{"id":15673,"date":"2017-09-06T12:00:15","date_gmt":"2017-09-06T17:00:15","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=15673"},"modified":"2022-01-04T10:02:29","modified_gmt":"2022-01-04T16:02:29","slug":"ink-meets-paper-zapier","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/en-gb\/stories\/ink-meets-paper-zapier\/","title":{"rendered":"How a Letterpress Company Handcrafted Their Customer Service With Zapier"},"content":{"rendered":"<div class=\"new-box\">\n<div class=\"row\">\n<div class=\"col-sm-12\">\n<p><em>This case study was co-written with Kim Kadiyala, Marketing Specialist at Zapier.<\/em><\/p>\n<p>In the age of pings, swipes, and endless notifications, a handwritten card arriving in your mailbox is a welcome surprise. <a href=\"https:\/\/inkmeetspaper.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">INK MEETS PAPER<\/a>, a letterpress paper-goods company with a focus on the timelessness of handwritten correspondence, believes these surprises should brighten our mailboxes more often. In fact, their online storefront\u2014bursting with colorful cards and delicate calligraphy\u2014declares we should all text less and write more.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-15673 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Ink MEETS Paper\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-300x300.jpg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-150x150.jpg 150w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-1024x1024.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-84x84.jpg 84w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-350x350.jpg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-544x544.jpg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-634x634.jpg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-56x56.jpg 56w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-108x108.jpg 108w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-259x259.jpg 259w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-522x522.jpg 522w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card-200x200.jpg 200w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP05-Hustle-Greeting-Card.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Ink MEETS Paper\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-300x300.jpg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-150x150.jpg 150w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-1024x1024.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-84x84.jpg 84w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-350x350.jpg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-544x544.jpg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-634x634.jpg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-56x56.jpg 56w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-108x108.jpg 108w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-259x259.jpg 259w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-522x522.jpg 522w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses-200x200.jpg 200w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP04-Printing-Presses.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Ink MEETS Paper\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-300x300.jpg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-150x150.jpg 150w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-1024x1024.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-84x84.jpg 84w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-350x350.jpg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-544x544.jpg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-634x634.jpg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-56x56.jpg 56w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-108x108.jpg 108w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-259x259.jpg 259w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-522x522.jpg 522w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card-200x200.jpg 200w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP06-Better-Together-Greeting-Card.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Although the duo behind INK MEETS PAPER built their livelihood on paper, they power up their business with digital tools like ShipStation, task management app Asana, and app automation platform, <a href=\"https:\/\/zapier.com\/zapbook\/shipstation\/asana\" target=\"_blank\" rel=\"noopener noreferrer\">Zapier<\/a>. Read on for a behind-the-scenes-peek at how this letterpress company keeps their business running smoothly while maintaining a handcrafted touch.<\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-12\">\n<h3>From Corporate to Crafted: How INK MEETS PAPER came to be<\/h3>\n<p>Prior to opening INK MEETS PAPER, co-founders Allison and Jamie Nadeau had typical 9-5 desk jobs as an editor and interaction designer, respectively. After taking a printmaking and letterpress class at a local art studio, Allison fell in love with the art and process of creating a printed piece and got the itch to continue creating on her own. The pair scoured every antique store and Craigslist post for a printing press, finally uncovering a 1,000+ pound 8\u00d712 Chandler &amp; Price beauty at a print shop in Jacksonville, FL. That lucky find paved the way for their first greeting card line launch in 2010. After a couple years side-hustling after work and weekends, Jamie and Allison took their passion full-time, and have since designed, printed, and shipped tens of thousands of cards from their studio in a neighborhood north of Charleston, SC.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-15673 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Ink MEETS Paper\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-300x300.jpg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-150x150.jpg 150w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-1024x1024.