![\"Woman](\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2021\/06\/FB-210426-j.jpg\")
<\/a><\/figure>\n\n\n\nMerril\u2019s background in the fashion industry helped her launch Peachymama as a small online business, with the intention to \u201clet it grow organically and respond to the needs of customers\u201d.<\/p>\n\n\n\n
The business began with a modest range of postpartum tops and pants. Peachymama has since steadily expanded its clothing range to include activewear, sleepwear, and intimates. <\/p>\n\n\n\n Following on from its local success, Peachymama launched internationally, into the US market in early 2019 and has been growing rapidly ever since.<\/p>\n\n\n\n In response to Peachymama\u2019s local growth, the business needed a fulfilment solution that could not only integrate with its existing Shopify-powered webstore, but also support multiple, locally based courier services.<\/p>\n\n\n\n ShipStation checked all of this growing business\u2019 boxes. According to Owen Bolwell, Head of Ecommerce & Digital, Peachymama selected ShipStation in August 2019 following a free one-month trial because it seamlessly connected to Shopify, supported multiple courier services, and was very easy to implement.<\/p>\n\n\n\n \u201cOne of the biggest challenges with order fulfilment software is that it is usually made for the US market and as a result generally works with one main courier, such as Australia Post, and doesn\u2019t connect with other local couriers, such as Aramex AU, CouriersPlease, or Sendle.”<\/p>\n<\/blockquote>\n\n\n\n \u201cWe trialled ShipStation because we were using Sendle, which wasn\u2019t supported by [our previous] fulfilment software but was supported by ShipStation,\u201d said Owen. \u201cFor us, it needed to talk to Shopify easily, and be easy to connect.\u201d <\/p>\n\n\n\n \u201cWe decided to test it for a month, with the intention to see how it went. The software was easy to trial and implement, and the support from the local team was great, especially, our Account Manager, Mascha.<\/strong> She was really helpful and knowledgeable, which made the process so much easier.\u201d<\/p>\n\n\n\n “Shopify and ShipStation working together has helped Peachymama reduce order fulfilment complexity and cost, as the integration allows them to continue to use multiple courier services in whatever way best suits their business.\u201d said Jason Cormier, Senior Technology Partnerships Manager at Shopify.<\/p>\n<\/blockquote>\n\n\n\n It would appear that Peachymama\u2019s experiment with ShipStation has paid off. Since implementing ShipStation in 2019, Peachymama has:<\/p>\n\n\n\n \u201cA few years ago, when Peachymama was a smaller business, it didn\u2019t have a need for everything to be barcoded. However, in the last few years, since we have started using ShipStation, everything is barcoded, which has made the overall fulfilment process so much faster.\u201d\u00a0<\/p>\n<\/blockquote>\n\n\n\n One of the ShipStation\u2019s most impactful features for the business is the platform\u2019s Scan to Verify<\/a> feature-set.<\/p>\n\n\n\n Scan to Verify allows retailers to scan a UPC or SKU barcode to confirm the picker has the right items to pack. This minimises packing errors and provides the ability to apply precise package weight for each shipment.<\/p>\n\n\n\n \u201cScan to Verify has definitely made the overall fulfilment process faster. You are reducing human error by potentially picking the wrong item because [Scan to Verify] flags if there are any issues.\u00a0<\/p>\n<\/blockquote>\n\n\n\n Owen explains that \u201cin our business, you can have different styles of clothing items but the same colour, which can be mixed up. For example, you could have a green t-shirt in a v-neck, but accidentally select a green t-shirt scoop neck, but when you Scan to Verify it will flag that for us, which is a great feature,\u201d said Owen. <\/p>\n\n\n\n Scan to Verify has also helped reduce the company\u2019s dependency on manual labour, which in turn reduces labour costs within Peachymama\u2019s warehouse team. <\/p>\n\n\n\n The integration of Shopify and ShipStation lead to a more efficient and customised shipping process for Peachymama.<\/p>\n\n\n\n Through customised setup and automation, ShipStation\u2019s order tags help improve the fulfilment experience.<\/p>\n\n\n\n ShipStation\u2019s order tags are colour-coded labels that can be used to mark orders, making it easier to identify some specific information about the order, such as \u2018high priority\u2019 or \u2018fragile\u2019, which allows for faster and more efficient management of those orders.<\/p>\n\n\n\n Peachymama has implemented colour-coded order tags to identify Express Post and international orders as high priority.<\/p>\n\n\n\n A yellow-coloured tag appears for Express Post orders, while international orders are flagged with a purple-coloured tag, enabling Peachymama to fulfil these items first.