Home PressReality TV’s Carlo’s Bakery Uses ShipStation to Streamline Online Order Fulfillment to Customers Nationwide

Reality TV’s Carlo’s Bakery Uses ShipStation to Streamline Online Order Fulfillment to Customers Nationwide

July 9, 2013

Cloud-Based Shipping Solution Delivers Easy CRM & Shopping Cart Integration & FedEx Compatibility

AUSTIN, Texas, July 9, 2013 — Carlo’s Bakery, the Hoboken, N.J.-based bake shop known by reality TV fans for its custom cakes and the extended Italian-American family that creates them, has found the recipe for online order fulfillment success with ShipStation’s market-leading web-based shipping solution for online retailers. Carlo’s is using ShipStation to ensure fast, accurate, fresh-from-the-oven delivery via FedEx to customers nationwide in the wake of TV stardom that even has celebrities ordering its elaborate cake confections.

The bakery selected ShipStation to keep online orders moving efficiently out the door because of ShipStation’s cost-saving cloud-based architecture, ease of use, pre-integration with FedEx online systems as well as Carlo’s shopping cart solution, and bi-directional data sharing with the bakery’s Salesforce-based order management and customer service applications.

These real-time integrations have enabled Carlo’s to handle shipping and fulfillment with just a few clicks – including order import, batch label creation and customer communications – to maximize shipping speed as well as product freshness. The seamless data exchange also keeps customer order status up-to-date for topnotch customer service.

ShipStation has also provided Carlo’s with a scalable, cost-effective solution to handle rapid business growth since the bake shop’s reality TV show debut. That growth has included building a new factory to make specialty cakes and baked goods for shipments across the country.

“Before we found ShipStation, we only had experience with a mixed eCommerce platform and shipping platform that hosted our web store. That platform was not efficient,” said John Carson, Information Technology Manager for Carlo’s Bakery. “We needed a technology option and delivery carrier that would allow us to keep our current CRM and shopping cart without slowing us down and sacrificing taste or quality.”

With its ShipStation and FedEx systems in place, Carlo’s hopes to soon begin shipping its baked goods to fans around the globe. “There are a lot of capabilities that ShipStation and FedEx bring to the table that we plan to explore in the future,” Carson said. “The possibilities are exciting.”

About ShipStation

ShipStation is a web-based shipping solution that streamlines the order fulfillment process for online retailers. With real-time integrations into popular marketplaces like Amazon, eBay, Newegg and Etsy and shopping carts like Magento, Volusion, Shopify, and Bigcommerce, ShipStation handles everything from order import and batch label creation to customer communication. Advanced customization features such as Automation Rules and Product Profiles allow ShipStation to fit businesses with any number of users or locations. As a SaaS, cloud-based software solution, ShipStation is compatible on both Mac and PCs through any web browser – from anywhere!

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