{"id":94932,"date":"2026-06-22T11:44:14","date_gmt":"2026-06-22T16:44:14","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=94932"},"modified":"2026-06-22T11:44:14","modified_gmt":"2026-06-22T16:44:14","slug":"returns-management-is-a-growth-tool","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/en-gb\/blog\/returns-management-is-a-growth-tool\/","title":{"rendered":"Returns Management Is a Growth Tool. Most Ecommerce Brands Haven\u2019t Figured That Out Yet."},"content":{"rendered":"\n

Most ecommerce sellers treat returns as something to manage when they happen\u2014not something to design in advance. But sellers who stayed small rarely use ecommerce returns management<\/a>. Sellers who grew? Nearly twice as likely to have it in place.<\/p>\n\n\n\n

Here\u2019s what the data shows\u2014and what it means for your business. <\/p>\n\n\n\n

The moment you win or lose a customer<\/h2>\n\n\n\n

Early in a customer relationship, every interaction is a test. A clunky, slow return experience doesn’t just close the door on that order. It closes the door on that customer.<\/p>\n\n\n\n

A fast, frictionless return tells a different story. It proves your brand is reliable even when things go wrong. That\u2019s the experience customers talk about\u2014and come back for.<\/p>\n\n\n\n

Guardian Sports<\/a> experienced this firsthand. After building a proper ecommerce returns management process, they cut returns processing time in half and converted refunds into exchanges. Customer retention climbed between 30% and 45%. That’s not a minor operational tweak. That’s a growth lever built into the post-purchase experience.<\/p>\n\n\n\n

“The returns portal has been phenomenal for us. It’s super easy for our customers to log in, track their order, go ahead and start a return process. And the exchange process has been phenomenal as well\u2014that way we’re not losing money on a return, but we can actually get the customer exactly what they want.”<\/p>Jake Hanson, Chief Operating Officer, Guardian Sports<\/cite><\/blockquote><\/figure>\n\n\n\n

The return isn’t the end of the sale. How you handle it is.<\/p>\n\n\n\n

What the data says about returns and growth<\/h2>\n\n\n\n

According to ShipStation customer data, the adoption gap is striking. Only 1.5% of small ecommerce sellers use returns processing. Among large sellers, it’s 21.8%\u2014a 14x difference. Of every feature measured, ecommerce returns management shows the widest gap between small and large sellers. Larger than automation. Larger than multi-carrier shipping.<\/p>\n\n\n\n

The growth breakdown tells the same story. <\/p>\n\n\n\n

Among sellers who started small and grew to higher tiers, 61% had used returns management along the way. Sellers who remained on starter plans and didn\u2019t grow, only 32% had. Returns usage tracks with growth\u2014not just scale. The sellers building returns processes early aren’t large companies with big budgets. They’re small sellers who grew into large ones\u2014because they decided not to wait.<\/p>\n\n\n\n

Manual returns don\u2019t scale slowly\u2014they break suddenly<\/h2>\n\n\n\n

Most sellers assume they’ll set up a proper returns process once they need it. The problem: manual returns don\u2019t send warning signals. You’ll process returns manually for months without a problem, and then one volume spike turns it into a crisis. <\/p>\n\n\n\n

By the time you feel it, you\u2019ve already lost customers. The cost of building a returns system late isn’t just operational. It’s the repeat purchases that didn’t happen. The customer who had one frustrating experience and never came back. Those losses don’t show up on an invoice. They show up in your growth curve.<\/p>\n\n\n\n

The same pattern shows up across ecommerce operation decisions<\/a>. The sellers who scaled fastest built infrastructure before volume forced them to\u2014and the volume followed. Ecommerce returns management works the same way. Build the system before you feel the pressure, so the pressure is much easier to handle.<\/p>\n\n\n\n

What a strong returns process actually earns you<\/h2>\n\n\n\n

Done right, a returns process has four things most sellers don\u2019t expect. <\/p>\n\n\n\n

    \n
  1. Speed<\/strong><\/li>\n<\/ol>\n\n\n\n

    A clear ecommerce returns management process means customers get faster resolution and your team spends less time processing returns. Speed builds trust. Customers remember how easy it was\u2014not that the return happened.<\/p>\n\n\n\n

      \n
    1. Revenue you keep<\/strong><\/li>\n<\/ol>\n\n\n\n

      When returns are easy, customers choose exchanges over refunds more often. That’s money that stays in the business instead of going out as a refund. Customers who can return easily tend to buy again. That shows up in your repeat purchase rate.<\/p>\n\n\n\n

        \n
      1. Data you can actually use<\/strong><\/li>\n<\/ol>\n\n\n\n

        A well-run returns process tells you what\u2019s coming back, why it\u2019s coming back, and which products carry return rates worth a closer look. That information makes your buying decisions, product descriptions, and customer communication better over time. <\/p>\n\n\n\n

          \n
        1. Breathing room<\/strong><\/li>\n<\/ol>\n\n\n\n

          Your team isn\u2019t firefighting. You\u2019re not making manual calls on every incoming return. The process runs, and you focus on growing instead of managing the backlog. <\/p>\n\n\n\n

