--- title: "EDDM Postcards: Send Local Mail Campaigns" url: "https://www.shipstation.com/fulfillment/shipping/eddm-postcards/" type: "page" modified: "2026-07-09T07:17:46-05:00" --- EDDM® Postcards That Bring in Orders ==================================== Every Door Direct Mail® (EDDM) postcards can put your offer in the right neighborhoods, fast. When those homes turn into orders, ShipStation keeps your shipping moving from one dashboard, helping you manage orders from all your sales channels in one place, use Rate Shopper to find the best rates across 200+ carriers, and batch print labels—so your team can handle the spike without chaos or extra headcount. [ Start a Free Trial ](/start-a-free-trial/) [ Request a Demo ](/contact-us/) ![](https://www.shipstation.com/wp-content/uploads/2026/04/eddm-postcards-that-bring-in-orders-260417-0817.webp) Connected to the platforms that power your business - ![Paypal logo](https://www.shipstation.com/wp-content/uploads/2026/04/Paypal-icon-card.svg) - ![DHL logo](https://www.shipstation.com/wp-content/uploads/2026/04/DHL-icon-card.svg) - ![Bigcommerce logo](https://www.shipstation.com/wp-content/uploads/2026/04/bigcommerce-icon-card.svg) - ![FedEx logo](https://www.shipstation.com/wp-content/uploads/2026/04/FedEx-Icon-Card.svg) - ![Walmart](https://www.shipstation.com/wp-content/uploads/2026/04/Walmart-icon-card.svg) - ![Etsy logo](https://www.shipstation.com/wp-content/uploads/2026/04/ETSY-icon-card.svg) - ![Amazon logo](https://www.shipstation.com/wp-content/uploads/2026/04/Amazon-icon-card.svg) - ![Squarespace logo](https://www.shipstation.com/wp-content/uploads/2026/04/Squarespace-commerce-icon-card.svg) - ![WIX logo](https://www.shipstation.com/wp-content/uploads/2026/04/WIX-icon-card.svg) - ![Shopify Logo](https://www.shipstation.com/wp-content/uploads/2026/04/Shopify-icon-card.svg) - ![Ebay logo](https://www.shipstation.com/wp-content/uploads/2026/04/ebay-icon-card.svg) - ![USPS logo](https://www.shipstation.com/wp-content/uploads/2026/04/USPS-icon-card.svg) - ![Salesforce logo](https://www.shipstation.com/wp-content/uploads/2026/04/Salesforce-icon-card.svg) - ![UPS logo](https://www.shipstation.com/wp-content/uploads/2026/04/UPS-icon-card.svg) - ![Intuit logo](https://www.shipstation.com/wp-content/uploads/2026/04/Intuit-icon-card.svg) - ![Woo Commerce logo](https://www.shipstation.com/wp-content/uploads/2026/04/Woo-commerce-icon-card.svg) - ![TikTok logo](https://www.shipstation.com/wp-content/uploads/2026/04/Tiktok-icon-card.svg) - ![Paypal logo](https://www.shipstation.com/wp-content/uploads/2026/04/Paypal-icon-card.svg) - ![DHL logo](https://www.shipstation.com/wp-content/uploads/2026/04/DHL-icon-card.svg) - ![Bigcommerce logo](https://www.shipstation.com/wp-content/uploads/2026/04/bigcommerce-icon-card.svg) - ![FedEx logo](https://www.shipstation.com/wp-content/uploads/2026/04/FedEx-Icon-Card.svg) - ![Walmart](https://www.shipstation.com/wp-content/uploads/2026/04/Walmart-icon-card.svg) - ![Etsy logo](https://www.shipstation.com/wp-content/uploads/2026/04/ETSY-icon-card.svg) - ![Amazon logo](https://www.shipstation.com/wp-content/uploads/2026/04/Amazon-icon-card.svg) - ![Squarespace logo](https://www.shipstation.com/wp-content/uploads/2026/04/Squarespace-commerce-icon-card.svg) - ![WIX logo](https://www.shipstation.com/wp-content/uploads/2026/04/WIX-icon-card.svg) - ![Shopify Logo](https://www.shipstation.com/wp-content/uploads/2026/04/Shopify-icon-card.svg) - ![Ebay logo](https://www.shipstation.com/wp-content/uploads/2026/04/ebay-icon-card.svg) - ![USPS logo](https://www.shipstation.com/wp-content/uploads/2026/04/USPS-icon-card.svg) - ![Salesforce logo](https://www.shipstation.com/wp-content/uploads/2026/04/Salesforce-icon-card.svg) - ![UPS logo](https://www.shipstation.com/wp-content/uploads/2026/04/UPS-icon-card.svg) - ![Intuit logo](https://www.shipstation.com/wp-content/uploads/2026/04/Intuit-icon-card.svg) - ![Woo Commerce logo](https://www.shipstation.com/wp-content/uploads/2026/04/Woo-commerce-icon-card.svg) - ![TikTok logo](https://www.shipstation.com/wp-content/uploads/2026/04/Tiktok-icon-card.svg) Keep EDDM campaigns running smoothly ------------------------------------ Reach nearby buyers. Test offers by area. Stay consistent across channels. Pair direct mail with fast, accurate fulfillment so customers feel your brand from the moment they open the mailbox all the way through to the doorstep delivery experience. ![](https://www.shipstation.com/wp-content/uploads/2026/04/icon-98b692abaa25.png) ### Turn neighborhood awareness into trackable orders EDDM postcards help you target routes, not lists, so you can market like a local while selling like a pro. When shoppers land on your site, ShipStation imports orders from Shopify, Amazon, Etsy, Walmart, and more—volume in one place, shipped with confidence, no tab-switching required. ![](https://www.shipstation.com/wp-content/uploads/2026/02/ShipStation_GreenBlue_RGB_Money01.svg) ### Protect margin when volume jumps A postcard drop can create a sudden rush. That’s the goal. ShipStation helps you keep costs in check with multi-carrier rate comparison and fast label creation, and you can use automation rules to pick services based on weight, destination, or delivery speed so margins stay intact even when order counts triple