{"id":72617,"date":"2025-12-31T10:30:00","date_gmt":"2025-12-31T16:30:00","guid":{"rendered":"https:\/\/www.shipstation.com\/?post_type=stories&#038;p=72617"},"modified":"2026-03-31T10:35:14","modified_gmt":"2026-03-31T15:35:14","slug":"coggins-promotional-advertising-inc","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/en-ca\/stories\/coggins-promotional-advertising-inc\/","title":{"rendered":"How Coggins Unified 500+ Accounts and Saved 60 Hours Per Month"},"content":{"rendered":"\n<p>When Brian Grenchik joined <a href=\"http:\/\/cogginspromo.com\/\">Coggins Promotional Advertising, Inc.<\/a> nearly a decade ago as Warehouse Manager and Director of Fulfillment, the operation supported about 70 companies. Today, the company manages over 500 customer accounts with $30 million in inventory across its warehouse, shipping promotional items, apparel, and construction materials domestically and to countries around the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-evolution-of-a-growing-operation\">The evolution of a growing operation<\/h2>\n\n\n\n<p>For five years, Coggins relied on Endicia alongside other platforms to handle its shipping needs. With just 1,200 shipments per month when Grenchik started in June of 2016, the company&#8217;s volume grew exponentially, eventually reaching 18,000 to 20,000 shipments per month. While previous platforms served the company well during its initial growth, the operation had evolved to require a more comprehensive solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-managing-increasing-complexity\">Managing increasing complexity<\/h3>\n\n\n\n<p>As the business scaled, the operational challenges multiplied. The company managed more than 500 accounts across multiple carriers and disparate platforms. Manual, time-intensive workflows couldn&#8217;t keep pace with growth, and bulk orders required hours of individual label scanning and printing.<\/p>\n\n\n\n<p>&#8220;We were doing it the old-school way,&#8221; Grenchik recalled. &#8220;Processing a bulk order of 1,500 identical items going to different locations would take us 3-4 days. Someone had to scan and process every single order individually.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-warehouse-handshake-1-1024x669.jpg.webp\" alt=\"coggins warehouse shipstation migration\" class=\"wp-image-72620\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-warehouse-handshake-1-1024x669.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-warehouse-handshake-1-768x502.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-warehouse-handshake-1.jpg.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-making-the-move-a-strategic-phased-migration\">Making the move: A strategic, phased migration<\/h2>\n\n\n\n<p>In May 2025, Coggins Promotional Advertising decided to consolidate its shipping operations on ShipStation&#8217;s unified platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-coggins-needed\">What Coggins needed<\/h3>\n\n\n\n<p>The company sought a solution that could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Handle bulk orders efficiently<\/strong>: <a href=\"\/fulfillment\/warehouse-management\/\">process hundreds or thousands of same-item shipments going to different locations<\/a><\/li>\n\n\n\n<li><strong>Manage multi-carrier complexity:<\/strong> <a href=\"https:\/\/www.shipstation.com\/partners\/?country=all&amp;category=all\">seamlessly handle UPS, USPS, and FedEx from one platform<\/a><\/li>\n\n\n\n<li><strong>Support hundreds of unique accounts<\/strong>: <a href=\"\/fulfillment\/order-management\/\">accommodate 500+ customer shipping accounts<\/a><\/li>\n\n\n\n<li><strong>Provide comprehensive visibility<\/strong>: <a href=\"\/fulfillment\/reporting\/\">offer reporting and insights across all operations<\/a><\/li>\n\n\n\n<li><strong>Scale with continued growth<\/strong>: <a href=\"https:\/\/www.shipstation.com\/use-cases\/established\/\">adapt as shipping volume increases<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-gradual-supported-transition\">A gradual, supported transition<\/h3>\n\n\n\n<p>Rather than attempting an overnight transition, Coggins opted to migrate slowly and strategically. The implementation team from ShipStation worked closely with Grenchik and his staff to systematically move accounts, test integrations, and ensure the platform could handle the company&#8217;s unique multi-account fulfillment requirements.