November 12, 2018

The 23 top eCommerce influencers on Twitter

AUSTIN, Texas — November 12, 2018- eCommerce and online marketing change every day. New techniques are developed, new trends appear, and new tools are released. If you want to stay in-the-know, it’s important to follow the top eCommerce influencers.

If you want to stay in-the-know, it’s important to follow the top eCommerce influencers.

Twitter is one of the best places to learn from influential people. It’s a broadcast platform that influencers use to share links and useful information, and it’s easy to follow lots of people. Maybe too easy. Twitter is a powerful source of knowledge, but if you follow too many accounts, the onslaught of information will quickly overwhelm you.

Instead of following everyone under the sun, it’s better to follow a curated list of people whose insights can have the largest impact on your business.

Here is our list of the top eCommerce influencers on Twitter. By following these accounts, you’ll tap into the major news and trends of the eCommerce industry, and possibly learn tricks and skills that will create positive change for your store.

Whether you manage a massive brand or you’re new to the eCommerce world, you need to follow these Twitter accounts. We haven’t ranked them in any way, so don’t pay attention to the numbers. Follow them all or choose the ones that add the most value to you.

1. Steve Chou – @MyWifeQuit

Steve Chou is a self-made eCommerce giant. He and his wife started an online store so she wouldn’t have to go back to work after having their first child. The store exploded in less than a year. Now, Chou runs a blog where he shares his practical, first-hand eCommerce advice.

2. Andrew Youderian – @youderian

Youderian is the founder of eCommerceFuel, a private community for high six- and seven-figure store owners. He curates high-quality content that’s full valuable insights. He also knows a lot about shopping platforms, like Amazon and Google Shopping.

Instead of following everyone, follow the right #eCommerce influencers whose insights can have the largest impact on your business. 

3. Tobias Lütke – @tobi

Lütke is the founder and CEO of the massive eCommerce platform Shopify. He’s a developer by nature, so his thoughts are tech-focused, but that could add a bit of diversity to your Twitter feed. You never know what you might learn! If your store uses Shopify, this is a great source of information.

4. Sarah Carroll – @growglobal

Carroll would be a unique addition to your Twitter feed. She helps eCommerce stores step into international markets and often tweets about global eCommerce trends and how social and political changes affect the industry.

5. Micah Solomon – @micahsolomon

Solomon is a customer service guru who shares his customer-centric eCommerce philosophy on Twitter. Follow him to learn about pleasing customers at a high level (especially millennials).

6. Mike Wittenstein – @mikewittenstein

Wittenstein is a user experience designer and strategist with a strong grasp of the latest eCommerce trends. He teaches how to create eCommerce experiences that align with your customers’ needs and preferences.

7. Ben Marks – @benmarks

Marks is a Magento Evangelist, which means he travels all over the world and talks about eCommerce and platforms. His Twitter feed is a great source of information about the people in the eCommerce community. It’s a lot of Magento, but not only Magento.

8. Richard Lazazzera – @RichardABLS

Lazazzera is the founder of A Better Lemonade Stand, an eCommerce blog filled with resources and guides on all types of eCommerce topics. He also reviews tools, so you can get an idea if they fit your needs before you buy. He has built several eCommerce stores himself, so his advice comes from experience.

9. Mark Johnson – @MJohnsonLoyalty

Johnson is the president of Loyalty 360, one of the largest associations of customer loyalty professionals. His tweets center around helping big brands keep their customers buying through relationships and loyalty programs.

10. Tonya Garcia – @tgarcianyc

Garcia is a retail reporter at MarketWatch. She covers big companies and their campaigns to drive sales and improve customer engagement.

11. Steve Hutt – @stevenhutt

Hutt is one of the most popular eCommerce influencers, especially on social media. He shares the strategies he used to hit $50 million in sales with his first eCommerce business. He’s a Shopify expert, and often evangelizes that platform, but he shares a lot of universal strategies for eCommerce shops and professionals.

