Small BusinessesStart small, think big. Elevate your small-business shipping today.
Start Shipping in MinutesStart shipping instantly with a simple setup. Buy and print labels in minutes with no training needed and no unnecessary steps.
Automate and ScaleSave time with rules that batch, route, and print labels automatically so your shipping keeps up as orders grow.
Save on Every ShipmentAccess exclusive 80% – 90% discounts from every major carrier and cut costs on every label, no matter where you ship.
Connect and CustomizePlug into hundreds of stores, marketplaces, and carriers, or extend ShipStation with custom API integrations built for your business.
Manage Everything in One PlaceManage shipping, inventory, warehouse, tracking, and returns for all your stores and marketplaces in one simple platform.
Simplify ReturnsManage returns in one platform with prepaid labels and self-serve features that keep the process fast and frustration-free.
Mid-size and GrowingShip smarter, grow faster. Scale your fulfillment with ease.
Save on Shipping as you ScaleAutomate rate shopping across 200+ carriers, bring your own carrier accounts, and unlock deep volume discounts that grow with you.
Unlock Shipping InsightsAnalyze sales trends, shipping costs, and delivery times in one platform to identify savings, improve efficiency, and keep fulfillment running smoothly.
Centralize Omnichannel FulfillmentManage orders, shipping, inventory, warehouse operations, tracking, returns, and analytics across online stores and marketplaces with one platform.
Automate Order ManagementCombine AI intelligence with rule-based workflows to speed up fulfillment, streamline operations, and eliminate bottlenecks
Scale With our APIsExtend your setup using our developer-friendly API for custom automated workflows and insights.
Start with Guided OnboardingOur experts walk you through setup, training, and workflows so your team feels confident and ready to ship quickly.
EnterpriseGlobal scale, local precision. Master shipping at every level.
Lower Shipping Costs at Global ScaleReduce global shipping expenses with real-time rate shopping and discounted carrier rates, helping your enterprise control costs and ship efficiently at scale.
International Shipping Made SimpleEasily manage customs forms, duties, taxes, and tracking while accessing global carrier options from one platform built for cross-border shipping.
Fulfillment APIsCustomize workflows at scale with APIs for consolidating orders across channels, comparing shipping rates, validating addresses, tracking, analytics, and more.
Multi-Location FulfillmentManage inventory, orders, and shipping across multiple warehouses and stores with one platform built for multi-location fulfillment.
Advanced Shipping IntelligenceAccess powerful analytics that reveal trends, track spend, and measure performance to unlock global fulfillment efficiencies.
Dedicated Guidance and SupportCount on 24x7 support plus dedicated onboarding guidance so your enterprise shipping runs reliably from day one and beyond.
How Guardian Sports Used Automated Returns to Scale After Going Viral with the NFL
After the NFL adopted their concussion-reducing Guardian Cap, this Atlanta-based sports safety company saw orders explode to 400 per day—and the team’s manual processes couldn’t keep up.
The conclusion is clear: AI is already influencing demand, competition, and delivery performance—and retailers that fail to adapt risk being excluded from AI-led shopping journeys altogether.
The conclusion is clear: AI is already influencing demand, competition, and delivery performance—and retailers that fail to adapt risk being excluded from AI-led shopping journeys altogether.
The conclusion is clear: AI is already influencing demand, competition, and delivery performance—and retailers that fail to adapt risk being excluded from AI-led shopping journeys altogether.
The EU Now Requires Harmonized System Codes for Imported Goods
Effective March 1, 2023, new import regulations go into effect for items imported to the European Union (EU). The EU will now require detailed customs descriptions and Harmonized System (HS) codes for each item you import to most of the EU member states.
Effective March 1, 2023, new import regulations go into effect for items imported to the European Union (EU). The EU will now require detailed customs descriptions and Harmonized System (HS) codes for each item you import to most of the EU member states. This massive reform allows for thorough identification and understanding of goods arriving in and being transported through the EU.