<\/p>\n\n\n\n<p>&#8220;We started by putting in a few accounts to see how it worked with posting orders, tracking information, and all the functionality our previous systems provided,&#8221; Grenchik explained. &#8220;It took about a month of back and forth to get everything working right, and things slowly migrated over.&#8221;<\/p>\n\n\n\n<p>The phased approach proved essential for an operation of this complexity. Once Coggins connected with their dedicated customer success manager a few weeks into the process, the remaining challenges were quickly resolved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-for-businesses-concerned-about-migration-complexity\">For businesses concerned about migration complexity<\/h3>\n\n\n\n<p>For businesses considering making the switch to ShipStation, Coggins&#8217; experience demonstrates that a methodical, supported transition is entirely manageable\u2014even with hundreds of accounts and high daily volumes. Key factors that made the migration successful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Phased rollout<\/strong> allowed testing with a few accounts before full implementation<\/li>\n\n\n\n<li><strong>Dedicated customer success manager<\/strong> provided expert guidance and troubleshooting<\/li>\n\n\n\n<li><strong>Flexible timeline<\/strong> accommodated the complexity of 500+ unique shipping accounts<\/li>\n\n\n\n<li><strong>Team training<\/strong> occurred gradually as accounts migrated to the new platform<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-fulfillment-1024x570.jpg.webp\" alt=\"coggins promo fulfillment shipstation\" class=\"wp-image-72624\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-fulfillment-1024x570.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-fulfillment-768x427.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-fulfillment.jpg.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-transforming-daily-operations\">Transforming daily operations<\/h2>\n\n\n\n<p>Since implementing ShipStation, Coggins Promotional Advertising has processed over 65,000 shipments and fundamentally transformed its fulfillment workflow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bulk-shipping-from-days-to-minutes\">Bulk shipping: From days to minutes<\/h3>\n\n\n\n<p>The bulk shipping feature alone has revolutionized how the team handles large orders. Orders that previously took 3-4 days to process now take 10-15 minutes.<\/p>\n\n\n\n<p>&#8220;On Monday mornings, we can print 1,500 orders by 10:30 or 11 AM,&#8221; Grenchik said. &#8220;Before, that same batch would take until late Tuesday or Wednesday morning to finish. Now by noon, all the labels are printed and we&#8217;re ready to pack.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dramatic-time-savings\">Dramatic time savings<\/h3>\n\n\n\n<p>The efficiency gains are substantial:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>15 hours saved per week<\/strong> on label processing and order fulfillment<\/li>\n\n\n\n<li><strong>60+ hours saved per month<\/strong> that can be redirected to higher-value activities<\/li>\n\n\n\n<li><strong>Peak period scalability<\/strong> without needing to hire temporary staff<\/li>\n\n\n\n<li><strong>Same-day turnaround<\/strong> on bulk orders that previously took multiple days<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-one-platform-complete-visibility\">One platform, complete visibility<\/h2>\n\n\n\n<p>With over 500 companies and hundreds of carrier accounts consolidated into ShipStation, the team now enjoys unprecedented visibility and control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-multi-carrier-management-simplified\">Multi-carrier management simplified<\/h3>\n\n\n\n<p>The platform manages UPS, USPS, and FedEx shipments seamlessly, eliminating the need to jump between three separate systems. For Coggins, this means managing over 500 accounts across carriers\u2014all from a unified dashboard that displays all shipments, with consistent workflows across all shipping accounts.<\/p>\n\n\n\n<p>&#8220;Having everything under one umbrella is a game-changer,&#8221; Grenchik said. &#8220;We&#8217;re not jumping between three different stations trying to figure out which platform to use. Everyone gets the same information from the same place, and I can see all our shipments from my computer without having to go down to the warehouse.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhanced-reporting-and-insights\">Enhanced reporting and insights<\/h3>\n\n\n\n<p>The enhanced reporting capabilities have unlocked insights that were previously impossible with fragmented systems.