px solid #E0E4E8;\n    border-radius: 12px;\n    box-shadow: 0 2px 12px rgba(10, 37, 64, 0.06);\n  }\n  .ss-compare__row {\n    display: grid;\n    grid-template-columns: 180px 1fr 140px;\n    align-items: center;\n    gap: 16px;\n    padding: 14px 0;\n  }\n  .ss-compare__row + .ss-compare__row {\n    border-top: 1px solid #E0E4E8;\n  }\n  .ss-compare__label {\n    display: flex;\n    align-items: center;\n    gap: 8px;\n    font-size: 14px;\n    font-weight: 600;\n    color: #11003A;\n  }\n  .ss-compare__tag {\n    font-size: 11px;\n    font-weight: 700;\n    text-transform: uppercase;\n    letter-spacing: .04em;\n    padding: 3px 8px;\n    border-radius: 9999px;\n  }\n  .ss-compare__tag--before {\n    background: #E0E4E8;\n    color: #5B5470;\n  }\n  .ss-compare__tag--after {\n    background: #E6FBEF;\n    color: #0A7C42;\n  }\n  .ss-compare__track {\n    position: relative;\n    height: 10px;\n    border-radius: 9999px;\n    background: #E0E4E8;\n    overflow: hidden;\n  }\n  .ss-compare__fill {\n    position: absolute;\n    top: 0;\n    left: 0;\n    height: 100%;\n    width: 0;\n    border-radius: 9999px;\n  }\n  .ss-compare__fill--before { background: #5B5470; }\n  .ss-compare__fill--after { background: #00E664; }\n\n  \/* JS path: play only once this card scrolls into view *\/\n  .ss-compare.ss-js.in-view .ss-compare__fill--before {\n    animation: ssCompareGrowBefore 1.1s ease-out forwards;\n  }\n  .ss-compare.ss-js.in-view .ss-compare__fill--after {\n    animation: ssCompareGrowAfter 1.1s ease-out .3s forwards;\n  }\n\n  \/* No-JS fallback: if the script never runs, play on a short delay\n     after load instead of leaving the bars stuck at zero width. *\/\n  .ss-compare:not(.ss-js) .ss-compare__fill--before {\n    animation: ssCompareGrowBefore 1.1s ease-out 2.5s forwards;\n  }\n  .ss-compare:not(.ss-js) .ss-compare__fill--after {\n    animation: ssCompareGrowAfter 1.1s ease-out 2.8s forwards;\n  }\n\n  .ss-compare__value {\n    text-align: right;\n    font-size: 14px;\n    font-weight: 600;\n    color: #11003A;\n    white-space: nowrap;\n  }\n\n  @keyframes ssCompareGrowBefore {\n    from { width: 0; }\n    to { width: 92%; }\n  }\n  @keyframes ssCompareGrowAfter {\n    from { width: 0; }\n    to { width: 8%; }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .ss-compare__fill--before { animation: none !important; width: 92%; }\n    .ss-compare__fill--after { animation: none !important; width: 8%; }\n  }\n\n  @media (max-width: 560px) {\n    .ss-compare { padding: 22px 20px; }\n    .ss-compare__row {\n      grid-template-columns: 1fr;\n      gap: 8px;\n      text-align: left;\n    }\n    .ss-compare__value { text-align: left; }\n  }\n<\/style>\n\n<script>\n(function () {\n  var root = document.getElementById('ssCompare');\n  if (!root) return;\n\n  root.classList.add('ss-js');\n\n  if (!('IntersectionObserver' in window)) {\n    root.classList.add('in-view');\n    return;\n  }\n\n  var observer = new IntersectionObserver(function (entries) {\n    entries.forEach(function (entry) {\n      if (entry.isIntersecting) {\n        root.classList.add('in-view');\n        observer.disconnect();\n      }\n    });\n  }, { threshold: 0.4 });\n\n  observer.observe(root);\n})();\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.shipstation.com\/fulfillment\/shipping\/rate-shopper\/\" target=\"_blank\" rel=\"noreferrer noopener\">Real-time rate shopping<\/a> across carriers, tied directly into their Shopify checkout, changed that math. <a href=\"https:\/\/www.shipstation.com\/fulfillment\/automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automation rules<\/a> apply each customer&#8217;s shipping requirements without manual entry, and shipment-level reporting gives the team leverage in carrier rate negotiations. In the 2024 holiday season, smarter rate shopping around carrier peak surcharges alone saved Spiceology thousands of dollars, and they didn&#8217;t need the extra shift.<\/p>\n\n\n\n\n<section class=\"wp-block-shipstation-testimonial block not-prose\">\n    <div class=\"\">\n        <div class=\"container\">\n                        <div class=\"testimonial-contained-bg bg-cobalt-lightest\">\n            \n                            <div class=\"testimonial-stack\">\n                                                    <div class=\"testimonial-item testimonial-item--align-left testimonial-item--quote-large testimonial-item--pos-side testimonial-item--img-quote\">\n                            <div class=\"testimonial-item__quote-mark\" aria-hidden=\"true\"><span><\/span><\/div>\n            \n            <div class=\"testimonial-item__content\">\n                                    <div class=\"testimonial-item__quote\">\n                        <p>There is nothing that has to do with shipping that ShipStation hasn&#8217;t improved for us.