{"id":72040,"date":"2025-12-04T13:42:24","date_gmt":"2025-12-04T19:42:24","guid":{"rendered":"https:\/\/www.shipstation.com\/?page_id=72040"},"modified":"2026-01-13T15:09:14","modified_gmt":"2026-01-13T21:09:14","slug":"beyond-borders-algorithms-unlocking-ecommerces-next-growth-frontier","status":"publish","type":"page","link":"https:\/\/www.shipstation.com\/en-gb\/beyond-borders-algorithms-unlocking-ecommerces-next-growth-frontier\/","title":{"rendered":"Beyond Borders &amp; Algorithms: Unlocking Ecommerce\u2019s Next Growth Frontier"},"content":{"rendered":"<section class=\"block block-feature-text padding-top--lg padding-bottom--xl US \"><div class=\"content--lg\">\n<div id=\"feature-text-block-block_ac2c8e8fa00b838d4ab85ca17b4c5aef\" class=\"feature-text-block pb-6\">\n\t<div class=\"container\">\n\t\t<div class=\"content content-align-center\">\n\t\t\t\t\t<p class=\"eyebrow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-72035\" role=\"img\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/Logo_ShipStationAPI_DarkGreen_RGB-01.svg\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"\">Beyond Borders &#038; Algorithms: Unlocking Ecommerce\u2019s Next Growth Frontier<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t<\/div>\n<\/div>\n<\/div><\/section>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-at-1.07.46-PM-1024x577.png\" alt=\"\" class=\"wp-image-72138\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-at-1.07.46-PM-1024x577.png 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-at-1.07.46-PM-768x432.png 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-at-1.07.46-PM.png 1332w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"block block-feature-text US \"><div class=\"content--full\">\n<div id=\"feature-text-block-block_f815c320400d983399f115862f4c845e\" class=\"feature-text-block pb-6\">\n\t<div class=\"container\">\n\t\t<div class=\"content content-align-left\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"\">ABOUT<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"text-lg max-w-[68rem]\"><p>Join Rick Watson of RMW Commerce, UPS\u2019 Digital Access Program Director, Jamie Tharp, and Sunny Road Co-Founder Chelsea Jones as they unveil the <strong>critical insights<\/strong> from our comprehensive 2025 Ecommerce Benchmark Report.<\/p>\n<p>&nbsp;<\/p>\n<p>This data-driven session delivers <strong>actionable strategies<\/strong> from industry leaders who are successfully navigating today\u2019s ecommerce landscape. Whether you\u2019re adapting to shifting consumer behaviors, optimizing your marketplace presence, or leveraging AI for competitive advantage, you\u2019ll walk away with practical solutions to implement immediately.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t<div class=\"acf-innerblocks-container\">\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\t<\/div>\n<\/div>\n<\/div><\/section><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p><script type=\"text\/javascript\">\nconst e=\"7dd71946-c315-4e5e-b451-c83d47d7eeb2\",u=new URLSearchParams(window.location.search),i=document.createElement('iframe');u.set(\"registrationOnly\", \"true\");\n  i.className=\"sequel-iframe\",i.title=\"Sequel event\",i.width=\"100%\",i.height=\"90vh\",i.src=\"https:\/\/embed.sequel.io\/event\/\"+e+(u.toString()? '?'+u.toString():''),i.frameBorder=\"0\",i.allow=\"camera *; microphone *; autoplay; display-capture *; picture-in-picture\",i.allowFullscreen=!0,i.style.cssText=\"height: 90vh; border-radius: 12px; border: 1px solid #dbdfec; box-shadow: 3px 3px 10px 0 rgb(20 20 43 \/ 4%); width:100%;\",document.currentScript.parentNode.insertBefore(i,document.currentScript);\n<\/script><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><section class=\"block block-cards US \"><div class=\"content--full\">\n\n<div id=\"block-cards-block_4124014467dd7aca115254c3c966c1ac\" class=\"block-cards\">\n\t<div class=\"container pb-8\">\n\t\t<div class=\"acf-innerblocks-container\">\n<section class=\"block block-feature-text padding-bottom--md US \"><div class=\"content--full\">\n<div id=\"feature-text-block-block_0a01ef0bde0c7b914f8202a0a1a5444b\" class=\"feature-text-block pb-6\">\n\t<div class=\"container\">\n\t\t<div class=\"content content-align-left\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"\">Key Takeaways<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t<\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n\t\t\n\t\t\n\t\t\t\t\t<div class=\"cards  columns-1 layout-grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card card-icon card-shadow bg-white items-center text-center \">\n\t\t\t\t\t\t\t\n<img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/07\/Brand-Icons-9-1.svg\"  sizes=\"auto, (max-width: 56px) 100vw, 56px\" loading=\"lazy\"   class=\"icon\" alt=\"\" width=\"56\" height=\"57\">\n<div class=\"card-content h-full\">\n    <div class=\"card-text\">\n                    <h5>Ecommerce Evolution<\/h5>\n                             <p>How consumers are reshaping their shopping behavior and how merchants are pivoting their strategies for 2025<\/p>\n            <\/div>\n\n    <\/div>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card card-icon card-shadow bg-white items-center text-center \">\n\t\t\t\t\t\t\t\n<img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/07\/Brand-Icons-8-1.svg\"  sizes=\"auto, (max-width: 56px) 100vw, 56px\" loading=\"lazy\"   class=\"icon\" alt=\"\" width=\"56\" height=\"57\">\n<div class=\"card-content h-full\">\n    <div class=\"card-text\">\n                    <h5>Marketplace Strategy<\/h5>\n                             <p>Tactics to leverage marketplaces for rapid growth and expansion<\/p>\n            <\/div>\n\n    <\/div>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card card-icon card-shadow bg-white items-center text-center \">\n\t\t\t\t\t\t\t\n<img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/07\/Brand-Icons-7-1.svg\"  sizes=\"auto, (max-width: 56px) 100vw, 56px\" loading=\"lazy\"   class=\"icon\" alt=\"\" width=\"56\" height=\"57\">\n<div class=\"card-content h-full\">\n    <div class=\"card-text\">\n                    <h5>AI Advantage<\/h5>\n                             <p>The proven connection between technology adoption and online sales growth<\/p>\n            <\/div>\n\n    <\/div>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card card-icon card-shadow bg-white items-center text-center \">\n\t\t\t\t\t\t\t\n<img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/08\/Brand-Icons-8-1.svg\"  sizes=\"auto, (max-width: 64px) 100vw, 64px\" loading=\"lazy\"   class=\"icon\" alt=\"\" width=\"64\" height=\"64\">\n<div class=\"card-content h-full\">\n    <div class=\"card-text\">\n                    <h5>Returns Management and Reverse Logistics<\/h5>\n                             <p>Practical strategies for turning returns from a cost center into a customer loyalty driver.