{"id":82932,"date":"2026-04-17T05:47:30","date_gmt":"2026-04-17T10:47:30","guid":{"rendered":"https:\/\/www.shipstation.com\/?page_id=82932"},"modified":"2026-04-27T17:00:34","modified_gmt":"2026-04-27T22:00:34","slug":"every-door-direct-mail-eddm","status":"publish","type":"page","link":"https:\/\/www.shipstation.com\/en-gb\/fulfillment\/shipping\/every-door-direct-mail-eddm\/","title":{"rendered":"Every Door Direct Mail Shipping &#038; Mailing Tool"},"content":{"rendered":"\n<section class=\"wp-block-shipstation-hero block not-prose padding-top--lg padding-bottom--sm\">\n    <div class=\"\">\n        <div class=\"container\">\n            <div class=\"hero items-start\">\n                <div class=\"hero-content \">\n                                                                    <h1>USPS Every Door Direct Mail\u00ae Made Easier With ShipStation Follow-Through<\/h1>\n                                                    <div class=\"lead\"><p>USPS Every Door Direct Mail\u00ae (EDDM\u00ae) is a powerful way to reach local customers without a mailing list. It helps businesses generate awareness and drive demand quickly within specific neighborhoods. But when that demand turns into real orders, fulfillment becomes the next challenge. That\u2019s where ShipStation comes in. Compare carrier options, print USPS\u00ae labels, batch your daily shipments, and keep tracking on-brand\u2014all from a single dashboard.<\/p><\/div>\n                                                                                    <div class=\"btn-group\">\n                                                                                    <a href=\"\/start-a-free-trial\/\" class=\"btn btn--primary\" target=\"_self\">\n                                    Start a Free Trial                                <\/a>\n                                                                            \n                                                                                    <a href=\"\/contact-us\/\" class=\"btn outline btn--secondary\" target=\"_self\">\n                                    Request a Demo                                <\/a>\n                                                                        <\/div>\n                                            <\/div>\n            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width=\"94\" \n                                                 height=\"94\" \n                                                 loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                                                                <li>\n                                            <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/Salesforce-icon-card.svg\" \n                                                 alt=\"Salesforce logo\" \n                                                 width=\"94\" \n                                                 height=\"94\" \n                                                 loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                                                                <li>\n              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                   loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                                                                <li>\n                                            <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/Woo-commerce-icon-card.svg\" \n                                                 alt=\"Woo Commerce logo\" \n                                                 width=\"94\" \n                                                 height=\"94\" \n                                                 loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                                                                <li>\n                                            <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/Tiktok-icon-card.svg\" \n                                                 alt=\"TikTok logo\" \n                                                 width=\"94\" \n                                                 height=\"94\" \n                                                 loading=\"lazy\" \/>\n                                        <\/li>\n                                                                                                <\/ul>\n                                            <\/div>\n                <\/div>\n            <\/div> <!-- Close logo-marquee -->\n            <\/div> <!-- Close container -->\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<style>\n.wp-block-shipstation-logo-marquee .container .logo-marquee .fade-edges .slider>ul>li img {<br \/>\n    min-height: 120px;<br \/>\n}<br \/>\n<\/style>\n\n\n<section class=\"wp-block-shipstation-cards-v2 block not-prose\" id=\"block-cards-6a0f43c7418ae\">\n            <div class=\"bg-grey-lightest background--full content-theme--light  \">\n        <div class=\"container\">\n                        <div class=\"content content-align-center items-center\">\n                                \n                                    <h2>Turn local mail drops into fast, trackable fulfillment<\/h2>\n                                \n                                    <div class=\"lead\"><p>From campaign launch to post-delivery experience, ShipStation helps you stay organized before, during, and after your EDDM drop. Reach neighborhoods with EDDM, then optimize your shipping when customers respond. Centralize orders, automate repeat tasks, and control costs with tools built for high-volume fulfillment.<\/p><\/div>\n                                \n                                \n                            <\/div>\n                        \n                                                <!-- Grid Mode -->\n                    <div class=\"cards icon-top columns-3 layout-grid\">\n                                                                                <div class=\"card card-icon card-solid card--centered card--text-centered bg-white\">\n                                \n        <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/icon-61e77e785e75.png\" alt=\"\" class=\"icon\" loading=\"eager\" \/>\n    \n\n\n\n\n\n<div class=\"card-content h-full\">\n        <div class=\"card-text\">\n                    <!-- Standard heading\/eyebrow for all other card types -->\n            \n                                                <h3 class=\"h5\">Spend less time on shipping admin<\/h3>\n                                            \n                    <div class=\"body\"><p>EDDM is simple\u2014but the follow-up work can pile up. ShipStation pulls orders from your online store and marketplaces into one place, so you\u2019re not copying and pasting addresses all day. Create labels in batches, save presets for common shipments, and keep your team moving even when volume spikes after a campaign hits.