{"id":95675,"date":"2026-07-01T13:17:15","date_gmt":"2026-07-01T18:17:15","guid":{"rendered":"https:\/\/www.shipstation.com\/?post_type=stories&#038;p=95675"},"modified":"2026-07-01T13:17:15","modified_gmt":"2026-07-01T18:17:15","slug":"black-girl-sunscreen","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/en-gb\/stories\/black-girl-sunscreen\/","title":{"rendered":"From $33,000 to 18,000 Stores: How Black Girl Sunscreen Ships at Scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 2016, Shontay Lundy noticed something missing. People with darker skin tones had almost no good sunscreen options\u2014products that blended in, didn&#8217;t leave a white cast, and actually worked for the skin they were in. So she saved $33,000 of her own money, started <a href=\"https:\/\/blackgirlsunscreen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Girl Sunscreen<\/a> in Miami, and got to work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That was 10 years ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Black Girl Sunscreen is in more than 18,000 stores\u2014Target, CVS, Walgreens, Walmart, Amazon\u2014with wholesale partners across the US, Canada, Australia, Nigeria, and a UK launch in the works. The brand&#8217;s mission hasn&#8217;t changed. The operation behind it has had to.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"348\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/07\/1-1.webp\" alt=\"\" class=\"wp-image-95680\"\/><\/figure>\n\n\n\n<h2 id=\"h-the-weight-of-manual\" class=\"wp-block-heading\">The weight of manual<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Running in-house fulfillment for Black Girl Sunscreen falls to Deasia Moore, the company&#8217;s fulfillment lead, and her partner Scott. Two people. Wholesale orders shipping to retail partners on four continents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before <a href=\"http:\/\/shipstation.com\" target=\"_blank\" rel=\"noreferrer noopener\">ShipStation<\/a>, that job was an inbox problem. Wholesale labels arrived via email\u2014or didn&#8217;t. Customs forms had to be built and documented by hand. Tracking down a missing shipment meant digging through message threads. For a brand moving fast and growing faster, manual work was becoming a ceiling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Everything was manual before we switched to ShipStation,&#8221; Moore said. &#8220;It&#8217;s night and day.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vishvesh Soni came on board in 2023 to run operations and saw the problem clearly. He&#8217;d used ShipStation at a previous company and knew what it could do. The goal: pull wholesale and international orders into one centralized system, and cut the manual work slowing the team down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Differentiating our wholesale and DTC operations was a very important\u2014and key\u2014turning point for us,&#8221; Soni said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/07\/blackgirlsunscreen5663-scaled-1-1024x652.webp\" alt=\"\" class=\"wp-image-95688\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/07\/blackgirlsunscreen5663-scaled-1-1024x652.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/07\/blackgirlsunscreen5663-scaled-1-768x489.webp 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/07\/blackgirlsunscreen5663-scaled-1.webp 1262w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"h-10-am-every-morning\" class=\"wp-block-heading\">10 AM, every morning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now Moore\u2019s team arrives to find orders already waiting. They check the details, compare rates, and print labels\u2014all without bouncing between systems or building a customs form from scratch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.shipstation.com\/fulfillment\/shipping\/international\/\" target=\"_blank\" rel=\"noreferrer noopener\">International shipping<\/a>, once the most friction-heavy part of the job, runs differently now. Rates calculate in real time on each order. Customer details pull through automatically. Customs documentation generates without manual input.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;ShipStation is seamless when it comes to international. We wouldn&#8217;t prefer it any other way.&#8221;<\/p><cite>Deasia Moore, Fulfillment Manager, Black Girl Sunscreen<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.shipstation.com\/fulfillment\/shipping\/rate-shopper\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rate Shopper<\/a> is part of every morning&#8217;s routine. Before printing any label, Moore compares rates across carriers\u2014weighing cost, speed, and reliability. She estimates it saves around 8% on shipping costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We use Rate Shopper daily,&#8221; she said, &#8220;to see who&#8217;s competitive and which carrier can get it there on time.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"309\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/07\/1-1-copy.webp\" alt=\"\" class=\"wp-image-95684\"\/><\/figure>\n\n\n\n<h2 id=\"h-the-tamron-hall-test\" class=\"wp-block-heading\">The Tamron Hall test<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, Black Girl Sunscreen landed a segment on <a href=\"https:\/\/tamronhallshow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Tamron Hall<\/em><\/a>. Orders came in fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was the first time Moore&#8217;s team had used batch printing\u2014and it wasn&#8217;t a slow introduction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;It was a roller coaster to get used to,&#8221; she admitted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But they figured it out, and it held. That&#8217;s the kind of moment that reveals whether a system actually scales. For Black Girl Sunscreen, it did.<\/p>\n\n\n\n<h2 id=\"h-summer-at-80\" class=\"wp-block-heading\">Summer, at 80%<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For a sunscreen brand, summer isn&#8217;t just busy\u2014it&#8217;s everything. Starting in late April and running through August, Black Girl Sunscreen sees roughly an 80% increase in order volume. Some years, a TV appearance or a big promotion drops on top of that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moore estimates ShipStation saves the team at least an hour a day during peak season\u2014time that used to go to label printing and customs documentation, and now doesn&#8217;t have to.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;It&#8217;s one click, and it&#8217;s pretty much done. ShipStation has been a one-stop shop for all of our needs.&#8221;<\/p><cite>Deasia Moore, Fulfillment Manager, Black Girl Sunscreen<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/07\/Bottle-1024x549.webp\" alt=\"\" class=\"wp-image-95692\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/07\/Bottle-1024x549.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/07\/Bottle-768x411.webp 768w, https:\/\/www.shipstation.com\/wp-content\/uploads\/2026\/07\/Bottle.webp 1120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"h-where-they-re-going\" class=\"wp-block-heading\">Where they&#8217;re going<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The UK launch is next. After that, broader expansion across Europe and continued growth across Africa, where the brand already ships to wholesale partners in Nigeria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mission that started with $33,000 and a gap in the market is still the same: get better sunscreen into the hands of people who need it\u2014everywhere, and at scale. Breaking down the myth that people with darker skin don&#8217;t need sun protection is still the work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A two-person team is doing it. And they&#8217;re not slowing down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The goal is to get Black Girl Sunscreen in the hands of people worldwide,&#8221; Moore said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For any brand navigating that kind of growth, Moore&#8217;s advice is simple: &#8220;Just pull the trigger and do it. You won&#8217;t regret it. It was an excellent decision for Black Girl Sunscreen to make that move.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Peak season is here. Manage more orders with less effort\u2014<\/em><a href=\"http:\/\/shipstation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>start shipping with ShipStation today.<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;ShipStation is seamless when it comes to international. We wouldn&#8217;t prefer it any other way.&#8221;<\/p>\n","protected":false},"author":180,"featured_media":95676,"menu_order":0,"template":"","meta":{"_acf_changed":true},"story-cats":[],"class_list":["post-95675","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":{"shipstation_product_type":["shipstation"],"shipstation_features":["international_shipping"],"shipstation_company_size":"","shipstation_industry":"","shipstation_funnel_stage":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Black Girl Sunscreen Ships to 18,000+ Stores Worldwide<\/title>\n<meta name=\"description\" content=\"Black Girl Sunscreen ships to 18,000+ stores across 4 countries. 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