<\/p>\n\n\n\n In addition, ShipStation\u2019s tracking notifications enable Peachymama\u2019s customers to stay up to date with their parcel\u2019s whereabouts which helps improve the overall customer experience while saving Peachymama time.<\/p>\n\n\n\n \u201cShipStation and Shopify work very seamlessly together. ShipStation sends the customer a courier link with the tracking number. We don\u2019t need to notify the customer of its delivery, which is a massive feature for us.\u201d<\/p>\n<\/blockquote>\n\n\n\n \u201cShopify\u2019s integration with ShipStation has enabled Peachymama to provide more accurate shipping updates, giving its customers an improved user experience.” said Jason Cormier, Senior Technology Partnerships Manager at Shopify.<\/p>\n\n\n\n For businesses entering the ecommerce space, Owen advises to place fulfillment front of mind.<\/p>\n\n\n\n \u201cShipping and fulfilment should be a component of the business that you shouldn\u2019t have to think about once you have it set up. I think a lot of people that start online businesses don\u2019t realise how important the fulfilment aspect of the business is.\u201d<\/p>\n<\/blockquote>\n\n\n\n \u201cEcommerce is a holistic experience. You can\u2019t have one without the other. When Merril first started the business, she was very mindful of the fulfilment component,\u201d Owen said. \u201cMy advice for anyone starting out would be to get your fulfilment sorted first. If you can\u2019t send product to customers there\u2019s no point [investing] in other parts of the business, so do it first.\u201d<\/p>\n\n\n\n Developing an efficient shipping process has allowed the business to focus on growth and scalability, with Peachymama eyeing the UK as its next international market following its success in the US. <\/p>\n\n\n\n \u201cWe\u2019ve been in the US since early 2019. However, we were shipping from Australia [to the US] prior to launch as a way to test the market before we set up our 3PL,\u201d said Owen.<\/p>\n\n\n\n Since its entry into the market, the US store has been growing rapidly. Owen credits ShipStation\u2019s function to link multiple stores for helping the team gauge the US market prior to Peachymama\u2019s official launch. <\/p>\n\n\n\n \u201cA benefit of ShipStation is that you can link multiple stores. We had two when we had the US and Australia. It\u2019s a good feature, not only for multiple stores [in Australia], but for [retailers] that are wanting to start shipping internationally,\u201d said Owen.<\/p>\n<\/blockquote>\n\n\n\n \u201cI\u2019m always liaising with our US fulfilment and customer service because we have localised customer service over there, which is really important. I think for any small business looking to expand into different territories, having local customer service is critical for customers.\u201d<\/p>\n\n\n\n Peachymama also continues to broaden its product offering, having recently expanded its online range to include baby accessories such as nappy bags, baby swaddles, and wraps.<\/p>\n\n\n\n For this brand, efficiency and dependability are about more than just profit. \u201c[Post-pregnancy] is such an important time for women. Their bodies are different from any other time in their life, so they need to be able to look and feel like themselves, while also being able to feed their baby easily and discreetly,\u201d said Merril.<\/p>\n\n\n\n \u201cWe are one of the very few brands that offer breastfeeding clothing that isn\u2019t maternity wear. There\u2019s a lot of room for growth within our brand because it\u2019s so specialised.\u201d <\/p>\n\n\n\n Discover Peachymama on their Instagram<\/a> or support them at peachymama.com.au<\/a>. You can also sign up for a free trial<\/a> with ShipStation.<\/p>\n","protected":false},"excerpt":{"rendered":" Peachymama is Australia\u2019s first post-pregnancy nursing wear specialist. Founded by Merril Bainbridge, who identified a gap in the market for post-pregnancy clothing following the birth of her second child, Peachymama fuses fashion with functionality for new mums. \u201cFunction is a really important part of our business. After I had my second child, I was really […]<\/p>\n","protected":false},"author":149,"featured_media":30492,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-30393","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<\/a><\/figure>\n\n\n\nA Local Approach<\/strong><\/h3>\n\n\n\n
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Improved Operations<\/strong><\/h3>\n\n\n\n
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<\/a><\/figure>\n\n\n\nTailored Services<\/strong><\/h3>\n\n\n\n
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Creating a Fulfilment Strategy<\/strong><\/h3>\n\n\n\n
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What\u2019s Next for Peachymama<\/strong><\/h3>\n\n\n\n
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