<\/p><\/div>\n            <\/div>\n\n    <\/div>\n                            <\/div>\n                                                                                                            <div class=\"card card-icon card-solid card--centered card--text-centered bg-white\">\n                                \n        <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2026\/02\/icon-d9402d6af0a5.png.webp\" alt=\"\" class=\"icon\" loading=\"eager\" \/>\n    \n\n\n\n\n\n<div class=\"card-content h-full\">\n        <div class=\"card-text\">\n                    <!-- Standard heading\/eyebrow for all other card types -->\n            \n                                                <h3 class=\"h5\">Control costs across carriers and service levels<\/h3>\n                                            \n                    <div class=\"body\"><p>A successful local campaign can create a wide range of shipping needs: letters, lightweight packages, rush deliveries, and heavier boxes. ShipStation lets you compare USPS, UPS\u00ae, FedEx\u00ae, and DHL Express in one view, so you can choose the most cost-effective option for each order. You can also estimate shipping costs ahead of time to stay aligned with your campaign budget.<\/p><\/div>\n            <\/div>\n\n    <\/div>\n                            <\/div>\n                                                                                                            <div class=\"card card-icon card-solid card--centered card--text-centered bg-white\">\n                                \n        <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/icon-d16be3878447.png\" alt=\"\" class=\"icon\" loading=\"eager\" \/>\n    \n\n\n\n\n\n<div class=\"card-content h-full\">\n        <div class=\"card-text\">\n                    <!-- Standard heading\/eyebrow for all other card types -->\n            \n                                                <h3 class=\"h5\">Keep your brand in front of customers<\/h3>\n                                            \n                    <div class=\"body\"><p>Direct mail gets attention\u2014your post-purchase experience should too. With ShipStation, you can deliver branded tracking pages and notifications that keep customers informed. That means fewer \u201cWhere\u2019s my order?\u201d emails and a smoother transition from mailbox to doorstep.<\/p><\/div>\n            <\/div>\n\n    <\/div>\n                            <\/div>\n                                                                        <\/div>\n                            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"block block-zig-zag wp-block-shipstation-zig-zag block not-prose\">\n    <div class=\"bg-grey-lightest background--full content-theme--light content--lg \">\n        <div class=\"zig-zag-block\">\n            <div class=\"container\">\n                    <div class=\"content content-align-center items-center content-width-md\">\n                                        \n                                            <h2>Plan the drop, then automate the shipping that follows<\/h2>\n                                        \n                                            <div class=\"lead\">EDDM gets your message into a route. ShipStation helps you handle the operational side that comes next: importing addresses, printing postage, organizing work, and scaling fulfillment with automation rules and batch tools.<\/div>\n                                        \n                                        \n                                    <\/div>\n                <div class=\"columns flex-col-reverse items-center zig-zag-row\" data-row=\"1\">\n            \n            <!-- Text Column -->\n            <div class=\"column-content w-full md:col-span-6 md:order-1 content-align-left mobile-align-left\">\n                                \n                                    <h3>What is Every Door Direct Mail EDDM?<\/h3>\n                                \n                                    <div class=\"lead max-w-[54rem]\">\n                        <p>Every Door Direct Mail (EDDM) is a USPS program that allows businesses to send mailpieces to every address along selected carrier routes\u2014without needing a mailing list. It\u2019s commonly used for local promotions, grand openings, and service-based marketing.<\/p><p>While ShipStation doesn\u2019t generate EDDM postage or facing slips, it supports the critical next step: fulfilling orders and shipments after your campaign generates responses.<\/p>                    <\/div>\n                                \n                                \n                            <\/div>\n\n            <!-- Media Column -->\n            <div class=\"column-media w-full md:col-span-6 md:order-2\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/what-is-every-door-direct-mail-eddm-260417-0518.webp\" alt=\"\" class=\"rounded-xl\" \/>\n                            <\/div>\n\n        <\/div>\n            <div class=\"columns flex-col-reverse items-center zig-zag-row\" data-row=\"2\">\n            \n            <!-- Text Column -->\n            <div class=\"column-content w-full md:col-span-6 md:order-2 content-align-left mobile-align-left\">\n                                \n                                    <h3>How USPS Every Door Direct Mail works<\/h3>\n                                \n                                    <div class=\"lead max-w-[54rem]\">\n                        <p>With EDDM, you select a delivery route, prepare an approved mailpiece, and drop it off at a designated post office. The process is route-based rather than recipient-based, making it ideal for broad local outreach.<\/p><p>When responses start coming in, your logistics need to keep up. You may need to organize follow-ups like \u201cRoute A coupon redemptions\u201d or \u201cZIP code first-time buyers.\u201d In ShipStation, tags, filters, and batch processing help you manage these workflows efficiently and consistently.<\/p>                    <\/div>\n                                \n                                \n                            <\/div>\n\n            <!-- Media Column -->\n            <div class=\"column-media w-full md:col-span-6 md:order-1\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/how-usps-every-door-direct-mail-works-260417-0518.webp\" alt=\"\" class=\"rounded-xl\" \/>\n                            <\/div>\n\n        <\/div>\n            <div class=\"columns flex-col-reverse items-center zig-zag-row\" data-row=\"3\">\n            \n            <!