--- title: "SellerActive" url: "https://www.shipstation.com/integration/selleractive/" type: "ss_integration" modified: "2026-11-10T09:19:29-06:00" --- Why SellerActive users choose ShipStation ----------------------------------------- ### Protect inventory accuracy SellerActive keeps demand and listings moving. ShipStation keeps fulfillment accurate with barcode-driven inventory workflows that deliver 99%+ accuracy across physical and digital counts and reduce the manual mistakes that lead to overselling pressure. ### Speed up warehouse work When repricing and channel growth push more orders into your queue, ShipStation keeps your floor moving with mobile picking, scan-based workflows, and pick lists. Customers using mobile picking see a 30% to 40% increase in labor efficiency versus printed pick lists. ### Connect more of your stack SellerActive handles marketplace operations, and ShipStation extends that workflow across the rest of fulfillment. ShipStation gives you 200+ store and marketplace integrations plus 200+ carrier integrations, so growth doesn’t force another patchwork process. ### Scale with steady performance Peak days need dependable throughput. ShipStation processes 75 million orders annually, ships 1 billion packages annually, and handled 28.5 million labels during Cyber Week 2024 with no performance lag, so your team can keep pushing volume. Move beyond basic shipping tools with ShipStation ------------------------------------------------- [ Speak to Sales ](#) ### Order Management Combine orders across channels and prioritize based on filters, tags, stores, and more. [ Learn more ](https://www.shipstation.com/fulfillment/order-management/) ### Rate Comparison Find the cheapest, fastest, or best-value shipping option across parcel and freight. [ Learn more ](https://www.shipstation.com/fulfillment/shipping/rate-shopper/) ### Fulfillment Automation Batch, route, and print labels automatically for fast, seamless order fulfillment. [ Learn more ](https://www.shipstation.com/fulfillment/automation/) ### Buy and Print Labels Get exclusive discounts from UPS, USPS, FedEx, and more. Cut costs everywhere you ship. [ Learn more ](https://www.shipstation.com/fulfillment/shipping/print-labels/) ### Returns and Exchanges Turn returns into opportunities with a smooth, branded return process that fosters trust. [ Learn more ](https://www.shipstation.com/fulfillment/returns/) ### Tracking Keep customers informed with order updates at every step, reducing support calls. [ Learn more ](https://www.shipstation.com/fulfillment/shipping/tracking/) How to Setting up ShipStation and SellerActive --------------------------------------- **STEP 1** Log in to your SellerActive account, go to Settings, then Integrations from the navigation menu. Click Add Services, select ShipStation, and click Next to start the connection. **STEP 2** Copy the Username from SellerActive into the Generated Username field in ShipStation. Then copy the Password key from SellerActive into the Generated Password field. **STEP 3** Choose your Packing Slip Preference before you finish the connection. If it’s set to SellerActive, ShipStation won’t get orders until you print a packing slip in SellerActive. If it’s set to ShipStation, all unshipped SellerActive orders are exposed to ShipStation. **STEP 4** Click Connect in SellerActive, then click Test Connection to verify everything worked. Click Connect again to activate the store, then adjust branding and customer notifications on the Settings page, or click Save. TESTIMONIAL Find the best rate for every shipment ------------------------------------- Compare rates, delivery speeds, and services side-by-side for every order that comes in from Shopify, and let ShipStation pick the best option—with up to 90% discounted rates across 200+ carriers. [Explore Rate Shopping](#) ### Rate shopper Automatically select the best rate and service for every Shopify order, with no manual comparison. ### Bring your own rates Compare your negotiated carrier rates alongside ShipStation rates to get the best price. ### LTL + freight Quote and book LTL freight alongside parcel for bulk and wholesale Shopify orders. ShipStation AI Next-gen shipping intelligence ------------------------------ Built for forward-thinking brands that run fast and play to win. ShipStation AI handles the heavy lifting so you can stay light-years ahead of the competition. SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing SmartFill Automated Order Creation Universal AI Connect (MCP) Batch Label Processing Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On Auto-PRO Retrieval Dynamic Spot-Pricing Engine Packing Recommendations 24/7 Always-On - SmartFill - Automated Order Creation - Universal AI Connect (MCP) - Batch Label Processing - Auto-PRO Retrieval - Dynamic Spot-Pricing Engine - Packing Recommendations - 24/7 Always-On Award-winning technology and service ------------------------------------ Sign up for a free trial. No credit card required. -------------------------------------------------- Create your ShipStation account Country *\** Select your shipping origin country