Candace Barnette

Customer experience now shapes all parts of business. That includes what happens after someone buys from you. Consumers expect brands to engage and value customers as people, going beyond the…

When you think about optimizing order fulfillment, you might imagine finding more efficient picking, packing, and shipping strategies. But fulfillment is about more than just efficiency. As one panelist put…

Shipping has evolved beyond simple logistics. Today, it’s a crucial bridge between brands and customers. Good shipping builds loyalty. Poor shipping destroys it. When preparing a peak season ecommerce strategy,…

Creativity isn’t magic—it’s a skill you can develop through deliberate practice. The myth that creativity is a talent that you’re born with stops more business innovation than any external barrier.…

The companies that will thrive in 2026 have one thing in common: they’re automating the time-drains holding others back. Business automation uses technology to handle repetitive tasks automatically—without human intervention—so…

Your customer experience is dialed in—attractive storefront, easy checkout, steady orders. So why does fulfillment still feel like you’re putting out fires? You’re experiencing the scaling paradox that catches most…

International ecommerce fundamentally shifted in 2025. While 73% of businesses plan global expansion, a hidden shipping decision is determining who succeeds and who gets left behind. The choice between DDU…

For millions of entrepreneurs, Shopify is the undisputed engine of commerce. It provides a powerful platform to build a brand, attract customers, and sell products. Shopify offers beautiful storefronts and…