{"id":119487,"date":"2026-11-12T15:11:17","date_gmt":"2026-11-12T21:11:17","guid":{"rendered":"https:\/\/www.shipstation.com\/?post_type=stories&p=119487"},"modified":"2026-11-12T15:11:18","modified_gmt":"2026-11-12T21:11:18","slug":"mj-market","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/en-ca\/stories\/mj-market\/","title":{"rendered":"Half the Shipping Time, Twice the Reach: MJ Market\u2019s Michael Jackson Memorabilia Goes Global"},"content":{"rendered":"\n

Long before MJ Market<\/a>, Jonathan Downie was a kid with a stack of Michael Jackson CDs and a best friend who loved them just as much. They listened together, watched the videos online, and made memories he\u2019s carried ever since.<\/p>\n\n\n\n

Downie always kept a little collection on the side. Over the years, it grew into MJ Market, which he\u2019s been told is the largest online Michael Jackson memorabilia shop. He runs it himself, and he ships it all over the world.<\/p>\n\n\n\n

\"mj<\/figure>\n\n\n\n

Don\u2019t stop \u2018til you get enough<\/h2>\n\n\n\n

This year, the world caught up. A new movie and a new trading card line sent orders up two to three times, with as many as 200 to 300 a month. MJ Market grew from 15,000 social followers in January to more than 60,000, with no ad spend.<\/p>\n\n\n\n

Many of those orders went overseas. About half of Downie\u2019s orders now go international, and last year he shipped to more than 40 countries. His biggest spenders are collectors in France, Germany, England, and Japan.<\/p>\n\n\n\n

That\u2019s a lot of packages for one person.<\/p>\n\n\n\n

\"shipstation<\/figure>\n\n\n\n

From post office lines to one dashboard<\/h2>\n\n\n\n

Shipping wasn\u2019t always this simple. Before MJ Market, Downie sold on eBay and printed labels one at a time. The occasional Facebook Marketplace sale meant a trip to the post office.<\/p>\n\n\n\n

\u201cI\u2019d have to go through the post office and wait in line. No one wants to do that anymore, and especially in Philadelphia,\u201d he said.<\/p>\n\n\n\n

When he launched his own site four years ago, he knew he\u2019d need a better system. He kept seeing ShipStation ads on TV, and the brand stuck.<\/p>\n\n\n\n

\u201cI kept seeing the commercials and the brand just kept sticking in my head,\u201d Downie said.<\/p>\n\n\n\n

He told his developer to add it to MJ Market, and ShipStation has been part of the business ever since. It\u2019s shipping software that pulls orders from every place a merchant sells into one dashboard, prints labels, and sends tracking to buyers. For Downie, that means his eBay and online orders side by side<\/a>.<\/p>\n\n\n\n

The old routine is long gone. He prints labels at home, and a daily pickup takes the packages away.<\/p>\n\n\n\n

\u201cI haven\u2019t been to the post office in two years,\u201d he said.<\/p>\n\n\n\n

\"multi-channel<\/figure>\n\n\n\n

A morning with ShipStation<\/h2>\n\n\n\n

Now, Downie\u2019s routine takes about 30 minutes in the morning, printing labels for both channels at once. Then he spends a few hours boxing orders, with a goal of shipping everything within 48 hours.<\/p>\n\n\n\n\n

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I was easily spending twice as much time on shipping before ShipStation.<\/p>\n <\/div>\n \n

\n
Jonathan Downie \u2014 Founder<\/div>\n
MJ Market<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

ShipStation tracking<\/a> is built in. When he prints a label, tracking goes to the buyer automatically.<\/p>\n\n\n\n

\u201cI just log in to ShipStation, print all my eBay orders, and print all my MJ Market orders in one spot. No uploading tracking numbers or copying and pasting\u2014none of that annoying stuff that people hate doing,\u201d Downie said.<\/p>\n\n\n\n