United StatesCanadaAustraliaNew ZealandUnited KingdomFranceGermany First Name *\** Last Name *\** Company Email *\** Password *\** Phone† Offer Code Select your current number of parcel shipments per month *\** Select an option I only need to ship one package50 shipments or less, I'm just getting started51-500 shipments501-1,000 shipments1,001-2,000 shipments2,001-5,000 shipments5,001-7,500 shipments7,501+ shipmentsI don't plan to ship anything How did you hear about us? Get Started By clicking 'Get Started', you agree to our [Terms](/terms-of-service) & [Privacy Policy](/privacy-policy) and [Carriers' Terms](/carriers-terms-of-service/) . † By providing your phone number, you agree that ShipStation may contact you by call or text, including using AI or automated technology, for onboarding and support. Phone number is optional. FAQ ShipStation SellerActive FAQ for setup, orders, labels, tracking, inventory, and returns ---------------------------------------------------------------------------------------- Frequently asked questions about setup, labels, rates, and returns ##### What does the ShipStation SellerActive integration do? The ShipStation SellerActive integration connects marketplace order management with day-to-day fulfillment, so your team stops treating shipping like a separate job. SellerActive gathers orders from the channels you sell on, and ShipStation pulls those orders into one shipping workspace where your team can process labels, automate routine decisions, compare carrier options, and move faster through busy queues. Here’s what that looks like in practice: - SellerActive consolidates multichannel orders. - ShipStation imports those orders automatically. - Your team works from one fulfillment view instead of bouncing between channels. - Automation rules assign shipping actions with fewer manual steps. - Batch printing keeps high-volume days from turning into one-label-at-a-time work. - Shipment details go back to SellerActive after you create each label. That last part matters more than it sounds. It keeps shipping status aligned between systems, cuts manual updates, and gives your team one less repetitive task to chase at the end of the day. For growing sellers, the real payoff isn’t just that ShipStation and SellerActive connect. It’s that the connection turns marketplace volume into a cleaner, faster, more controlled fulfillment workflow. ##### Can SellerActive orders from Amazon, eBay, Walmart, Etsy, Shopify, and BigCommerce flow into ShipStation? Yes. SellerActive is built to manage multichannel ecommerce across major marketplaces and shopping channels, and ShipStation pulls those consolidated orders into your shipping workflow. That means when SellerActive is already acting as your marketplace management layer, ShipStation becomes the fulfillment layer that takes over once the order is ready to ship. For many teams, that removes the worst part of multichannel shipping: - No switching from marketplace to marketplace to print labels. - No rebuilding the same shipping steps inside each sales channel. - No guessing which orders still need attention. - No separate carrier screens for each order source. - No manual handoff between marketplace operations and warehouse work. This setup works especially well when your business sells through several channels at once and needs one place to keep order flow organized. SellerActive stays focused on listings, repricing, inventory coordination, and order consolidation, while ShipStation handles label creation, automation, carrier selection, and tracking workflow. If your business is growing across Amazon, eBay, Walmart, Etsy, Shopify, BigCommerce, or a mix of channels, the ShipStation SellerActive workflow gives your team a much cleaner path from sale to shipment. ##### Does ShipStation send shipment details back to SellerActive after I create a label? Yes. ShipStation automatically notifies your SellerActive account with each order’s shipment details as soon as you create each label. That closes the loop between marketplace order management and fulfillment without forcing your team to key shipping updates in by hand. That automatic send-back improves daily work in a few ways: - SellerActive stays updated after label creation. - Your shipping records stay tied to the original order. - Teams spend less time chasing status updates. - Marketplace operations and warehouse operations stay aligned. - Customer communication workflows stay cleaner because shipment progress doesn’t live in only one tool. For sellers managing high order volume, this matters because small manual tasks pile up fast. If your staff has to copy tracking numbers, update shipped status by hand, or cross-check which orders were already labeled, fulfillment slows down right when demand is rising. ShipStation removes that drag. Once the label is created, the shipment details are pushed back automatically, so your team keeps moving instead of stopping to reconcile systems. That’s one of the biggest reasons the ShipStation SellerActive setup feels less like two disconnected tools and more like one continuous workflow. ##### How do I