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-84x84.jpg 84w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-350x350.jpg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-544x544.jpg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-634x634.jpg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-56x56.jpg 56w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-108x108.jpg 108w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-259x259.jpg 259w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-522x522.jpg 522w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-200x200.jpg 200w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826-768x768.jpg 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP03-Team-Jamie-Wright-e1504650262826.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Ink MEETS Paper\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-300x300.jpg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-150x150.jpg 150w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-1024x1024.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-84x84.jpg 84w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-350x350.jpg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-544x544.jpg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-634x634.jpg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-56x56.jpg 56w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-108x108.jpg 108w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-259x259.jpg 259w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-522x522.jpg 522w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-200x200.jpg 200w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362-768x768.jpg 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP02-Team-Allison-Nadeau-e1504650230362.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Ink MEETS Paper\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-300x300.jpg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-150x150.jpg 150w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-1024x1024.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-84x84.jpg 84w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-350x350.jpg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-544x544.jpg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-634x634.jpg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-56x56.jpg 56w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-108x108.jpg 108w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-259x259.jpg 259w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-522x522.jpg 522w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau-200x200.jpg 200w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP01-Team-Jamie-Nadeau.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<blockquote><p>Team INK Fun Fact: Their 100% cotton paper is tree-free and uses cotton that\u2019s recycled from the garment industry.<\/p><\/blockquote>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-12\">\n<h3>Selecting a Stack: The tools that got them started<\/h3>\n<p>Of course, designing and printing the cards is only half the battle. There&#8217;s also a storefront to manage, orders to collect, shipping details to confirm, labels to print, and tasks to assign so the work all gets done on time.<\/p>\n<p>As a small but mighty team of three, the INK MEETS PAPER crew needed to find tools to help them streamline their work, while still staying true to one of their core values\u2014 that a great product experience encourages customers to write more.<\/p>\n<p>&#8220;The care and attention to customer experience of our physical products extends to the digital experiences that customers&#8217; encounter when learning more about our business or placing orders through our various sales channels,&#8221; says Jamie Nadeau.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" class=\"aligncenter img-responsive wp-image-15681\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP07-Social-Stationery-1024x768.jpg\" alt=\"Ink MEETS Paper\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP07-Social-Stationery-1024x768.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP07-Social-Stationery-300x225.jpg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP07-Social-Stationery-350x263.jpg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP07-Social-Stationery-544x408.jpg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP07-Social-Stationery-634x476.jpg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP07-Social-Stationery-75x56.jpg 75w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP07-Social-Stationery-144x108.jpg 144w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP07-Social-Stationery-696x522.jpg 696w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/IMP07-Social-Stationery.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The most useful tools in their arsenal? (Besides the printing press, of course).<\/p>\n<p><strong>ShipStation<\/strong>: For consolidating customer shipments across multiple channels.<br \/>\n<strong>Asana<\/strong>: For assigning tasks and deadlines.<br \/>\n<strong>Slack<\/strong>: For notifications and team communication.<br \/>\n<strong>SolveCRM<\/strong>: For customer records of shipments, support, and sales.<\/p>\n<p>To weave together these apps that run the business, INK MEETS PAPER relies on Zapier, an app automation engine they jokingly refer to as their fourth employee.<\/p>\n<p>&#8220;Zapier is the thread we use to stitch together the most important technologies that run our business,&#8221; says Jamie. &#8220;Zapier\u2019s biggest role in our business is to help build a clearer customer timeline so that when a customer needs assistance we know how and when they have been interacting with us.