{"id":9444,"date":"2015-08-27T09:25:01","date_gmt":"2015-08-27T14:25:01","guid":{"rendered":"http:\/\/www.shipstation.com\/?p=9444"},"modified":"2022-01-04T10:03:22","modified_gmt":"2022-01-04T16:03:22","slug":"customer-story-loyal-stricklin","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/en-ca\/stories\/customer-story-loyal-stricklin\/","title":{"rendered":"Customer Story &#8211; Loyal Stricklin"},"content":{"rendered":"<p><em>We have amazing customers who sell great products, and we love to tell their stories about their business and how they use ShipStation. Today&#8217;s customer story comes from Loyal Stricklin.<\/em><\/p>\n<div style=\"margin-bottom: 30px !important; text-align: center;\">\n<table width=\"100%\">\n<tbody>\n<tr style=\"vertical-align: middle;\">\n<td width=\"40%\"><strong>Answers by:<\/strong><br \/>\nMichael Stricklin, Owner<\/td>\n<td width=\"30%\"><strong>Website:<\/strong><br \/>\n<a href=\"http:\/\/loyalstricklin.com\/\" target=\"_blank\" rel=\"noopener\">LoyalStricklin.com<\/a><\/td>\n<td style=\"vertical-align: middle;\">\u00a0\u00a0\u00a0<a href=\"https:\/\/instagram.com\/loyalstricklin\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/06\/insta-circ30.jpg\" alt=\"\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4>How did you first get familiar with leather working?<\/h4>\n<p>I originally started working with leather while in Architecture School at Auburn University. I loved everything about design school except for one thing: I was never able to see my designs fully realized and completed. It didn\u2019t help that my designs were often lofty and too impractical, so I wanted a way to step back and simplify my thinking and restructure my design skills. My ideas turned to making something from metal and wood, but with little money, and no place to work, I was forced to think a bit harder. Leatherwork turned out to be relatively easy to start out in, needing only a few tools and a hide of leather. I had $500 in the bank, so I spent it all on what I needed and got to work. I spent a year and a half making smaller projects here and there, selling a couple items a month online and to friends, but it wasn\u2019t until I finished undergrad that I had time to finally get serious about my craft. I was on my own financially, so I spent the entire summer working 8-10 hours a day working, barely making ends meet. That fall I finally found my design style, started working under the name Loyal Stricklin, and created the Original Aviator Mug. Shortly after the holidays, I moved into a new studio, began hiring employees and here we are today, 3 studios and 5 employees later, living out my dream in Opelika, AL.<\/p>\n<h4>All your products\u2014from belts to flasks to Aviator Mugs\u2014reflect an elegant simplicity. Who\u2019s been the primary driving force of Loyal Stricklin\u2019s design?<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9604\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38-300x201.jpeg\" alt=\"Jonathon Kohn (5 of 38)\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38-300x201.jpeg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38-1024x686.jpeg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38-350x234.jpeg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38-544x364.jpeg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38-634x425.jpeg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38-84x56.jpeg 84w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38-560x375.jpeg 560w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38-161x108.jpeg 161w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38-779x522.jpeg 779w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-5-of-38.jpeg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>While studying architecture, I always wanted to make the coolest building. It had to be interesting, unique, and different, which was an absolute failure for me by the time my thesis role around. There was just no substance to my work. Nothing was routed well. It\u2019s like trying to put lipstick on a pig. You mean well, but that doesn\u2019t mean it\u2019s going to be beautiful. By the time grad school rolled around, which was the same time I launched Loyal Stricklin, I was determined to do exactly that: create with an elegant simplicity. No bells, no whistles, just pure, simple, necessary design. My architectural work informed my product design, and vice version. I did my best design work in school ever that year, and I came to understand design from a different point of view, that sweeping, grand gestures just aren\u2019t necessary to create something timeless, lasting, and beautiful. Instead, I design based off of functionality, with a few curves here and there to give it a slight edge. I try to make things in as few pieces as possible, and really focus on the details. I\u2019ve always loved how things connect to each other, how one material meets another, so I focus largely on those connections in my design. Everything has already been done, so really, the questions I\u2019m trying to answer are how do I make the best possible version of the items I\u2019m trying to make?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9605\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38-300x201.jpeg\" alt=\"Jonathon Kohn (26 of 38)\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38-300x201.jpeg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38-1024x686.jpeg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38-350x234.jpeg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38-544x364.jpeg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38-634x425.jpeg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38-84x56.jpeg 84w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38-560x375.jpeg 560w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38-161x108.jpeg 161w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38-779x522.jpeg 779w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/08\/Jonathon-Kohn-26-of-38.jpeg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4>You\u2019re about to be dropped in the woods for 2 weeks and can only take 3 Loyal Stricklin products with you. What do you bring?<\/h4>\n<p>I take our daypack for sure. You need to be able to collect and gather useful things from the world around you, plus with the waxed canvas, it\u2019s essential waterproof, so I can keep things dry that I may need to, like tinder, small piece of firewood, or hold it over my head to keep somewhat dry. Hopefully that\u2019s filled with survival gear. Next thing is the mug for sure. I can use it for drinking water of course, and can boil water in it over a fire to sterilize it, as well as use it as a shovel if I absolutely need to. We sell knives by a friend of ours every once in a while, so I\u2019d definitely want one of those, but if I can\u2019t take that, then the flask full of whiskey. We both know I\u2019ll need it after being alone two weeks!<\/p>\n<h4>How has ShipStation helped you with your business?<\/h4>\n<p>Shipstation has totally transformed shipping for us. I couldn\u2019t run my business without it! I remember waiting in line at the post office and hating every second of it. That was back when I was hand writing labels. How horrible! I then would enter them into usps.com manually, and that would take about 2 hours to do 30 orders. These days, it\u2019s integrated into our website, so orders just load in automatically, we hit our presets and the labels and packing slips go to two different printers and we\u2019re done. It\u2019s absolutely essential to our shipping department.<\/p>\n<h4>What&#8217;s your favorite ShipStation feature?<\/h4>\n<p>I have a few favorite features, actually. The first is that I can set up presets. It makes it incredibly easy to batch (my second favorite feature) the orders based on product type so it better streamlines our packing to only one box \/ product type at a time. My most recent favorite feature is that I can set up printers to automatically connect based on whether it\u2019s a label or a packing slip, so packing slips print on normal paper, and our labels are sent to our label printer (which also saves serious $$ over labels for a regular printer). Simply put, I love ShipStation and couldn\u2019t run my business without it.<\/p>\n<p><em>Want to be featured in our customer spotlight? <a title=\"Contact Us\" href=\"\/customer-story-request\/\" target=\"_blank\" rel=\"noopener\">Let us know<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have amazing customers &#038; we love to tell their story about their business &#038; how they use ShipStation. Today&#8217;s customer story comes from Loyal Stricklin.<\/p>\n","protected":false},"author":77,"featured_media":9526,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-9444","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":{"shipstation_product_type":["shipstation"],"shipstation_features":[],"shipstation_company_size":false,"shipstation_industry":false,"shipstation_funnel_stage":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Story | Loyal Stricklin |\u00a0<\/title>\n<meta name=\"description\" content=\"We have amazing customers &amp; we love to tell their story about their business &amp; how they use ShipStation. 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