{"id":41732,"date":"2021-09-21T21:50:56","date_gmt":"2021-09-22T02:50:56","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=41732"},"modified":"2022-08-17T11:58:42","modified_gmt":"2022-08-17T16:58:42","slug":"how-lore-of-the-sea-increased-dispatching-speed-by-1000-with-shipstation-and-australia-post","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/en-ca\/stories\/how-lore-of-the-sea-increased-dispatching-speed-by-1000-with-shipstation-and-australia-post\/","title":{"rendered":"How Lore of the Sea increased dispatching speed by 1000% with ShipStation and Australia Post"},"content":{"rendered":"\n

Sustainable women\u2019s surfwear brand Lore of the Sea<\/a> is dedicated to creating ethically made, slow fashion surf wear.<\/p>\n\n\n\n

The brand was founded by Laure Mayer in 2014 after she noticed a gap in the Australian market for functional surf wear. <\/p>\n\n\n\n

\u201cAfter I finished uni, I wanted to create my own label that was focused on female surf wear. Being a surfer, I noticed that there were so many technical elements missing from the swimwear that was available on the market at the time for women,\u201d said Laure.<\/p>\n\n\n\n

Laure, who grew up in southern France, moved to the coastal town of Bryon Bay in 2012, where she learnt everything she needed to be able to create her own surf wear.<\/p>\n\n\n\n

\u201cIt wasn\u2019t just about making fashionable surfwear and surf suits but creating practical pieces. I didn\u2019t have any experience in fashion or product development so, not really knowing where to start, I bought a sewing machine and learnt how to sew and make my own patterns.\u201d<\/p>\n\n\n\n

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Lore of the Sea\u2019s pieces are designed and produced \u201cwith the ocean in mind\u201d. Fabrics are created from recycled industrial waste and the label\u2019s packaging is fully biodegradable, with no toxic residues or micro-plastics. The range includes women\u2019s surf suits, wetsuits, bikinis, rash tops, and surf earrings.<\/p>\n\n\n\n

\u201cBeing sustainable is my ethos,\u201d said Laure. \u201cI try to use as little plastic as possible, minimise waste, as well as buy and support local. I try to apply my own personal ethos to my business as much as I can.\u201d<\/p>\n\n\n\n

The ShipStation Solution<\/strong><\/h2>\n\n\n\n

Since the brand\u2019s launch, Laure has continued to run the business on her own, from designing surfwear and swimsuits to picking and packing orders, it\u2019s all Laure.<\/p>\n\n\n\n

But like many solopreneurs, Laure began feeling overwhelmed managing all facets of the business. <\/p>\n\n\n\n

As demand increased, Laure needed an automated shipping solution that would help streamline her operations, maximise efficiencies, and increase productivity.<\/p>\n\n\n\n

 She also wanted to automate the company\u2019s manual processes and reduce her time spent on packing and shipping parcels.<\/p>\n\n\n\n

The business selected ShipStation following a free one-month trial because it integrated with Shopify and MyPost Business and was quick and easy to implement.<\/p>\n\n\n\n

\u201cI chose ShipStation to save time. Picking and packing orders was taking up so much of my time so I was trying to find a more efficient solution,\u201d Laure said.<\/p>\n\n\n\n

Service Makes the Difference<\/h2>\n\n\n\n

\u201cWorking by myself, I didn\u2019t really have anyone that could give me advice or support on how to do this, but the set-up support I received from ShipStation made the entire process really easy.<\/p>\n\n\n\n

\u201cMy account manager Mascha was in contact right from the start. Knowing that I could call and chat with her made the process so much easier. She would solve my queries or just help me understand how it all worked.\u201d<\/p>\n\n\n\n

The ongoing local customer service and support from the ShipStation team has helped Lore of the Sea to set up a range of automation rules as well as easily troubleshoot any problems.<\/p>\n\n\n\n

\u201cIt\u2019s good knowing there is a local support team you can call. When I have needed to contact the team it has been really straightforward. I have been super happy with the customer service, that’s for sure!\u201d<\/p>\n\n\n\n

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Since implementing ShipStation, Lore of the Sea has:<\/p>\n\n\n\n