connect SellerActive to ShipStation? Start inside SellerActive. The connection uses your SellerActive generated credentials, and the setup follows a short sequence inside the Integrations area. Here’s the setup flow: - Log in to your SellerActive account. - Go to Settings, then Integrations from the navigation menu. - Click Add Services, then select ShipStation. - Click Next. - Copy the Username from SellerActive and paste it into the Generated Username field. - Copy the Password key from SellerActive and paste it into the Generated Password field. - Choose your Packing Slip Preference. - Click Connect in SellerActive to enable the integration. - Click Test Connection to verify the connection. - Click Connect to activate the store. After that, the store’s Settings page opens in ShipStation. You can adjust store-specific settings like branding and customer notifications, or click Save to close. One requirement matters before orders move over: imported orders need a Ship To address. \*\*Tip:\*\* Before you test the connection, confirm you have an active SellerActive account and the generated username and password ready so setup stays quick and clean. ##### What does the Packing Slip Preference setting control? The Packing Slip Preference setting controls when an order is exposed to ShipStation. It’s a simple switch, but it changes whether SellerActive holds orders until a packing slip is printed there or passes unshipped orders through to ShipStation right away. There are two outcomes: - If Packing Slip Preference is set to SellerActive, ShipStation will not be able to get orders from SellerActive until you’ve printed a packing slip within SellerActive. - If Packing Slip Preference is set to ShipStation, all unshipped SellerActive orders will be exposed to ShipStation. That choice shapes how your team splits work between systems. If SellerActive stays in charge of the early packing step, ShipStation waits for that signal before the order enters your shipping queue. If ShipStation handles that step, your unshipped orders are exposed there without that extra gate. Neither option is “better” for every seller. The right choice depends on where your team wants fulfillment to start. \*\*Tip:\*\* Pick the option that matches your real packing flow before launch, because that one setting changes what shows up for your shipping team and when they can act on it. ##### What data does SellerActive send into ShipStation? SellerActive sends the order information your shipping team needs to turn a sale into a shipment without rebuilding the order from scratch. The supported data gives ShipStation enough detail to keep order review, label creation, and customer communication moving inside one workflow. The ShipStation SellerActive integration supports these standard features: - Custom statuses - Customer emails - Customer phone numbers - Requested service - Notes from buyer - Order weight - Item weight - Item images That mix is useful because it gives your team more than just a name and address. Customer email and phone data support post-purchase communication. Requested service helps keep fulfillment aligned with the delivery method that was selected upstream. Notes from buyer can surface order context your team may need before shipping. Weights and item images make it easier to review orders, confirm items, and prep labels with less guesswork. One order import rule also matters here: the order must include a Ship To address. If that address isn’t there, the order doesn’t meet the import requirement. In short, SellerActive sends the practical shipping data, and ShipStation turns that data into action. ##### Which SellerActive fields do not sync into ShipStation? Some data does not come through with the ShipStation SellerActive integration, so it’s smart to know those gaps before you build rules around them. ShipStation supports many core shipping fields from SellerActive, but a few marketplace and order-detail fields are marked unsupported. The unsupported fields listed for SellerActive are: - Payment method - Discounts - Identifies gift orders - Internal notes - Item options - Item warehouse location This doesn’t make the integration weak. It just tells you where to expect direct sync and where to rely on other parts of your workflow. For example, ShipStation still gets the core information needed for label creation and order handling, including weights, images, buyer notes, requested service, and customer contact details. But if your team expected SellerActive discounts, internal notes, or warehouse location data to appear natively in ShipStation, you’ll want to plan around that. Clear expectations upfront lead to cleaner automation later. \*\*Tip:\*\* Review which fields your team uses most before launch so you can build workflows around supported data instead of discovering missing fields during your busiest shipping day. ##### Can I compare carrier rates and batch print labels for SellerActive orders? Yes. Once SellerActive orders are in ShipStation, your team can work them like any other ShipStation orders, which means you can use rate comparison and batch printing to