{"id":112274,"date":"2026-10-28T23:52:38","date_gmt":"2026-10-29T04:52:38","guid":{"rendered":"https:\/\/www.shipstation.com\/stories\/thieves-coffee\/"},"modified":"2026-10-30T14:30:32","modified_gmt":"2026-10-30T19:30:32","slug":"thieves-coffee","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/en-gb\/stories\/thieves-coffee\/","title":{"rendered":"Delivering the Perfect Blend: How Thieves Coffee Scaled from 600 to 5,000 Monthly Orders with ShipStation Automation"},"content":{"rendered":"\n


<\/strong>Founded in Melbourne in 2014, Thieves Coffee<\/a> was built on a simple mission: to share the joy of specialty Australian coffee with the world. Through carefully curated monthly subscription boxes\u2014each highlighting a different specialty Australian coffee roaster\u2014they empower customers to act as their own baristas and craft the perfect brew at home, while also providing a platform for local roasters to share their unique coffee blends with the world.  <\/p>\n\n\n\n

What started out as a simple operation\u2014a warehouse and some Excel spreadsheets, averaging 600 orders a month\u2014has rapidly grown to become the largest coffee subscription business in Australia, delivering over 5,000 subscription boxes to homes across the country.<\/p>\n\n\n\n

Grinding away: from manual spreadsheets to slick operations<\/strong><\/strong><\/h2>\n\n\n\n

But success didn\u2019t come overnight. The grind (no pun intended) came first. <\/p>\n\n\n\n\n

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We started with manual spreadsheets, and it was very time consuming. We had 5-6 staff who would spend an entire day once a month, picking and packing roughly 600 orders. It was unsustainable.<\/p>\n <\/div>\n \n

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Patrick Zhang \u2014 Director<\/div>\n
Thieves Coffee<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

That inefficiency soon crept into other areas of the business. The ability to only fulfill orders once a month meant one customer might be left waiting 30 days from the time they ordered to the time the coffee box arrived on their doorstep, while another might only have to wait for 1 day, depending on which time of the month they ordered.<\/p>\n\n\n\n

With the goal to reduce overhead, deliver a consistent customer experience and get more coffee boxes into the hands of their customers, Thieves Coffee partnered with ShipStation in 2019. The impact was immediate: dispatch times dropped to 1 to 2 days\u2014with select orders fulfilled in under 24 hours\u2014processing an average of 170 orders a day with a core team of just two full-time employees.<\/p>\n\n\n\n

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The ability to dispatch orders on a daily basis, soon became a huge selling point for the growing coffee subscription business, giving customers the flexibility to sign up and order customized subscription boxes at any time during the month and have them delivered within 48 hours. It also allowed Thieves Coffee to diversify their offerings, which included a \u201cbuy now, send later\u201d subscription for coffee packs purchased as a gift. Any orders tagged as a gift are automatically held for up to 30 days and dispatched at a time of the customer\u2019s choosing.<\/p>\n\n\n\n

\u201cThe ability to provide our customers with more customizable and flexible coffee subscription options has been a game changer for us,\u201d Zhang explained. \u201cThat is thanks to ShipStation\u2019s auto-tagging capabilities and automation rules making this possible.\u201d<\/p>\n\n\n\n

The time savings have also been substantial. With roughly 70% of their orders coming from regular customers vs 30% of customers who might order a coffee box as a one-off, that equates to roughly 3,800 regular orders a month. With an average of 1-2 minutes saved per order by replacing manual data entry with automation, it has saved Thieves Coffee up to 100 hours of manual work per quarter. <\/p>\n\n\n\n

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Brewing the perfect combination of automations<\/strong><\/strong><\/h2>\n\n\n\n


Much like perfecting a specialty blend, Thieves Coffee relies on ShipStation\u2019s automation rules<\/a> to maintain smooth, efficient operations.<\/p>\n\n\n\n

They keep their core operations lean with five coffee SKUs making up about 90% of sales, and utilize over 50 automations to streamline their fulfilment.<\/p>\n\n\n\n

They run 12 standard presets for all their orders based on package size, weight and shipping method. This saves warehouse staff from manually weighting, measuring and entering the dimensions of each package, equating to 60 seconds per package, or 83 hours of labor saved every month.<\/p>\n\n\n\n

Batch packing also enables the team to get orders out the door quicker. By filtering orders via automated tags (e.g., \u20181kg espresso bags\u2019), staff can isolate targeted order groups and print shipping labels in bulk in a few clicks. <\/p>\n\n\n\n\n

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Automations have been a real game changer for us. Our workflows are essentially \u2018touchless.\u2019 By automating the most-time consuming parts of the fulfillment process, we can run a very lean team and still process a high volume of shipments that we would have otherwise struggled with.<\/p>\n <\/div>\n \n

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Patrick Zhang \u2014 Director<\/div>\n
Thieves Coffee<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

ShipStation\u2019s split shipping functionality and order age alerts also keep operations running smoothly and customers happy. Split shipping allows orders to be scheduled up to 30 days out or split when vendor inventory is delayed, ensuring partial orders reach customers promptly. <\/p>\n\n\n\n

Meanwhile, order age alerts highlight weekend orders or delayed shipments for priority handling. Automated, branded tracking notifications keep customers informed at every stage, significantly reducing support enquiries.<\/p>\n\n\n\n

\u201cNo news is good news\u2014our support tickets dropped dramatically because the fulfillment process is so reliable,\u201d Zhang said.<\/p>\n\n\n\n

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Delivering the joy of coffee to the masses<\/strong><\/strong><\/h2>\n\n\n\n

With their fulfilment operations running smoothly, the sky is the limit for Thieves Coffee, and they are only just getting started.<\/p>\n\n\n\n

\u201cWe have exciting brand collaborations on the horizon, enhancements to our gift offerings, and plans to open a few cafes in the New Year. With ShipStation making it easier to get our coffee products in the hands of our customers, we can focus our full attention on scaling the business,\u201d Zhang concluded.<\/p>\n\n\n\n

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Is manual fulfillment slowing your business growth?<\/strong><\/strong><\/p>\n\n\n\n

Discover how ShipStation\u2019s powerful automation rules eliminate operational bottlenecks and help you scale faster. Start your free 30-day trial today.<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

“ShipStation\u2019s automations have been a real game changer for us. 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