--- title: "Google" url: "https://www.shipstation.com/integration/google/" type: "ss_integration" modified: "2026-11-10T09:18:51-06:00" --- Why Google users choose ShipStation ----------------------------------- ### Improve delivery promises ShipStation sends Google the tracking history it needs to calculate shipping speeds from actual fulfillment data. That helps you show stronger estimated delivery dates across Google surfaces and set better expectations before shoppers click. ### Support better listing visibility Better quoted shipping speeds do more than inform shoppers. They can support Google badges like Free & Fast and Top Quality Store, while stronger shipping data may improve prominence in Google ranking models. ### Choose the right store data You decide which stores send shipment data to Google. After setup, all stores are selected by default, and you can deselect any store you do not want included, then save your changes. ### Share data more safely Google gets tracking history, not personal customer details. ShipStation excludes names, street addresses, email addresses, and phone numbers, so you can strengthen Merchant Center shipping inputs without sending unnecessary personal information. Move beyond basic shipping tools with ShipStation ------------------------------------------------- [ Speak to Sales ](#) ### International Shipping Confidently ship globally with prepaid duties and taxes, customs forms, and more. [ Learn more ](https://www.shipstation.com/fulfillment/shipping/international/) ### Rate Comparison Find the cheapest, fastest, or best-value shipping option across parcel and freight. [ Learn more ](https://www.shipstation.com/fulfillment/shipping/rate-shopper/) ### Buy and Print Labels Get exclusive discounts from UPS, USPS, FedEx, and more. Cut costs everywhere you ship. [ Learn more ](https://www.shipstation.com/fulfillment/shipping/print-labels/) ### Order Management Combine orders across channels and prioritize based on filters, tags, stores, and more. [ Learn more ](https://www.shipstation.com/fulfillment/order-management/) ### Fulfillment Automation Batch, route, and print labels automatically for fast, seamless order fulfillment. [ Learn more ](https://www.shipstation.com/fulfillment/automation/) ### Returns and Exchanges Turn returns into opportunities with a smooth, branded return process that fosters trust. [ Learn more ](https://www.shipstation.com/fulfillment/returns/) How to Setting up ShipStation and Google --------------------------------- **STEP 1** Open Account Settings, choose Integration Partners from the sidebar, then click Connect next to Google. Click Connect again to start linking Google Shipping Data to ShipStation. **STEP 2** Sign in to your Google Merchant Center account. Then select Show custom delivery times based on your carrier or partner, then choose your shipping data from partners. **STEP 3** Select ShipStation and follow the prompts to link the account. Set a backup delivery time, which is required, then click Next to configure the shipping rates charged to customers. **STEP 4** Go back to ShipStation and choose which store shipment data to send to Google. All stores are selected by default, so deselect any store you do not want included. TESTIMONIAL Find the best rate for every shipment ------------------------------------- Compare rates, delivery speeds, and services side-by-side for every order that comes in from Shopify, and let ShipStation pick the best option—with up to 90% discounted rates across 200+ carriers. [Explore Rate Shopping](#) ### Rate shopper Automatically select the best rate and service for every Shopify order, with no manual comparison. ### Bring your own rates Compare your negotiated carrier rates alongside ShipStation rates to get the best price. ### LTL + freight Quote and book LTL freight alongside parcel for bulk and wholesale Shopify orders. ShipStation AI Next-gen shipping intelligence ------------------------------ Built for forward-thinking brands that run fast and play to win. ShipStation AI handles the heavy lifting so you can stay light-years ahead of the competition. SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On - SmartFill - Automated Order Creation - Universal AI Connect (MCP) - Batch Label Processing - Auto-PRO Retrieval - Dynamic Spot-Pricing Engine - Packing Recommendations - 24/7 Always-On Award-winning technology and service ------------------------------------ Sign up for a free trial. No credit card required. -------------------------------------------------- Create your ShipStation account Country *\** Select your shipping origin country United StatesCanadaAustraliaNew ZealandUnited KingdomFranceGermany First Name *\** Last Name *\** Company Email *\** Password *\** Phone† Offer Code Select your current number of parcel shipments per month *\** Select an option I only need to ship one package50 shipments or less, I'm just getting started51-500 shipments501-1,000 shipments1,001-2,000 shipments2,001-5,000 shipments5,001-7,500 shipments7,501+ shipmentsI don't plan to ship anything How did you hear about us? Get Started By clicking 'Get Started', you agree to our [Terms](/terms-of-service) & [Privacy Policy](/privacy-policy) and [Carriers' Terms](/carriers-terms-of-service/) . † By providing your phone number, you agree that ShipStation may contact you by call or text, including using AI or automated technology, for onboarding and support. Phone number is optional. FAQ ShipStation Google FAQ for Google Merchant shipping --------------------------------------------------- Frequently asked questions about setup, labels, rates, and returns ##### What is Google Merchant Center, and where does ShipStation fit in? Google Merchant Center is where merchants manage the product and delivery details that appear across Google shopping surfaces. ShipStation fits into that workflow by sending shipment data from selected stores to Google Merchant Center. Google then uses past tracking history and offer-level estimated delivery dates to calculate shipping speeds. ##### How does ShipStation help with merchant center shipping? ShipStation improves Merchant Center shipping by giving Google stronger fulfillment data. While connected, ShipStation regularly sends tracking history for selected stores, including parcel details, products, carriers, tracking numbers, postal codes, and fulfillment timestamps. That data helps Google calculate shipping speeds and support more accurate delivery promises. ##### Can ShipStation help me configure shipping settings in Google Merchant Center? Yes. After you connect Google from Integration Partners in ShipStation, Google Merchant Center walks you through the setup. You select custom delivery times based on a carrier or partner, choose shipping data from partners, select ShipStation, set a required backup delivery time, and click Next to configure shipping rates charged to customers. ##### Which merchants can use Google Shipping Data with ShipStation? This integration is for merchants that meet a few clear requirements. You need an active Google Merchant Center account, a US-based ShipStation account, ShipStation’s New Layout, and orders shipping from and to US-based addresses. You also need to define your Product IDs in Google Merchant Center so Google can match shipment data to products in your feed. ##### What data does ShipStation send to Google? ShipStation sends tracking history for the stores you choose. That history includes: - Shipped parcels - Products inside those parcels - Carriers and tracking numbers - Origin and destination postal codes - Key fulfillment timestamps ShipStation initially sends 120 days of history, then continues sending updated history over time. ##### How do delivery promises and shipping rates affect visibility on Google Search? Clear delivery promises help shoppers trust what they see before they click. Stronger quoted shipping speeds can support Google badges like Free & Fast and Top Quality Store, and stronger shipping data may improve prominence in Google ranking models. Shipping rates still matter, but better delivery data makes those offers more credible. ##### Does Google receive customer names or street addresses from ShipStation? No. ShipStation does not send names, street addresses, email addresses, or phone numbers in tracking history shared with Google. That lets you improve shipping data quality for Google while protecting customer personal information. 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