<\/p>\n                    <\/div>\n                \n                                    <div class=\"testimonial-item__attribution\">\n                                                    <div class=\"testimonial-item__person\">Ned Woodward \u2014 Director of Logistics and Fulfillment<\/div>\n                                                                    <\/div>\n                \n                                    <a href=\"https:\/\/www.shipstation.com\/en-ca\/stories\/spiceology\/\" target=\"_self\" class=\"btn testimonial-item__cta\">\n                        Read Their Story                    <\/a>\n                            <\/div>\n        <\/div>\n                                            <\/div>\n            \n                        <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 id=\"peak-scale\" class=\"wp-block-heading\">Scale: Growing past what manual processes can handle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rush Order Tees ships millions of custom apparel orders a year across a catalog of more than 3,000 SKUs. Growth had outpaced their process: a patchwork of manual label creation, partial automations, and disconnected carrier tools that got less reliable as volume climbed. Holiday demand and university &#8220;rush&#8221; seasons spike sharply, and adding headcount every time volume jumped wasn&#8217;t sustainable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1127\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/QA-scaled.png\" alt=\"rush order tees thumbnail\" class=\"wp-image-73031\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/QA-scaled.png 1920w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/QA-768x451.png 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/QA-1024x601.png 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/QA-1536x902.png 1536w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/01\/QA-2048x1202.png 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than bolt on another point solution, Rush Order Tees built directly onto <a href=\"https:\/\/www.shipstation.com\/fulfillment\/api\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShipStation API,<\/a> integrating it into the production-routing system they already had. That gave them batch label creation, <a href=\"https:\/\/www.shipstation.com\/fulfillment\/shipping\/rate-shopper\/\">multi-carrier rate optimization<\/a>, and real-time status syncing, all built into their existing workflow. They paired it with Klaviyo for branded shipping and delivery notifications.<\/p>\n\n\n\n<section\tclass=\"wp-block-shipstation-stats block not-prose padding-top--md padding-bottom--md\">\n\t<div class=\"content--lg\">\n\t\t<div class=\"container not-prose\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"stats-grid stats-grid--bar\"\n\tstyle=\"--stats-cols-mobile: 1; --stats-cols-desktop: 3;\">\n\t\t\t\t\t\t<div class=\"stat-item\">\n\t\t\t\t\t<div class=\"stat-number countup\"\n\t\t\t\tdata-countup-value=\"60\"\n\t\tdata-countup-duration=\"2000\"\n\t\tdata-countup-prefix=\"\"\n\t\tdata-countup-suffix=\"%\"\n\t\t><\/div>\n\n\t\t\t<div class=\"stat-label\">increase in peak shiping capacity<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"stat-item\">\n\t\t\t\t\t<div class=\"stat-number countup\"\n\t\t\t\tdata-countup-value=\"30\"\n\t\tdata-countup-duration=\"2000\"\n\t\tdata-countup-prefix=\"\"\n\t\tdata-countup-suffix=\"%\"\n\t\t><\/div>\n\n\t\t\t<div class=\"stat-label\">reduction in shipping errors<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"stat-item\">\n\t\t\t\t\t<div class=\"stat-number countup\"\n\t\t\t\tdata-countup-value=\"25\"\n\t\tdata-countup-duration=\"2000\"\n\t\tdata-countup-prefix=\"\"\n\t\tdata-countup-suffix=\"%\"\n\t\t><\/div>\n\n\t\t\t<div class=\"stat-label\">faster order-to-ship cycle time<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">The payoff: a 60% increase in peak shipping capacity, a 30% reduction in shipping errors, and an order-to-ship cycle that runs 25% faster. All without proportionally growing the team. It&#8217;s their own version of holiday peak season shipping solved at the infrastructure level, not the headcount level.