          The sellers who grow fastest don’t treat returns as an afterthought. They treat them as an opportunity\u2014and they build for it early.<\/p>\n\n\n\n

          \n\n\n\n

          Ready to grow? Build your returns process today with ShipStation<\/a>.<\/p>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          The sellers who grow fastest treat ecommerce returns management as a growth tool\u2014and the data backs them up.<\/p>\n","protected":false},"author":201,"featured_media":94937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Most sellers treat returns as a chore. The data shows ecommerce returns management is one of the strongest drivers of growth. Here\u2019s why.","footnotes":""},"categories":[13116],"tags":[13107,13125,13129],"class_list":["post-94932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-growth","tag-business-scaling","tag-customer-experience","tag-returns-management"],"acf":{"shipstation_product_type":["shipstation"],"shipstation_features":"","shipstation_company_size":"","shipstation_industry":"","shipstation_funnel_stage":""},"yoast_head":"\nEcommerce Returns Management Is a Growth Tool<\/title>\n<meta name=\"description\" content=\"Most sellers treat returns as a chore. The data shows ecommerce returns management is one of the strongest drivers of growth. Here\u2019s why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Returns Management Is a Growth Tool. Most Ecommerce Brands Haven\u2019t Figured That Out Yet.\" \/>\n<meta property=\"og:description\" content=\"Most sellers treat returns as a chore. The data shows ecommerce returns management is one of the strongest drivers of growth. Here\u2019s why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipStation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShipStation\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T16:44:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/06\/Hero-Dark-Green-Icons-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Alexandra Passmore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shipstation\" \/>\n<meta name=\"twitter:site\" content=\"@shipstation\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Passmore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/\"},\"author\":{\"name\":\"Alexandra Passmore\",\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/#\\\/schema\\\/person\\\/d56edf481f7df2847cb71ddab51accc2\"},\"headline\":\"Returns Management Is a Growth Tool. Most Ecommerce Brands Haven\u2019t Figured That Out Yet.\",\"datePublished\":\"2026-06-22T16:44:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/\"},\"wordCount\":767,\"publisher\":{\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipstation.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Hero-Dark-Green-Icons-2.webp\",\"keywords\":[\"Business scaling\",\"Customer experience\",\"Returns management\"],\"articleSection\":[\"Ecommerce Growth\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/\",\"url\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/\",\"name\":\"Ecommerce Returns Management Is a Growth Tool\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipstation.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Hero-Dark-Green-Icons-2.webp\",\"datePublished\":\"2026-06-22T16:44:14+00:00\",\"description\":\"Most sellers treat returns as a chore. The data shows ecommerce returns management is one of the strongest drivers of growth. Here\u2019s why.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipstation.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Hero-Dark-Green-Icons-2.webp\",\"contentUrl\":\"https:\\\/\\\/www.shipstation.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Hero-Dark-Green-Icons-2.webp\",\"width\":800,\"height\":450,\"caption\":\"ecommerce returns management\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/blog\\\/returns-management-is-a-growth-tool\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shipstation.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Returns Management Is a Growth Tool. Most Ecommerce Brands Haven\u2019t Figured That Out Yet.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/#website\",\"url\":\"https:\\\/\\\/www.shipstation.com\\\/\",\"name\":\"ShipStation\",\"description\":\"The fulfillment engine behind hundreds of thousands of online sellers.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shipstation.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/#organization\",\"name\":\"ShipStation\",\"url\":\"https:\\\/\\\/www.shipstation.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.shipstation.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/ShipStation-Lockup-DarkGreen-RGB.svg\",\"contentUrl\":\"https:\\\/\\\/www.shipstation.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/ShipStation-Lockup-DarkGreen-RGB.svg\",\"width\":1550,\"height\":247,\"caption\":\"ShipStation\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ShipStation\\\/\",\"https:\\\/\\\/x.com\\\/shipstation\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/shipstation\",\"https:\\\/\\\/www.instagram.com\\\/shipstation\\\/\"],\"description\":\"The fulfillment engine behind hundreds of thousands of online sellers, ShipStation combines order management, rate shopping, inventory, and returns all in one platform, delivering 15x more labels per hour and up to 90% shipping discounts through 200+ carriers.\",\"telephone\":\"(512) 886-4006\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1001\",\"maxValue\":\"5000\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/#\\\/schema\\\/person\\\/d56edf481f7df2847cb71ddab51accc2\",\"name\":\"Alexandra Passmore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17854b7e99204b88411d7d09dbc10c9b3ebbefc71e215ef30b06263f36716559?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17854b7e99204b88411d7d09dbc10c9b3ebbefc71e215ef30b06263f36716559?