With packages crossing borders, that visibility counts even more.<\/p>\n\n\n\n

\u201cTracking is extremely important to me,\u201d he said. \u201cIt keeps everyone on the same page about where the package is.\u201d<\/p>\n\n\n\n

Rate shopping helps him save, too. ShipStation\u2019s Rate Shopper<\/a> compares carriers on one screen.<\/p>\n\n\n\n

\u201cSometimes, the option I expected to be the cheapest isn\u2019t, so having that comparison helps me save money,\u201d Downie said. \u201cI love when it pops up and says another carrier is cheaper. I love that little pop-up.\u201d<\/p>\n\n\n\n

\"shipstation<\/figure>\n\n\n\n

Taking it global with GlobalPost<\/h2>\n\n\n\n

About half of Downie\u2019s orders go overseas, and he ships them from the same screen as everything else.<\/p>\n\n\n\n

His international customers used to get hit with customs fees when a package arrived. Now, he can prepay duties and taxes with GlobalPost<\/a>, an international carrier available inside ShipStation. No surprise bill, no unpleasant doorstep moment.<\/p>\n\n\n\n\n

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The biggest win for me has been the ability to open more doors for my overseas customers with the prepaid taxes through GlobalPost.<\/p>\n <\/div>\n \n

\n
Jonathan Downie \u2014 Founder<\/div>\n
MJ Market<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

He shared the news on Instagram and in his newsletter: \u201cHey guys, don\u2019t worry. I got you now.\u201d Customs forms are easier, too. He used to copy and paste codes from Google. <\/p>\n\n\n\n

\u201cWhat\u2019s the code for a vinyl record? What\u2019s the code for a t-shirt? Now there\u2019s a button that looks it up for you. That\u2019s one less manual step,\u201d Downie said.<\/p>\n\n\n\n

\"scale<\/figure>\n\n\n\n

The next big thing<\/h2>\n\n\n\n

Downie\u2019s next move is more trading cards. He expects them to bring in about a third of his revenue this year, and more card series are expected alongside the movie.<\/p>\n\n\n\n

His latest sale was a $2,000 Michael Jackson relic card, one of only 87 that contain a piece of his glove, shipped to a buyer in Italy. Downie packed it up and sent it out through ShipStation.<\/p>\n\n\n\n\n

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With ShipStation, being able to manage everything in one place makes fulfilling orders much more efficient.<\/p>\n <\/div>\n \n

\n
Jonathan Downie \u2014 Founder<\/div>\n
MJ Market<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

Ready to simplify international shipping for ecommerce? Start shipping with ShipStation today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI was easily spending twice as much time on shipping before ShipStation.\u201d<\/p>\n","protected":false},"author":180,"featured_media":119528,"menu_order":0,"template":"","meta":{"_acf_changed":true,"_sf_seo_title":"","_sf_seo_description":"","_sf_seo_focus_keyphrase":"","_sf_seo_related_keyphrases":[],"_sf_seo_canonical":"","_sf_seo_noindex":"","_sf_seo_nofollow":false,"_sf_seo_robots_advanced":[],"_sf_seo_og_title":"","_sf_seo_og_description":"","_sf_seo_og_image_id":0,"_sf_seo_og_image":"","_sf_seo_twitter_title":"","_sf_seo_twitter_description":"","_sf_seo_twitter_image_id":0,"_sf_seo_twitter_image":"","_sf_seo_breadcrumb_title":"","_sf_seo_primary_terms":[],"_sf_seo_schema_page_type":"","_sf_seo_schema_article_type":"","_sf_seo_cornerstone":false},"story-cats":[],"ss_product":[13813,13802,13801,13811],"ss_funnel_stage":[],"ss_business_type":[13830,13880,13896,13835],"ss_industry":[],"ss_company_size":[13840],"ss_region":[],"ss_topic":[13871,13867],"class_list":["post-119487","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHalf 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