speed up fulfillment. That’s where the ShipStation SellerActive connection starts paying off in labor savings instead of just data movement. For sellers handling growing order volume, that usually means four practical wins: - Compare shipping options across carriers in one place. - Choose the cheapest, fastest, or best-value option for each order. - Apply automation rules before labels are created. - Batch print labels instead of working one order at a time. Those tools matter because marketplace growth often breaks the old shipping routine first. A repricing push works. A promotion lands. Another channel starts moving. Suddenly the team that used to handle shipping comfortably is buried in manual clicks. ShipStation cuts clicks per order by 40% with automation and lets merchants create up to 15x more labels per hour, which is exactly the kind of leverage multichannel sellers need when order volume starts outrunning manual work. SellerActive drives demand and consolidates orders. ShipStation turns that order flow into a faster label workflow that’s easier for your team to control, especially during peaks and promotions. ##### How does ShipStation support inventory management and warehouse management for SellerActive sellers? ShipStation gives SellerActive sellers a stronger warehouse layer after orders are consolidated, which is often the missing piece for businesses that already have marketplace management under control. Instead of stopping at order aggregation, ShipStation adds tools for inventory accuracy, picking efficiency, and fulfillment control inside the warehouse itself. That shows up through capabilities like these: - Barcode-driven inventory workflows - Pick lists for organized fulfillment - Mobile picking for faster floor work - Scan-based verification for better accuracy - Inventory sync settings designed to prevent overselling - Order handling that stays tied to shipping execution The proof behind those workflows is strong. ShipStation inventory workflows drive 99%+ inventory accuracy across physical and digital counts. Merchants also set up or update inventory sync settings with buffer stock specifically to prevent overselling. In the warehouse, customers using mobile picking versus a printed pick list see a 30% to 40% increase in labor efficiency. That means SellerActive can keep demand, listings, and repricing moving on the front end while ShipStation keeps the back end accurate and efficient when orders reach the floor. For operations leaders, that’s the difference between “orders are centralized” and “fulfillment is actually under control.” ##### Can I use SellerActive repricing with ShipStation fulfillment? Yes. SellerActive repricing and ShipStation fulfillment fit together well because they solve different parts of the same growth problem. SellerActive helps you stay competitive in marketplaces, and ShipStation makes sure the shipping operation can keep up when those pricing moves create more orders. That pairing works best when you think about the whole chain: - Repricing increases order flow. - Multichannel order management keeps demand organized. - ShipStation imports those orders into one shipping queue. - Automation reduces repetitive decision-making. - Batch printing keeps label output moving during spikes. - Tracking sync closes the loop after shipment. This is where many growing sellers feel the strain first. Repricing wins the order, but manual fulfillment steals the margin back through labor, delays, and mistakes. ShipStation keeps that from happening by giving your team more shipping throughput without forcing more tool switching. Automation cuts clicks per order by 40%, and merchants using ShipStation automation create up to 15x more labels per hour. So if SellerActive is driving more marketplace activity through repricing, ShipStation gives your team the operational muscle to absorb that demand cleanly. In other words, SellerActive helps win the sale, and ShipStation helps fulfill it at scale. ##### Is SellerActive connected to ShipStation as a sales channel or through the ShipStation API? For most merchants, SellerActive connects to ShipStation through the native SellerActive store connection, and that’s the standard setup path. You start in SellerActive, add ShipStation under Integrations, enter the generated username and password, test the connection, and activate the store. That native connection is the right choice for most teams because it already covers the core workflow: - Orders import automatically from SellerActive. - Shipment details go back after label creation. - Supported order fields come through for fulfillment use. - Store settings can be adjusted after connection. - Day-to-day shipping runs inside ShipStation after setup. Some businesses also build custom processes around the ShipStation API, especially when they want broader system-level shipping automation. But for the ShipStation SellerActive integration itself, the direct connection is the practical starting point and the path most sellers need. It resolves the main job fast: bring consolidated SellerActive orders into ShipStation, ship them efficiently, and