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17854b7e99204b88411d7d09dbc10c9b3ebbefc71e215ef30b06263f36716559?s=96&d=mm&r=g\",\"caption\":\"Alexandra Passmore\"}},{\"@type\":\"SoftwareApplication\",\"@id\":\"https:\\\/\\\/www.shipstation.com\\\/en-gb\\\/#software-application\",\"name\":\"ShipStation\",\"url\":\"https:\\\/\\\/www.shipstation.com\\\/en-gb\\\/\",\"applicationCategory\":\"BusinessApplication\",\"operatingSystem\":\"Web Browser\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ecommerce Returns Management Is a Growth Tool","description":"Most sellers treat returns as a chore. The data shows ecommerce returns management is one of the strongest drivers of growth. Here\u2019s why.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/","og_locale":"en_GB","og_type":"article","og_title":"Returns Management Is a Growth Tool. Most Ecommerce Brands Haven\u2019t Figured That Out Yet.","og_description":"Most sellers treat returns as a chore. The data shows ecommerce returns management is one of the strongest drivers of growth. Here\u2019s why.","og_url":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/","og_site_name":"ShipStation","article_publisher":"https:\/\/www.facebook.com\/ShipStation\/","article_published_time":"2026-06-22T16:44:14+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/06\/Hero-Dark-Green-Icons-2.webp","type":"image\/webp"}],"author":"Alexandra Passmore","twitter_card":"summary_large_image","twitter_creator":"@shipstation","twitter_site":"@shipstation","twitter_misc":{"Written by":"Alexandra Passmore","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/#article","isPartOf":{"@id":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/"},"author":{"name":"Alexandra Passmore","@id":"https:\/\/www.shipstation.com\/#\/schema\/person\/d56edf481f7df2847cb71ddab51accc2"},"headline":"Returns Management Is a Growth Tool. Most Ecommerce Brands Haven\u2019t Figured That Out Yet.","datePublished":"2026-06-22T16:44:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/"},"wordCount":767,"publisher":{"@id":"https:\/\/www.shipstation.com\/#organization"},"image":{"@id":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/06\/Hero-Dark-Green-Icons-2.webp","keywords":["Business scaling","Customer experience","Returns management"],"articleSection":["Ecommerce Growth"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/","url":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/","name":"Ecommerce Returns Management Is a Growth Tool","isPartOf":{"@id":"https:\/\/www.shipstation.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/#primaryimage"},"image":{"@id":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/06\/Hero-Dark-Green-Icons-2.webp","datePublished":"2026-06-22T16:44:14+00:00","description":"Most sellers treat returns as a chore. The data shows ecommerce returns management is one of the strongest drivers of growth. Here\u2019s why.","breadcrumb":{"@id":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/#primaryimage","url":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/06\/Hero-Dark-Green-Icons-2.webp","contentUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/06\/Hero-Dark-Green-Icons-2.webp","width":800,"height":450,"caption":"ecommerce returns management"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipstation.com\/blog\/returns-management-is-a-growth-tool\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipstation.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Returns Management Is a Growth Tool. Most Ecommerce Brands Haven\u2019t Figured That Out Yet."}]},{"@type":"WebSite","@id":"https:\/\/www.shipstation.com\/#website","url":"https:\/\/www.shipstation.com\/","name":"ShipStation","description":"The fulfillment engine behind hundreds of thousands of online sellers.","publisher":{"@id":"https:\/\/www.shipstation.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipstation.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.shipstation.com\/#organization","name":"ShipStation","url":"https:\/\/www.shipstation.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg","contentUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg","width":1550,"height":247,"caption":"ShipStation"},"image":{"@id":"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ShipStation\/","https:\/\/x.com\/shipstation","https:\/\/www.linkedin.com\/company\/shipstation","https:\/\/www.instagram.com\/shipstation\/"],"description":"The fulfillment engine behind hundreds of thousands of online sellers, ShipStation combines order management, rate shopping, inventory, and returns all in one platform, delivering 15x more labels per hour and up to 90% shipping discounts through 200+ carriers.","telephone":"(512) 886-4006","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1001","maxValue":"5000"}},{"@type":"Person","@id":"https:\/\/www.shipstation.com\/#\/schema\/person\/d56edf481f7df2847cb71ddab51accc2","name":"Alexandra Passmore","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/17854b7e99204b88411d7d09dbc10c9b3ebbefc71e215ef30b06263f36716559?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/17854b7e99204b88411d7d09dbc10c9b3ebbefc71e215ef30b06263f36716559?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17854b7e99204b88411d7d09dbc10c9b3ebbefc71e215ef30b06263f36716559?s=96&d=mm&r=g","caption":"Alexandra Passmore"}},{"@type":"SoftwareApplication","@id":"https:\/\/www.shipstation.com\/en-gb\/#software-application","name":"ShipStation","url":"https:\/\/www.shipstation.com\/en-gb\/","applicationCategory":"BusinessApplication","operatingSystem":"Web Browser"}]}},"_links":{"self":[{"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/posts\/94932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/users\/201"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/comments?post=94932"}],"version-history":[{"count":1,"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/posts\/94932\/revisions"}],"predecessor-version":[{"id":94935,"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/posts\/94932\/revisions\/94935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/media\/94937"}],"wp:attachment":[{"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/media?parent=94932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/categories?post=94932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shipstation.com\/en-gb\/wp-json\/wp\/v2\/tags?post=94932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}