<\/p>\n            <\/div>\n\n    <\/div>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div><\/section><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"block block-feature-text US \"><div class=\"content--full\">\n<div id=\"feature-text-block-block_4d204f485896a35919dc8b46b57a69a1\" class=\"feature-text-block pb-6\">\n\t<div class=\"container\">\n\t\t<div class=\"content content-align-left\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"\">SPEAKERS<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t<div class=\"acf-innerblocks-container\">\n<section class=\"block block-text-image padding-top--md padding-bottom--md US \"><div class=\"content--full\">\n\n<div class=\"text-image-block\">\n\t<div class=\"container\">\n\t\t<div class=\"columns flex-col\">\n\t\t\t<div class=\"column-content col-span-6 order-2\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n<section class=\"block block-feature-text US \"><div class=\"content--full\">\n<div id=\"feature-text-block-block_b3eead49cfe0608b23fa9157daf88f49\" class=\"feature-text-block pb-6\">\n\t<div class=\"container\">\n\t\t<div class=\"content content-align-left\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"\">Rick Watson<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"text-lg max-w-[68rem]\"><p>CEO and Founder, RMW Commerce<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t<\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n\t\t\t<\/div>\t\n\t\t\t<div class=\"column-media col-span-6 order-1\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/rickwatson.jpeg\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/rickwatson.jpeg 800w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/rickwatson-768x768.jpeg 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/rickwatson-150x150.jpeg 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" loading=\"lazy\"   class=\"\" alt=\"\" width=\"800\" height=\"800\">\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\n\t<\/div>\n<\/div><\/div><\/section>\n\n<section class=\"block block-text-image padding-top--md padding-bottom--md US \"><div class=\"content--full\">\n\n<div class=\"text-image-block\">\n\t<div class=\"container\">\n\t\t<div class=\"columns flex-col\">\n\t\t\t<div class=\"column-content col-span-6 order-2\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n<section class=\"block block-feature-text US \"><div class=\"content--full\">\n<div id=\"feature-text-block-block_d8c7425c4881e1dd0e572ab762830a29\" class=\"feature-text-block pb-6\">\n\t<div class=\"container\">\n\t\t<div class=\"content content-align-left\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"\">Jamie Tharp<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"text-lg max-w-[68rem]\"><p>Director of Marketing, UPS<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t<\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n\t\t\t<\/div>\t\n\t\t\t<div class=\"column-media col-span-6 order-1\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/jamietharp.jpeg\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/jamietharp.jpeg 800w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/jamietharp-768x768.jpeg 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/jamietharp-150x150.jpeg 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" loading=\"lazy\"   class=\"\" alt=\"\" width=\"800\" height=\"800\">\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\n\t<\/div>\n<\/div><\/div><\/section>\n\n<section class=\"block block-text-image padding-top--md padding-bottom--lg US \"><div class=\"content--full\">\n\n<div class=\"text-image-block\">\n\t<div class=\"container\">\n\t\t<div class=\"columns flex-col\">\n\t\t\t<div class=\"column-content col-span-6 order-2\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n<section class=\"block block-feature-text US \"><div class=\"content--full\">\n<div id=\"feature-text-block-block_a4cd271504c6855bcc16cbe88b7a90db\" class=\"feature-text-block pb-6\">\n\t<div class=\"container\">\n\t\t<div class=\"content content-align-left\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"\">Chelsea Jones<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"text-lg max-w-[68rem]\"><p>Co-Founder, Sunny Road<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t<\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n\t\t\t<\/div>\t\n\t\t\t<div class=\"column-media col-span-6 order-1\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/chelseajones.jpeg\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/chelseajones.jpeg 721w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/12\/chelseajones-150x150.jpeg 150w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" loading=\"lazy\"   class=\"\" alt=\"\" width=\"721\" height=\"721\">\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\n\t<\/div>\n<\/div><\/div><\/section>\n<\/div>\n\t<\/div>\n<\/div>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":100,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"","_ss_page_background":"","footnotes":""},"class_list":["post-72040","page","type-page","status-publish","hentry"],"acf":{"shipstation_product_type":["shipstation"],"shipstation_features":[],"shipstation_company_size":false,"shipstation_industry":false,"shipstation_funnel_stage":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond Borders &amp; Algorithms: Unlocking Ecommerce\u2019s Next Growth Frontier - ShipStation<\/title>\n<meta name=\"description\" content=\"Powerful shipping, 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