overnight. ![](https://www.shipstation.com/wp-content/smush-webp/2026/04/icon-b6a81793b3ae.png.webp) ### Keep your brand front and center after the sale Direct mail gets attention. Keeping it? That’s the hard part. ShipStation branded tracking pages and notifications reinforce your identity, not the carrier’s. Add a returns management portal and customers can self-serve exchanges without flooding your inbox with repetitive support tickets. EDDM postcard results that turn local mail into local customers --------------------------------------------------------------- We’ve helped 130,000+ businesses run local marketing campaigns with EDDM postcards using USPS postage printing and mailing automation. Let us put your next local campaign to work, too. ![](https://www.shipstation.com/wp-content/uploads/2024/08/Group-18467.png) ![](https://www.shipstation.com/wp-content/uploads/2024/08/Group-18470.png) ![](https://www.shipstation.com/wp-content/uploads/2024/08/Group-18472.png) ![](https://www.shipstation.com/wp-content/uploads/2024/08/Group-18466.png) ![](https://www.shipstation.com/wp-content/uploads/2024/08/Group-18468.png) ![](https://www.shipstation.com/wp-content/uploads/2024/08/Group-18464-1.png) ![](https://www.shipstation.com/wp-content/uploads/2024/08/Layer_1.svg) **4.9 rating** 67 reviews ![](https://www.shipstation.com/wp-content/uploads/2024/08/Group-1300-1.svg) **4.6 rating** 897 reviews ![](https://www.shipstation.com/wp-content/uploads/2024/08/Group-1303-1.svg) **4.3 rating** 531 reviews How EDDM postcard campaigns work -------------------------------- Most teams plan the drop, pick a route, and coordinate EDDM printing and mailing with a provider or the post office. Then they watch for orders. ShipStation helps you fulfill the demand that follows—quickly, cleanly, and at scale. ### USPS EDDM postcard size requirements Before bulk postcard printing starts, confirm USPS EDDM postcard size requirements with your print partner or USPS resources—size, thickness, and layout rules can affect acceptance and handling at the post office. Build your artwork with safe margins. Use readable fonts. Include a clean call to action that makes the next step obvious for whoever picks it up. [Price Out Cheap Postcard Printing](/fulfillment/shipping/cheap-postcard-printing-software/) ![](https://www.shipstation.com/wp-content/uploads/2026/04/usps-eddm-postcard-size-requirements-260417-0817.webp) ### How to send EDDM postcards to local households To run USPS Every Door Direct Mail, you’ll choose routes, prep artwork, and coordinate EDDM bulk mailing drop-off and documentation. Many businesses use an EDDM mailing service for the printing and mailing side while keeping fulfillment in-house. ShipStation fits the next step: import orders, tag campaigns, and print shipping labels in batches the moment your promo starts driving traffic. [Learn About USPS Every Door Direct Mail®](/fulfillment/shipping/every-door-direct-mail-eddm/) [Batch Up Shipping Labels](/fulfillment/shipping/print-labels/) ![](https://www.shipstation.com/wp-content/uploads/2026/04/how-to-send-eddm-postcards-to-local-households-260417-0817.webp) ### Automate EDDM postcard mailing workflows with ShipStation ShipStation won’t replace your postcard printer. It will replace the busywork that follows a successful drop. Use tags and views to build an EDDM mailing workflow your team can repeat every single time, and sync inventory across channels so you don’t oversell when demand rises faster than expected. [Add Order Fulfillment Automation](/fulfillment/automation/) [Try Business Stock Management Software](/fulfillment/inventory-management/) ![](https://www.shipstation.com/wp-content/uploads/2026/04/automate-eddm-postcard-mailing-workflows-with-shipstation-260417-0817.webp) EDDM postcards FAQ ------------------ ##### What does EDDM stand for? EDDM stands for Every Door Direct Mail, a USPS program that lets you send postcards to every address on selected routes without a mailing list. ##### Are EDDM postcards the same as bulk postcard mailing? Related, but not identical. EDDM targets routes instead of named addresses, while bulk postcard mailing can also mean other USPS methods that use a purchased or compiled list. ##### Do I need a mailing list for EDDM postcards? No. You choose carrier routes and reach local households on those routes. Easier than list buying. No cleaning required. ##### How do EDDM postage rates work? EDDM postage rates depend on USPS program rules and your mailing details, and your print provider or EDDM mailing service can help confirm the right format and paperwork so you don’t get tripped up by compliance issues. ##### Can ShipStation manage direct mail campaign management? ShipStation supports the operational pieces around campaigns—tag orders from a promo, track shipping performance, keep inventory aligned across stores, and let automation rules handle the repetitive decisions. ##### What’s the best way to connect postcards to ecommerce fulfillment? Send EDDM postcards to a clear offer page. Be ready to ship fast. ShipStation pulls orders from your stores, applies rules, and helps you fulfill quickly before excitement fades. ##### Is ShipStation useful if I also do USPS bulk mailing for other packages? Absolutely. Use batch label printing, automation rules, and branded tracking to keep the work simple and repeatable as volume grows across every channel you sell on.