-- Text Column -->\n            <div class=\"column-content w-full md:col-span-6 md:order-1 content-align-left mobile-align-left\">\n                                \n                                    <h3>EDDM postage rates and pricing explained<\/h3>\n                                \n                                    <div class=\"lead max-w-[54rem]\">\n                        <p>EDDM costs depend on route size, format, and other USPS rules, so you&#8217;ll want to compare mailing costs and delivery coverage for EDDM before you print. For the shipments that come after, ShipStation helps you estimate cost in real time by comparing available services and package details. You can test options, reduce waste, and choose a service level that fits your budget. That makes it easier to calculate EDDM postage and mailing costs alongside your full campaign ROI.<\/p>                    <\/div>\n                                \n                                \n                            <\/div>\n\n            <!-- Media Column -->\n            <div class=\"column-media w-full md:col-span-6 md:order-2\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/eddm-postage-rates-and-pricing-explained-260417-0518.webp\" alt=\"\" class=\"rounded-xl\" \/>\n                            <\/div>\n\n        <\/div>\n            <div class=\"columns flex-col-reverse items-center zig-zag-row\" data-row=\"4\">\n            \n            <!-- Text Column -->\n            <div class=\"column-content w-full md:col-span-6 md:order-2 content-align-left mobile-align-left\">\n                                \n                                    <h3>Bulk mailing logistics for direct mail marketing<\/h3>\n                                \n                                    <div class=\"lead max-w-[54rem]\">\n                        <p>Direct mail creates physical work. Printing, sorting, staging, and getting items out the door can drain a small team. ShipStation is built for high-volume operations, so you can print postage and prepare EDDM mailpieces efficiently for follow-up sends like welcome kits, replacements, and promo bundles. Use batches to process groups at once. Use automation rules to apply carrier, service, and package presets. Learn more on <a href=\"\/features\/\">ShipStation features<\/a> and <a href=\"\/partners\/?country=all&amp;category\">ShipStation integrations<\/a>.<\/p>                    <\/div>\n                                \n                                \n                            <\/div>\n\n            <!-- Media Column -->\n            <div class=\"column-media w-full md:col-span-6 md:order-1\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/04\/bulk-mailing-logistics-for-direct-mail-marketing-260417-0518.webp\" alt=\"\" class=\"rounded-xl\" \/>\n                            <\/div>\n\n        <\/div>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-shipstation-faqs block not-prose padding-top--md padding-bottom--md\">\n    <div class=\"background--full content--md\">\n        <div class=\"accordion-block\">\n            <div class=\"container\">\n                    <div class=\"content content-align-center items-center content-width-md\">\n                                        \n                                            <h2>Every Door Direct Mail and ShipStation FAQs<\/h2>\n                                        \n                                        \n                                        \n                                    <\/div>\n                        <div class=\"accordions\">\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>How to create an EDDM direct mail campaign<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">Start with a clear offer and a defined service area. Select your routes, design your mailpiece, and plan your timing carefully. Then plan fulfillment too, so you&#8217;re ready when orders hit. ShipStation helps by centralizing incoming orders and speeding up label creation when responses arrive.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>EDDM postcards and mailpiece requirements<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">USPS has specific guidelines for EDDM mailpieces, including size, thickness, and bundling requirements. You\u2019ll also need to prepare bundles for designated carrier routes. For any follow-up shipments, ShipStation helps you standardize package presets and print labels fast for consistent output.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>Choosing neighborhoods for EDDM campaigns<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">Pick neighborhoods based on distance, buying intent, and your ability to serve them well. Compare route coverage with your budget and staffing plan. Then map your fulfillment plan to those areas using ShipStation tags and filters. That keeps reporting clean later.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>Managing direct mail campaigns with shipping software<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">While EDDM campaigns are managed through USPS tools, fulfillment can be handled in ShipStation. Import orders from Shopify, WooCommerce, Amazon, and more. Track shipments in one place and use reporting to identify which campaigns drive the most revenue and repeat orders.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>Automate Every Door Direct Mail workflows with ShipStation<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">Set automation rules that trigger when an order matches your campaign tag, SKU, or service area. Auto-assign a carrier service, package type, and insurance settings if needed. Then batch print to clear daily waves. Your team clicks less and ships more.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"accordion\">\n                            <div class=\"question\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\">\n                                <h5>Can ShipStation help if I don&#039;t have a mailing list yet?<\/h5>\n                                <div class=\"icon\">\n                                    <svg class=\"span-2\" width=\"16\" height=\"17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M19.5 8.25l-7.5 7.5-7.5-7.5\" \/>\n                                    <\/svg>\n                                <\/div>\n                            <\/div>\n                            <div class=\"body-content\">\n                                <div class=\"prose\">Yes. EDDM can help you reach homes without a list, and ShipStation helps once people respond. As leads turn into customers, you can import addresses, create shipments, and keep everything organized by campaign. That&#8217;s how you move from awareness to repeatable revenue without adding busywork.<\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Manage EDDM campaigns easily with bulk postage, automation, and USPS integrations. Streamline direct mail fulfillment with ShipStation.<\/p>\n","protected":false},"author":134,"featured_media":82902,"parent":74029,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Manage EDDM campaigns easily with bulk postage, automation, and USPS integrations. 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