&#8221;<\/p>\n<p>Here are a few ways the INK MEETS PAPER team leverages automation technology to spread more love to mailboxes around the world.<\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-12\">\n<h3>Team Motivation: ShipStation + Zapier + Slack<\/h3>\n<p>Beyond their dedicated eCommerce shop, INK MEETS PAPER collects sales via multiple channels, including peer-to-peer online retailer, Etsy. They rely on ShipStation to create labels for their online and wholesale orders. \u201cShipStation is our hub for all shipping services we provide across our sales channels,\u201d says Jamie. The team uses <a href=\"https:\/\/www.shipstation.com\/blog\/top-5-automation-rules-make-shipping-process-faster-easier\/\" target=\"_blank\" rel=\"noopener noreferrer\">automation rules<\/a> to apply shipping configurations so their orders are ready to process as they import.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" class=\"wp-image-15685 img-responsive\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-order-1024x562.jpg\" alt=\"ShipStation order\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-order-1024x562.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-order-300x165.jpg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-order-350x192.jpg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-order-544x299.jpg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-order-634x348.jpg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-order-102x56.jpg 102w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-order-197x108.jpg 197w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-order-860x472.jpg 860w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-order.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>eCommerce Order in ShipStation<\/p>\n<p>Zapier&#8217;s ShipStation integration alerts the team whenever a new Etsy order is placed, with a Zap (automation between 2 apps) that posts the new order details to their #retail channel in Slack.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"135\" class=\"wp-image-15674 img-responsive\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Etsy-Zap-Screenshot.png\" alt=\"ShipStation-Slack-Zapier-Integration\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Etsy-Zap-Screenshot.png 538w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Etsy-Zap-Screenshot-300x75.png 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Etsy-Zap-Screenshot-350x88.png 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Etsy-Zap-Screenshot-223x56.png 223w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Etsy-Zap-Screenshot-270x68.png 270w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/p>\n<p>Zapier Creates an Order Notification in Slack<\/p>\n<p>Piping new orders into their team chat keeps everyone in the loop and provides a boost of motivation to celebrate a new sale.<br \/>\n<script type=\"text\/javascript\" src=\"https:\/\/zapier.com\/zapbook\/embed\/widget.js?guided_zaps=9624\"><\/script><\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-12\">\n<h3>Seamless Customer Support: ShipStation + Zapier + SolveCRM<\/h3>\n<p>It&#8217;s no secret that happy customers make loyal customers. But with a steady stream of orders flowing in from different channels, it can be a challenge to keep everything straight. Without a clear overview of each customer relationship, sales outreach and customer support can start to feel the strain. When is the order being shipped? What was the last order they placed?<\/p>\n<p>Branding plays a special role in their customer\u2019s post-checkout experience with the help of ShipStation. The company logo and a special message \u201cMade for you by INK MEETS PAPER\u201d is included on each shipping label. When orders ship out, customers receive a branded email that links to a beautiful <a href=\"https:\/\/www.shipstation.com\/blog\/reinforce-brand-new-branded-tracking-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">branded tracking page<\/a> to see the progress of their order. The page also gives the customer an opportunity to follow the company on social media or quickly reach out to their customer service. \u201cAs a small business,\u201d Jamie says, \u201cevery small touch-point we can have with a customer increases their awareness of our brand and who we are.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"904\" class=\"wp-image-15686 img-responsive\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-tracking-page-1024x904.jpg\" alt=\"ShipStation Branded Tracking Page\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-tracking-page-1024x904.jpg 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-tracking-page-300x265.jpg 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-tracking-page-350x309.jpg 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-tracking-page-544x480.jpg 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-tracking-page-634x560.jpg 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-tracking-page-63x56.jpg 63w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-tracking-page-122x108.jpg 122w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-tracking-page-591x522.jpg 591w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/inkmeetspaper-shipstation-tracking-page.jpg 1811w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>ShipStation Branded Tracking Page<\/p>\n<p>True to their goal of a seamless customer experience, INK MEETS PAPER set up Zaps to add automatically add customer details to <a href=\"https:\/\/solve360.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SolveCRM<\/a>, which helps to build a clear customer timeline. That way, when a customer needs assistance, any support or sales representative can hop in and answer any questions\u2014from order details, tracking info, to when and how the order was fulfilled.