12. Peep Laja – @peeplaja

Peep Laja is the biggest name in conversion optimization and the founder of ConversionXL. He offers powerful strategies to help you improve conversions on your eCommerce site. If you have decent sales now, his advice can help you supercharge your conversions and generate big money.

13. Tracey Wallace – @tracewall

As the editor-in-chief for eCommerce platform BigCommerce, Wallace tweets a lot about the latest trends in online commerce. Her tweet feed is obviously somewhat BigCommerce heavy, but she includes a lot of more general eCommerce thoughts and learnings, as well. She also the co-founder of a pillow manufacturer, so she tweets about her direct experience with eCommerce, too.

14. Joseph Michelli – @josephmichelli

Michelli is a best-selling author who has covered the customer experience of big brands like Zappos and Starbucks. He focuses on decreasing churn by building strong relationships with your customers. Most of his tweets are centered around large retailers.

15. Robert Gilbreath – @Adomatica

Gilbreath is the marketing lead at ShipStation, a powerful eCommerce shipping automation tool. He tweets about data-driven marketing and building long relationships with your customers.

16. Chad White – @chadswhite

White is a prolific author of email marketing topics and the Research Director of Litmus. He helps businesses of all sizes apply email marketing best practices.

17. Matthew Smith – @whale

Smith is the founder of one of our favorite email repositories, Really Good Emails. He’s a talented email designer with experience working with many of the world’s biggest startups and often tweets about the state of email in general.

18. Zia Daniell Wigder – @zdwigder

Wigder is the Chief Global Content Officer at Shoptalk, a retail event attended by thousands of retailers and brands from around the world. She has extensive knowledge of eCommerce trends and business models her tweets will keepyou up-to-date with new retail technologies.

19. Kunle Campbell – @KunleCampbell

Campbell is an eCommerce consultant and founder of eCommerce growth marketing firm 2x Media. A frequent contributor to many of the top eCommerce blogs, he often tweets about the latest trends in online retail and especially about the market forces shaping global eCommerce.

20. Austin Brawner – @a_brawn

Brawner is the Chief Fixer at Brand Growth Experts, the host of the Ecommerce Influence podcast, an email marketing consultant, and a popular speaker. He’s a strong advocate of email marketing. His podcast is a mix of actionable how-to and high-level theory.

21. Felix Thea – @FelixThea

Thea is the host of the Shopify Masters podcast. He discusses literally everything about eCommerce, from generating ideas to packaging products to interacting with your customers. And of course, there’s plenty of marketing content. He interviews successful eCommerce entrepreneurs every week to break down their methods and insight.

22. Jason Del Rey – @DelRey

Del Rey is the senior editor for Recode covering eCommerce, Amazon, and payment companies. His content touches the very top of the online retail industry, which could give you ideas how to steer your company.

23. Armando Roggio – @EcommerceBoy

Roggio is the Director of Marketing and eCommerce of a farm supply brand. His tweets cover a wide range of eCommerce topics. He’s also extremely prolific—you’ll find his writing all over the place.

About ShipStation 

ShipStation is the leading web-based shipping solution that helps e-commerce retailers import, organize, process, and ship their orders quickly and easily from any web browser. ShipStation features the most integrations of any e-commerce web-based solution with over 150 shopping carts, marketplaces, package carriers, and fulfillment services. ShipStation’s many integration partners include eBay, Jet, PayPal, Amazon, Etsy, BigCommerce, WooCommerce, Shopify Plus, Squarespace, Volusion, and Magento. ShipStation also integrates with carriers such as DHL, FedEx, USPS, UPS, Canada Post, Australia Post, Royal Mail, and Hermes. ShipStation has sophisticated automation features such as automated order importing, custom best practice rules, product profiles, and fulfillment solutions that enable its users, wherever they sell and however they ship, to be exceptionally efficient at shipping orders. ShipStation is a wholly-owned subsidiary of (Nasdaq: STMP). For more information, visit


Robert Gilbreath
CMO & VP of Partnerships at ShipStation