{"id":17304,"date":"2018-01-31T04:00:17","date_gmt":"2018-01-31T10:00:17","guid":{"rendered":"https:\/\/www.shipstation.com\/?post_type=stories&#038;p=17304"},"modified":"2024-09-20T15:27:51","modified_gmt":"2024-09-20T20:27:51","slug":"onnit","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/en-gb\/stories\/onnit\/","title":{"rendered":"Onnit"},"content":{"rendered":"\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/e5ey2jb9ix.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n\n\n\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/e5ey2jb9ix.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><span class=\"wistia_embed wistia_async_e5ey2jb9ix popover=true popoverAnimateThumbnail=true videoFoam=true\" style=\"display: inline-block; height: 100%; width: 100%;\">\u00a0<\/span><\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Total Optimization<\/h3>\n\n\n\n<p>Aubrey Marcus was taking several vitamins and supplements when he thought there had to be a better way. So, he combined several supplements into a single pill. At the time, the supplement industry was trying to deliver an ingredient, but Aubrey wanted to create supplements to solve a problem. After creating these products for himself, Aubrey started Onnit with a mission for total human optimization.<\/p>\n\n\n\n<p>When the company introduced their flagship supplement, Alpha Brain, their sales took off. Aubrey started working with Joe Rogan, podcast host and UFC commentator, to get the word out. The very day that Joe did an ad for Onnit on his podcast, they saw a huge spike in website traffic. \u201cThere was $100,000 in sales and three people here just putting bottles in boxes. And that created an obvious logistical challenge right from the beginning,\u201d says Onnit\u2019s Chief of Operations, Jason Havey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Room For Improvement<\/h3>\n\n\n\n<p>Their rapid growth soon caught up with the way they were fulfilling orders at the time. \u201cBefore ShipStation, our shipping process was all manual,\u201d which Jason says led them to look for a more autonomous solution. In late 2012, Onnit integrated their marketplaces and shopping cart with ShipStation. He says the shipping software not only saved a lot of time and energy, but also headaches. \u201cBeing able to automate fulfillment and have reporting was incredibly important for the growth of the company.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cShipStation was a game-changer for us.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>When Onnit started with ShipStation, they were shipping out about 250 orders daily. Today, they push 6,000 orders out the door each day. Rocky Silva, Onnit\u2019s Director of Warehouse Operations, says he\u2019s been able to keep a lean and efficient team by utilizing the features ShipStation has to offer. By using product tags in ShipStation, Rocky\u2019s team divides up their supplement, fitness, and apparel orders into product categories. Then, they batch process hundreds of shipping labels at a time. Rocky says processing large batches of similar orders allow the supplement line to do over 500 orders an hour.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt would be pretty impossible if we didn&#8217;t have ShipStation and SkuVault.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cWith any growing company, the inventory process is crucial,\u201d which is why Jason says they use <a href=\"http:\/\/ships.tn\/2BGJITm\" target=\"_blank\" rel=\"noopener\">SkuVault for inventory management<\/a>. He says before using an inventory solution, \u201cwe would do it like any small business did; we used an Excel spreadsheet.\u201d The team would constantly have to do manual counts for hours on end. \u201cWe needed something that would keep up with how fast we were growing,\u201d Roger says.<\/p>\n\n\n\n<p>\u201cSkuVault has helped tremendously for inventory accuracy, time management, and, in the long run, saved money, cause the numbers will always be accurate. SkuVault&#8217;s been great.\u201d Jason adds that \u201cSkuVault was a no-brainer for us\u201d because of its seamless integration with ShipStation and their tech stack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scale Without Limits<\/h3>\n\n\n\n<p>Since implementing ShipStation and SkuVault, Onnit\u2019s mis-ships are down to 0.03%. Jason says \u201cthe two programs work perfectly no matter what,\u201d even on their busiest days like Black Friday and Cyber Monday. \u201cTo be able to have that reliability when you are absolutely redlined in your operations is very comforting.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe need to be focused on the brand and the growth.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Onnit is continuing to grow and optimize their operations. Customer transparency and brand loyalty are some of the main focuses as they continue to push the boundaries in the fitness world. With ShipStation and SkuVault, Onnit can scale without limits. \u201cThey&#8217;ve been important brand partners to us and they&#8217;ve been very responsive to our growth. They have been a value to add to everything we&#8217;ve done.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Onnit is passionate about total human optimization. They use ShipStation and SkuVault to get their supplements delivered efficiently to their customers.<\/p>\n","protected":false},"author":100,"featured_media":17316,"menu_order":38,"template":"","meta":{"_acf_changed":false},"story-cats":[241,242,238,394],"class_list":["post-17304","stories","type-stories","status-publish","has-post-thumbnail","hentry","story-cats-magento","story-cats-opencart","story-cats-shopify","story-cats-skuvault"],"acf":{"shipstation_product_type":["shipstation"],"shipstation_features":[],"shipstation_company_size":false,"shipstation_industry":false,"shipstation_funnel_stage":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Onnit Success Story - ShipStation<\/title>\n<meta name=\"description\" content=\"Onnit is passionate about total human optimization. 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