<\/p>\n<h3>Onboarding New Vendors: Zapier + Asana<\/h3>\n<p>Vendors who want to carry INK MEETS PAPER goods in their own stores can apply to be a wholesale stockist. A form on their site, powered by Gravity Forms, captures details like the store description and contact info.<\/p>\n<p>Then, a Zap creates a contact record in their CRM before posting the form responses in Asana as a new task for Jamie and Allison to review and approve. Automating this process helps the team on board new wholesalers faster and keeps potential resellers from slipping through the cracks.<\/p>\n<p><script type=\"text\/javascript\" src=\"https:\/\/zapier.com\/zapbook\/embed\/widget.js?guided_zaps=10576\"><\/script><\/p>\n<p>The team could also make use of <a href=\"https:\/\/asana.com\/guide\/help\/views\/boards\" target=\"_blank\" rel=\"noopener noreferrer\">Boards in Asana<\/a>, to visualize wholesaler applications as they move through each stage of the review process: to review, reviewing, and approved.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"657\" class=\"wp-image-15682 img-responsive\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Stockist-Application-Asana-Task.png\" alt=\"Asana + Zapier\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Stockist-Application-Asana-Task.png 1002w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Stockist-Application-Asana-Task-300x197.png 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Stockist-Application-Asana-Task-350x229.png 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Stockist-Application-Asana-Task-544x357.png 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Stockist-Application-Asana-Task-634x416.png 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Stockist-Application-Asana-Task-85x56.png 85w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Stockist-Application-Asana-Task-165x108.png 165w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/Stockist-Application-Asana-Task-796x522.png 796w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p>Creating Tasks in Asana<\/p>\n<p>INK MEETS PAPER&#8217;s goal from the beginning was to keep the art of letter-writing alive. By linking the apps that run their business, they find it easy to deliver a seamless experience for their customers. Inspired to create your own automations? <a href=\"https:\/\/zapier.com\/zapbook\/shipstation\" target=\"_blank\" rel=\"noopener noreferrer\">Discover Zapier + ShipStation&#8217;s most common Zaps<\/a>, or get started with one of the workflows from this article.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" class=\"wp-image-15684 img-responsive\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/shipstation-zapier-integrations_2-1024x640.png\" alt=\"ShipStation + Zapier\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/shipstation-zapier-integrations_2-1024x640.png 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/shipstation-zapier-integrations_2-300x188.png 300w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/shipstation-zapier-integrations_2-350x219.png 350w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/shipstation-zapier-integrations_2-544x340.png 544w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/shipstation-zapier-integrations_2-634x396.png 634w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/shipstation-zapier-integrations_2-90x56.png 90w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/shipstation-zapier-integrations_2-173x108.png 173w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/shipstation-zapier-integrations_2-835x522.png 835w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2017\/09\/shipstation-zapier-integrations_2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Zapier Integration in ShipStation<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a59d8e8a-7b86-4641-9d77-bda09f550cc2\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a59d8e8a-7b86-4641-9d77-bda09f550cc2\" class=\"hs-cta-node hs-cta-a59d8e8a-7b86-4641-9d77-bda09f550cc2\"> <!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1746827\/a59d8e8a-7b86-4641-9d77-bda09f550cc2\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-a59d8e8a-7b86-4641-9d77-bda09f550cc2\" class=\"hs-cta-img img-responsive\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1746827\/a59d8e8a-7b86-4641-9d77-bda09f550cc2.png\" alt=\"Download a Free Guide to Efficient Shipping\" \/><\/a><\/span> <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script> <script type=\"text\/javascript\"><br \/>\n        hbspt.cta.load(1746827, 'a59d8e8a-7b86-4641-9d77-bda09f550cc2', {});<br \/>\n        <\/script> <\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<style>body div[id^=gallery] img {border: 0 !important;}.img-responsive{max-width: 100%; height: auto; display: block}<\/style>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ink MEETS Paper uses ShipStation, Zapier, and Asana to fulfill their orders on time and automate data to better serve their customers.<\/p>\n","protected":false},"author":48,"featured_media":15704,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-15673","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":{"shipstation_product_type":["shipstation"],"shipstation_features":[],"shipstation_company_size":false,"shipstation_industry":false,"shipstation_funnel_stage":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How a Letterpress Company Handcrafted Their Customer Service With Zapier Success Story - ShipStation<\/title>\n<meta name=\"description\" content=\"Ink MEETS Paper uses ShipStation, Zapier, and Asana to fulfill their orders on time and automate data to better serve their customers.\" \/>\n<meta name=\"robots\" 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