These changes are part of the EU’s comprehensive ICS2 reform of international commerce and shipping. These changes have the end goal of bringing enhanced security, expedited customs clearance, and accurately charged duties and taxes. And while these changes will create a smoother delivery of international orders, it will require a little extra work for shippers and mail-senders outside of the EU. Learning the HS codes and customs descriptions of each of your items can be time-consuming—particularly if you sell a wide range of items. This is especially true if you are manually entering this information on every order to generate customs forms like the CN22 and CN 23. With software like ShipStation there are ways to automatically generate customs forms with customs information included. While these requirements are only in place to orders going to the EU, it is recommended that you treat all international shipments with this same level of detailed information as it will only create a smoother, simpler delivery process.
What are HS Codes?
HS codes are a universally recognized way of identifying goods, the materials they’re made of, and the intended purpose of the item. These codes follow “Harmonized System Nomenclature” to create a universal language that any customs agent can follow regardless of languages spoken or listed for the customs description. The purpose of HS codes is to ensure uniformity and consistency in the classification of goods traded globally.
What is Required for the ICS2 Customs Updates?
To comply with these changes, you need to include the HS code and corresponding customs description for every item you send to the European Union. Again, these regulations apply to any item passing through EU customs—even if the final destination is outside of the EU. So, if you are shipping to someone in Northern Ireland (a non-member state) and it passes through customs in Ireland, Ireland would require the appropriate description and HS codes be filled out on customs forms. As a result, it is best to be in the habit of always having the HS code and customs descriptions on any internationally bound shipment.
Benefits of HS Codes and Customs Descriptions
Properly filled-out customs forms with the correct HS codes and customs descriptions allow your products to pass through customs more quickly and efficiently. Additionally, they also allow for correctly assigned duties and taxes on the product. Failure to properly identify the imported items can result in higher price tags for merchants and recipients alike. While this will cause additional work in the short term, your international customers will see the benefit in the long run. Faster customs clearance means a shorter transit time and quicker delivery.
How Do I Use the Correct Customs Descriptions and HS Codes?
Historically, the EU and other governing bodies haven’t strongly enforced descriptions used to describe imported goods. However, these recent changes impact both HS codes and customs descriptions. The EU will no longer allow vague descriptions such as “gift,” “clothing,” or “artwork” as acceptable customs descriptions. The EU does offer guidance and some examples for some descriptions they have deemed acceptable via their Guidance on Acceptable and Unacceptable Terms for the Description of Goods. There are also ways to locate the correct HS code using tools like the Harmonized Tariff Schedule or the more premium Global Tariff Classification Research Tool for Trade.gov Users.
How to Streamline Shipping to the EU with ShipStation Partner GlobalPost
One way ShipStation helps simplify international fulfillment is thanks to international shipping partner GlobalPost. With easy-to-use, affordable shipping services for a range of parcel sizes, domestic shipping hubs, and an international network of last-mile providers, businesses of all sizes can simplify international shipping.
GlobalPost’s On Demand HS Classification Tool
One thing GlobalPost offers to simplify international shipping is their On Demand HS Classification Tool. This tool works great for merchants that only ship a handful of SKUs internationally. With this, GlobalPost allows anyone to create up to five free classifications per day. Additionally, there is no requirement to use this service.
Free HS Code Fulfillment Service
GlobalPost’s HS code fulfillment service is included along with any label purchased. When an item enters a GlobalPost warehouse, they’ll automatically assign the appropriate HS codes to the customs forms (granted a sufficient item description is provided).
ShipStation Makes International Shipping More Affordable and Simpler
Thanks to close partnerships with carriers like GlobalPost, UPS®, USPS, and DHL Express, merchants can find affordable international shipping options for parcels of any size, shape, weight, or class. Best of all, with ShipStation, you can save up to 82% on international shipping.
Automatically Apply Correct Customs Information
ShipStation can store records of any product you sell. When you add these product records into your ShipStation account, you can add the HS code and customs description. This then applies item-level customs information to any order that enters into ShipStation. For more information on how ShipStation streamlines international shipping, we have helpful international shipping setup guides and much more.
James Messer
James Messer is a copywriter specializing in shipping, logistics, and ecommerce.