Most merchants assume they have a solid handle on their growth. But if you’re only looking at domestic performance, you’re missing a significant piece of the picture. International consumers represent a real\u2014and often untapped\u2014opportunity. They tend to spend more and return less than their domestic counterparts. The question is: do you have the right strategy in place to reach them?<\/p>\n\n\n\n
In a recent webinar, ShipStation’s Rob Zaleski sat down with James Marley, VP of Cross-Border at Swap Commerce<\/a>, to unpack what a modern international shipping<\/a> strategy actually looks like. Below are the key takeaways every merchant should have on their radar.<\/p>\n\n\n\n