<\/p>\n\n\n\n<p>&#8220;We see a lot more information now that we didn&#8217;t see before using multiple platforms,&#8221; Grenchik noted. &#8220;The reporting and visibility on the backend help us make better decisions and stay on top of our operations.&#8221;<\/p>\n\n\n\n<p>The bottom line on efficiency<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advice-for-other-companies\">Advice for other companies<\/h3>\n\n\n\n<p>Grenchik&#8217;s recommendation to other companies considering ShipStation is straightforward:<\/p>\n\n\n\n<p>&#8220;If you&#8217;re averaging any significant volume, it&#8217;s going to make your life easier. It&#8217;s a little bit to set up in the beginning, but in the long run, it&#8217;s going to make your company a lot more efficient. Training becomes easier because you&#8217;re shipping under one platform instead of multiple carriers and different shipping profiles. You can see all the information you need in one place.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-brian-grenchik-1024x768.jpg.webp\" alt=\"brian crenchik coggins\" class=\"wp-image-72623\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-brian-grenchik-1024x768.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-brian-grenchik-768x576.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/12\/coggins-promo-brian-grenchik.jpg.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-looking-back-at-the-transformation\">Looking back at the transformation<\/h3>\n\n\n\n<p>Reflecting on the transformation, Grenchik put it simply: <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Shipping the old-school way versus shipping on ShipStation is like night and day. You do it one way for so long and think it&#8217;s fine, then you find ShipStation and you&#8217;re like, &#8216;Why did I waste all those years?&#8217; You can&#8217;t change the past, but you can change the future. I wish we would have done it years ago\u2014we would have been much more efficient.&#8221;<\/p><cite>Brian Grenchik, Coggins Promotional Advertising, Warehouse Manager &amp; Director of Fulfillment<\/cite><\/blockquote><\/figure>\n\n\n\n<p>For Coggins Promotional Advertising, that efficiency has delivered more than just time savings\u2014the ability to scale operations seamlessly, complete visibility across hundreds of accounts from a single dashboard, team empowerment to focus on higher-value work instead of manual repetitive tasks, and the confidence to grow without worrying about shipping bottlenecks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-results\">Key results<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-time-savings\">Time savings<\/h3>\n\n\n\n<p><strong>Over 60 hours saved per month<\/strong> in labor time, with bulk orders that once took days now completed in minutes<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-volume-processed\">Volume processed<\/h3>\n\n\n\n<p><strong>More than 65,000 shipments processed<\/strong> since May 2025 implementation across UPS, FedEx, and USPS<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scale-of-operations\">Scale of operations<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>500+ customer accounts<\/strong> managed seamlessly<\/li>\n\n\n\n<li><strong>300+ FedEx carrier accounts<\/strong><\/li>\n\n\n\n<li><strong>200+ UPS and USPS carrier accounts<\/strong><\/li>\n\n\n\n<li>All unified on one platform<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-operational-insights\">Operational insights<\/h3>\n\n\n\n<p><strong>Real-time visibility<\/strong> across all shipments, with comprehensive reporting that was impossible with previous fragmented systems<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-transform-your-shipping-operations\">Ready to transform your shipping operations?<\/h2>\n\n\n\n<p>If your business is managing multiple carriers, growing rapidly, or spending too much time on manual shipping processes, ShipStation&#8217;s unified platform can help you achieve similar efficiency gains. <a href=\"https:\/\/claude.ai\/chat\/de2b9ed4-6313-4018-b53f-7c053ee67f48#\"><strong>Start Your Free Trial <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Shipping the old-school way versus shipping on ShipStation is like night and day.&#8221; <\/p>\n","protected":false},"author":180,"featured_media":72618,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-72617","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coggins Manages 500+ Accounts and Saves 60 Hours Monthly<\/title>\n<meta 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