---
title: "Sellbrite"
url: "https://www.shipstation.com/integration/sellbrite/"
type: "ss_integration"
modified: "2026-11-10T09:19:29-06:00"
---
Why Sellbrite users choose ShipStation
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    ### Keep order context intact

Sellbrite order details stay useful after checkout. ShipStation imports buyer notes, internal notes, item images, item options, and weights, so your team packs with full context instead of switching between screens.

   ### Make delivery promises visible

Checkout choices don’t disappear during fulfillment. ShipStation imports the shipping method selected by the customer and any Deliver By Date, helping your team spot priority orders and protect the delivery experience buyers expected.

   ### Expand your shipping reach

Sellbrite helps you sell across channels. ShipStation extends that reach with 200+ store and marketplace integrations, 200+ global carriers, and discounted carrier rates that support bigger volume without a messier shipping stack.

   ### Get support as you grow

Busy shipping days need more than software. ShipStation backs growing teams with live chat, phone, and email support, plus a 96% CSAT score, so you can keep fulfillment moving when complexity rises.

Move beyond basic shipping tools with ShipStation
-------------------------------------------------

 [ Speak to Sales ](#)

    ### Order Management

Combine orders across channels and prioritize based on filters, tags, stores, and more.

 [ Learn more ](https://www.shipstation.com/fulfillment/order-management/)

   ### Rate Comparison

Find the cheapest, fastest, or best-value shipping option across parcel and freight.

 [ Learn more ](https://www.shipstation.com/fulfillment/shipping/rate-shopper/)

   ### Fulfillment Automation

Batch, route, and print labels automatically for fast, seamless order fulfillment.

 [ Learn more ](https://www.shipstation.com/fulfillment/automation/)

   ### Buy and Print Labels

Get exclusive discounts from UPS, USPS, FedEx, and more. Cut costs everywhere you ship.

 [ Learn more ](https://www.shipstation.com/fulfillment/shipping/print-labels/)

   ### Returns and Exchanges

Turn returns into opportunities with a smooth, branded return process that fosters trust.

 [ Learn more ](https://www.shipstation.com/fulfillment/returns/)

   ### Tracking

Keep customers informed with order updates at every step, reducing support calls.

 [ Learn more ](https://www.shipstation.com/fulfillment/shipping/tracking/)

How to

Setting up ShipStation and Sellbrite
------------------------------------

**STEP 1**
Log in to your Sellbrite account, open the Settings page from the gear icon in the top-right corner, click App Store in the left menu, and choose ShipStation.

**STEP 2**
Click the Generate Authorization button in Sellbrite to create the Username and Password you’ll use to authorize the connection inside ShipStation.

**STEP 3**
Open ShipStation in a new tab or browser window, go to Account Settings, and select Selling Channels &gt; Store Setup from the sidebar. Then click Connect a Store or Marketplace and select Sellbrite.

**STEP 4**
Enter the generated Username and Password, click Test Connection, and then click Connect if the test is successful. Then adjust store settings like branding and customer notifications, or click Save to finish.

TESTIMONIAL

 Find the best rate for every shipment
-------------------------------------

Compare rates, delivery speeds, and services side-by-side for every order that comes in from Shopify, and let ShipStation pick the best option—with up to 90% discounted rates across 200+ carriers.

 [Explore Rate Shopping](#)

    ### Rate shopper

Automatically select the best rate and service for every Shopify order, with no manual comparison.

   ### Bring your own rates

Compare your negotiated carrier rates alongside ShipStation rates to get the best price.

   ### LTL + freight

Quote and book LTL freight alongside parcel for bulk and wholesale Shopify orders.

ShipStation AI

Next-gen shipping intelligence
------------------------------

Built for forward-thinking brands that run fast and play to win. ShipStation AI handles the heavy lifting so you can stay light-years ahead of the competition.

  SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing

  Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On

- SmartFill
- Automated Order Creation
- Universal AI Connect (MCP)
- Batch Label Processing
- Auto-PRO Retrieval
- Dynamic Spot-Pricing Engine
- Packing Recommendations
- 24/7 Always-On

Award-winning technology and service
------------------------------------

Sign up for a free trial. No credit card required.
--------------------------------------------------

Create your ShipStation account

  Country *\**   Select your shipping origin country United StatesCanadaAustraliaNew ZealandUnited KingdomFranceGermany

  First Name *\**

  Last Name *\**

  Company

  Email *\**

  Password *\**

  Phone†

  Offer Code

  Select your current number of parcel shipments per month *\**   Select an option I only need to ship one package50 shipments or less, I'm just getting started51-500 shipments501-1,000 shipments1,001-2,000 shipments2,001-5,000 shipments5,001-7,500 shipments7,501+ shipmentsI don't plan to ship anything

  How did you hear about us?

