{"id":62111,"date":"2024-10-15T07:29:18","date_gmt":"2024-10-15T12:29:18","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=62111"},"modified":"2026-06-22T16:19:30","modified_gmt":"2026-06-22T21:19:30","slug":"shipstation-has-a-new-look","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/en-gb\/blog\/shipstation-has-a-new-look\/","title":{"rendered":"ShipStation has a new look"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At ShipStation, we aim to help you improve operations, navigate fulfillment, and foster business growth at every step. Since 2010 this idea has guided every shipping feature we create and each integration we build. It\u2019s why over 180,000 businesses use ShipStation to streamline fulfillment, scale their operations, and cut delivery costs for every order they send. With this in mind, we\u2019ve given ShipStation a new look to reflect our commitment to solving the complexities of ecommerce logistics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-new-with-shipstation\">What\u2019s new with ShipStation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To highlight our place as industry leaders we refreshed our messaging and branding while maintaining our core functionality.<\/strong> You may have already noticed that we\u2019ve made some changes to the ShipStation logo and brand colors in the navigation menu on the ShipStation app.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve also updated our <a href=\"https:\/\/www.shipstation.com\/\">website<\/a> to have a new look and feel. But it&#8217;s still a place where you can learn about new and time-tested features, like <a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/25902328295323-Inventory-Sync\">Inventory Sync<\/a> and <a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/4415714484123-Rate-Shopper-Automate-Selecting-the-Lowest-Rate\">Automated Rate Shopper<\/a>. You can still review new customer success stories that show how our solutions meet your shipping needs as your business grows.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.kb-image62111_16c402-00 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image62111_16c402-00 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-BlogLaunch-Logo-2-1024x427.png\" alt=\"\" class=\"kb-img wp-image-62115\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-BlogLaunch-Logo-2-1024x427.png 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-BlogLaunch-Logo-2-768x320.png 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-BlogLaunch-Logo-2-1536x641.png 1536w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-BlogLaunch-Logo-2.png 1601w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-norman-love-confections-and-shipstation-7-years-of-growth\"><strong>Norman Love Confections and ShipStation: 7 years of growth<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While we&#8217;ve updated our look, our commitment to our users has remained the same. We want to highlight how our consistent approach to fulfillment helps companies of all sizes drive huge results. Our seven-year partnership with <a href=\"https:\/\/www.shipstation.com\/stories\/norman-love-confections\/\" type=\"link\" id=\"https:\/\/www.shipstation.com\/stories\/norman-love-confections\/\" target=\"_blank\" rel=\"noreferrer noopener\">Norman Love Confections<\/a>, a luxury artisan chocolate brand based in Fort Myers, Florida, is a prime example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because of their rapid growth across five annual peak seasons, Norman Love Confections needed a solution to streamline and scale their fulfillment processes. After finding ShipStation in 2017, they grew their shipment volume by 15x\u2014from fewer than 5,000 shipments a year to over 76,000.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"320\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/05\/ebook-norman-love.webp\" alt=\"norman love shipstation\" class=\"wp-image-87905\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/05\/ebook-norman-love.webp 800w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/05\/ebook-norman-love-768x307.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-\">Norman Love Confections used ShipStation to scale their fulfillment every step of the way. What started as a manual, carrier-by-carrier operation with no centralized view became a high-volume fulfillment engine capable of processing more than 10,000 orders in a single day. ShipStation&#8217;s Automation Rules and batch printing helped Norman Love Confections eliminate manual configuration for every shipment and save over 100 hours of labor during a single six-week peak. We&#8217;re proud of their growth and want to help other businesses turn their old yearly order numbers into their daily shipment numbers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shipstation-supports-your-business\">ShipStation supports your business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At ShipStation, we open doors for companies like Norman Love Confections that are looking to grow without sacrificing their vision and overspending on technology partners. We refreshed our brand as a way to turn more businesses into success stories. With ShipStation, no business needs to restrict their growth because a customer feels out of reach or because fulfillment is too complex.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We <a href=\"https:\/\/www.shipstation.com\/partners\/\">integrate<\/a> with over 180 of the carriers, selling channels, ERPs, and other platforms that are crucial for users\u2019 success. Our automated fulfillment features and efficiency tools adapt to every team&#8217;s unique needs. With over 180,000 users, there\u2019s over 180,000 ways to use ShipStation.&nbsp;However, we want the outcome of using ShipStation to always be the same: <strong>A fulfillment workflow that saves you money, enables growth, and increases efficiency, regardless of your shipping needs.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Same platform. New look. Ready when you are.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ShipStation has a new look\u2014but the same commitment to helping your business grow. Join 180,000+ businesses that use ShipStation to streamline fulfillment, cut shipping costs, and scale without the chaos. <a href=\"https:\/\/www.shipstation.com\/start-a-free-trial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start your free trial today.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ShipStation has a new look\u2014and a renewed commitment to helping businesses like Norman Love Confections scale fulfillment without limits.<\/p>\n","protected":false},"author":161,"featured_media":62116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"ShipStation has a new look and new features like Inventory Sync and Automated Rate Shopper. 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