---
title: "Can I automate tracking and returns workflows without losing my brand?"
url: "https://www.shipstation.com/faq/can-i-automate-tracking-and-returns-workflows-without-losing-my-brand/"
type: "faq"
modified: "2026-06-10T09:34:21-05:00"
---
Yes. ShipStation lets you automate tracking and returns workflows with branded tracking pages, notifications, and a self-serve returns portal. That helps optimize warehouse to delivery processes and keeps customers in the loop, in your voice.