 Get Started By clicking 'Get Started', you agree to our [Terms](/terms-of-service) &amp; [Privacy Policy](/privacy-policy) and [Carriers' Terms](/carriers-terms-of-service/) .

† By providing your phone number, you agree that ShipStation may contact you by call or text, including using AI or automated technology, for onboarding and support. Phone number is optional.

FAQ

Sellbrite and ShipStation FAQ for setup, tracking, inventory, and returns
-------------------------------------------------------------------------

Frequently asked questions about setup, labels, rates, and returns

##### What does Sellbrite do in a ShipStation workflow?

Sellbrite handles the multichannel side of the job. It helps brands and retailers manage listings, inventory, and orders across channels from one interface. ShipStation picks up from there by turning those orders into a faster fulfillment workflow with label creation, automation, rate comparison, tracking, and returns.

##### Do I need anything before connecting Sellbrite to ShipStation?

Yes. You need an active Sellbrite account and the Username and Password generated inside Sellbrite for ShipStation authorization. For orders to import, they also need a Ship To address. Once those pieces are ready, you can connect the store and start pulling orders into ShipStation.

##### How do I connect Sellbrite to ShipStation?

The setup follows a short flow.

- Log in to Sellbrite, go to Settings, click App Store, choose ShipStation, and generate your authorization Username and Password
- Log in to ShipStation and go to Account Settings
- Select Selling Channels &gt; Store Setup, then click Connect a Store or Marketplace
- Choose Sellbrite, enter the generated Username and Password, click Test Connection, and then click Connect

After the connection is complete, the store settings page opens so you can adjust branding and customer notifications or save and close.

##### Does ShipStation send tracking information back to Sellbrite?

Yes. ShipStation sends Sellbrite the shipment status update, tracking number, carrier, service, and item information. That cuts out manual copy-paste and helps keep your post-purchase updates consistent across the order record. Carrier fee isn’t sent back with the shipment notification.

##### Does ShipStation import item options, notes, and weights from Sellbrite?

Yes. ShipStation imports item options, internal notes, notes from the buyer, total order weight, and item weights from Sellbrite. It also imports item images, customer email addresses, customer phone numbers, requested shipping methods, product stock locations, and Deliver By Date data. Your team gets the order context it needs without rebuilding it by hand.

##### Can I manage returns for Sellbrite orders in ShipStation?

Yes. Once Sellbrite orders are in ShipStation, you can use ShipStation returns tools as part of the same fulfillment workflow. That gives you one place to manage outbound shipping, tracking, and post-purchase service instead of splitting work across disconnected tools. It also makes it easier to create a smoother customer experience after delivery.

##### Why use ShipStation if Sellbrite already manages orders?

Here’s the bottom line: Sellbrite helps you organize selling, while ShipStation helps you ship at scale. ShipStation adds batch printing, automation rules, Rate Shopper, branded tracking, and returns tools that go far beyond basic fulfillment steps. Automation cuts clicks per order, helps teams create more labels per hour, and reduces shipping errors. That’s the payoff of pairing Sellbrite with a shipping workflow built for growth.

Explore other categories
------------------------

 - [3PL &amp; Fulfillment](https://www.shipstation.com/integrations/3pl-fulfillment/)
- [Ecommerce &amp; Online Stores](https://www.shipstation.com/integrations/ecommerce-online-stores/)
- [Ecommerce &amp; Online Stores](https://www.shipstation.com/integrations/ecommerce-online-stores/)
- [ERP &amp; Accounting](https://www.shipstation.com/integrations/erp-accounting/)
- [Inventory, Warehouse &amp; Order Management](https://www.shipstation.com/integrations/inventory-warehouse-order-management/)
- [LTL &amp; Freight Carriers](https://www.shipstation.com/integrations/ltl-freight-carriers/)
- [Marketplaces](https://www.shipstation.com/integrations/marketplaces/)
- [Parcel Carriers](https://www.shipstation.com/integrations/parcel-carriers/)
- [Parcel Carriers](https://www.shipstation.com/integrations/parcel-carriers/)
- [Payments &amp; Tax](https://www.shipstation.com/integrations/payments-tax/)
- [Returns &amp; Shipment Protection](https://www.shipstation.com/integrations/returns-shipment-protection/)
- [Returns &amp; Shipment Protection](https://www.shipstation.com/integrations/returns-shipment-protection/)
- [Agencies &amp; Solution Providers](https://www.shipstation.com/integrations/agencies-solution-providers/)