sync shipment information back. If you’re evaluating the integration for normal marketplace fulfillment, start with the native store connection. That gets you the cleanest route from SellerActive order management into ShipStation shipping. ##### Can ShipStation handle international shipping for SellerActive orders? Yes. Once SellerActive orders land in ShipStation, you can use ShipStation’s international shipping capabilities as part of the same workflow your team uses for domestic orders. That matters for growing sellers because cross-border demand shouldn’t force a separate process, separate label tool, or separate carrier hunt. ShipStation brings international scale through: - 200+ global carrier integrations - Shipping to over 195 countries - Rate comparison across carrier options - One workspace for domestic and international order processing - Automation that reduces manual shipping prep across all order types For a SellerActive business expanding into more markets, that creates much better control. Your team doesn’t need one workflow for marketplace management and another for international fulfillment decisions. SellerActive continues to centralize the order flow from your channels, and ShipStation handles the shipping side with broader carrier access and the same operational tools your team already uses for daily fulfillment. That’s a big advantage when international orders start showing up more often, because the challenge usually isn’t “Can we create a label?” The challenge is “Can we create labels consistently without slowing everything else down?” ShipStation answers that with scale, carrier choice, and one process your team can keep using as you grow. ##### Can I manage returns and exchanges for SellerActive orders through ShipStation? Yes. ShipStation gives SellerActive sellers a stronger post-purchase workflow by adding branded returns and exchange tools after the original order has already moved through fulfillment. That means your team doesn’t need returns to live as a disconnected manual task after shipment. For sellers trying to protect revenue and reduce support friction, that creates clear benefits: - Give customers a smoother return experience. - Keep return activity tied to the original shipped order. - Turn more returns into exchanges instead of refunds. - Maintain brand consistency after checkout. - Reduce manual follow-up for your team. Returns matter because marketplace growth doesn’t stop with the shipment leaving the warehouse. If the return flow is clunky, customers feel it, support teams feel it, and revenue takes the hit. ShipStation’s returns tools make that part of the workflow more organized and more customer-friendly. The value is proven in practice, too. ShipStation cuts return handling time by 50%, and one apparel brand using ShipStation returns increased its exchange rate from 0% to 38%. For SellerActive sellers, that means the shipping connection does more than push orders out. It also gives you a better way to handle what comes back, which is critical for margin, loyalty, and repeat business. \*Rates are limited to shipping from the continental US only. These rates and discounts exclude shipment origins from Hawaii, Puerto Rico, and Alaska. Rates and any applicable discounts are subject to change at any time without notice. Discounts are subject to minimum charges set forth in the FedEx Service Guide, which can be found at fedex.com. †FedEx shipping discounts are off standard list rates and cannot be combined with other offers or discounts. Discounts are exclusive of any FedEx surcharges, premiums, minimums, accessorial charges, or special handling fees. Eligible services and discounts subject to change. For eligible FedEx® services and rates, call 1.800.GoFedEx (1.800.463.3339). See the applicable FedEx Service Guide for terms and conditions of service offers and money-back guarantee programs.\* Explore other categories ------------------------ - [3PL & Fulfillment](https://www.shipstation.com/integrations/3pl-fulfillment/) - [Ecommerce & Online Stores](https://www.shipstation.com/integrations/ecommerce-online-stores/) - [Ecommerce & Online Stores](https://www.shipstation.com/integrations/ecommerce-online-stores/) - [ERP & Accounting](https://www.shipstation.com/integrations/erp-accounting/) - [Inventory, Warehouse & Order Management](https://www.shipstation.com/integrations/inventory-warehouse-order-management/) - [LTL & Freight Carriers](https://www.shipstation.com/integrations/ltl-freight-carriers/) - [Marketplaces](https://www.shipstation.com/integrations/marketplaces/) - [Parcel Carriers](https://www.shipstation.com/integrations/parcel-carriers/) - [Parcel Carriers](https://www.shipstation.com/integrations/parcel-carriers/) - [Payments & Tax](https://www.shipstation.com/integrations/payments-tax/) - [Returns & Shipment Protection](https://www.shipstation.com/integrations/returns-shipment-protection/) - [Returns & Shipment Protection](https://www.shipstation.com/integrations/returns-shipment-protection/) - [Agencies & Solution Providers](https://www.shipstation.com/integrations/agencies-solution-providers/)