<\/p>\n\n\n\n\n<section class=\"wp-block-shipstation-testimonial block not-prose\">\n    <div class=\"\">\n        <div class=\"container\">\n                        <div class=\"testimonial-contained-bg bg-cobalt-lightest\">\n            \n                            <div class=\"testimonial-stack\">\n                                                    <div class=\"testimonial-item testimonial-item--align-left testimonial-item--quote-large testimonial-item--pos-side testimonial-item--img-quote\">\n                            <div class=\"testimonial-item__quote-mark\" aria-hidden=\"true\"><span><\/span><\/div>\n            \n            <div class=\"testimonial-item__content\">\n                                    <div class=\"testimonial-item__quote\">\n                        <p>ShipStation API centralized and automated our entire shipping workflow\u2014batch label creation, carrier rate optimization, status syncing, and error-reduction checks. It enabled consistent, high-volume throughput while reducing labor cost per shipment.<\/p>\n                    <\/div>\n                \n                                    <div class=\"testimonial-item__attribution\">\n                                                    <div class=\"testimonial-item__person\">Mike Nemeroff \u2014 CEO<\/div>\n                                                                            <div class=\"testimonial-item__business\">Rush Order Tees<\/div>\n                                            <\/div>\n                \n                                    <a href=\"https:\/\/www.shipstation.com\/stories\/rush-order-tees\/\" target=\"_self\" class=\"btn testimonial-item__cta\">\n                        Read Their Story                    <\/a>\n                            <\/div>\n        <\/div>\n                                            <\/div>\n            \n                        <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 id=\"h-what-all-three-have-in-common\" class=\"wp-block-heading\">What all three have in common<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">None of these three sellers solved holiday peak season shipping by hiring their way through it. Each one found the specific point in their process that broke under pressure. Maybe it was slow labeling, unshopped rates, or a workflow that couldn&#8217;t stretch. Whatever it was, they automated that piece before the volume hit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s the real lesson for anyone bracing for their own peak: you don&#8217;t need to fix everything at once. You need to find the one part of your process most likely to break, and fix that first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your peak hits in spring instead of the holidays, the same idea applies\u2014see how <a href=\"https:\/\/www.shipstation.com\/blog\/how-4-shipstation-customers-nailed-spring-peak-season-shipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">these ShipStation customers nailed spring peak season shipping<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However close your peak is, there&#8217;s still time to find yours. <a href=\"https:\/\/www.shipstation.com\/start-a-free-trial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start shipping with ShipStation today.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three ShipStation customers share how they fixed the exact part of their shipping process that broke under holiday peak pressure.<\/p>\n","protected":false},"author":180,"featured_media":101153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13116],"tags":[13100,13113,13624],"class_list":["post-100998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-growth","tag-peak-season","tag-shipping-automation","tag-shipping-cost-optimization"],"acf":{"shipstation_product_type":["shipstation"],"shipstation_features":["automation"],"shipstation_company_size":"","shipstation_industry":"","shipstation_funnel_stage":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How These 3 ShipStation Customers Nailed Holiday Peak Season<\/title>\n<meta name=\"description\" content=\"Three sellers hit three different peak breaking points\u2014slow labels, rising costs, a process that couldn&#039;t scale. 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