Automated order fulfillment software for fast, error-free shipping

Tackle the tasks that slow your team down with Automation Rules. Trigger actions based on almost any order detail, like destination, order value, item, tag, or sales channel. Automatically:

• Choose the right shipping service and package type
• Set insurance, confirmation, and delivery options
• Add tags, assign orders to users, or apply custom packing slips

Implement automated order logic once, then let ShipStation handle the heavy lifting.

Automatically compare rates across carriers and services for every shipment, using your rules to balance cost and delivery speed. The right option is selected every time—reducing manual decisions, and keeping shipping costs under control as volume grows.

Determine how to best fulfill customer orders based on where products are stocked. Prioritize speed or the fewest number of shipments to create a more cost-effective operation. Intelligent rules are reflected in every order. No back and forth. Orders get routed and split automatically, so your team doesn’t have to decide where to ship from for every order.

When items in the same order are in different warehouses or must ship separately, Auto-Split automatically creates multiple shipments. Each shipment receives the right service, package, and warehouse assignment. Reduce manual work. Minimize costly errors. Give your customers a seamless experience.

Set Product Defaults so shipping details are never a guessing game. Save item weight, dimensions, preferred services, and customs information directly in your product catalog to save time. SmartFill remembers how you ship and automatically applies weight and dimensions based on past shipments, filling in details as orders come in. The result is less manual entry, more accurate rates, and consistent, compliant shipping for every order.

Configure shared shipping details once for similar products. Preset Groups let you apply standard weights, package types, and customs information across multiple SKUs. When those items appear in an order, ShipStation automatically applies the correct settings, saving you time on future orders.

Bridge the gap between what shoppers see at checkout and what your warehouse uses to ship. Service Mapping lets you connect store shipping options to carrier services. When a customer chooses Standard, Expedited, or Free Shipping, ShipStation automatically selects the matching service and package type so you can always deliver on time. No more guesswork.

Extend automation beyond domestic shipping. Set customs details like content type, non-delivery preferences, and international services using product defaults and rules. Harmonization (HS) codes and declared values are applied automatically, so cross-border orders are ready to ship without extra research. Your team moves faster, avoids compliance mistakes, and supports global growth without adding complexity.

Route work automatically without manual handoffs. Automation Rules assign orders to the right users, teams, or connected fulfillment partners based on factors like sales channel, destination, or product type. This simplifies 3PL coordination and internal workflows while keeping every order visible and on track from assignment to shipment.

Update your fulfillment strategy without reworking every order. Reprocess Automation Rules lets you reapply updated rules and product defaults to orders that are still awaiting shipment. ShipStation re-runs the relevant automation in bulk, so changes take effect quickly without extra clicks, manual fixes, or added risk.

ShipStation works alongside enterprise resource planning (ERP) systems, inventory tools, and warehouse technology to streamline the entire supply chain. Automated storage and retrieval systems move items inside the warehouse. ShipStation automation takes over from the moment the order imports, through label creation and dispatch. The result is a continuous flow that keeps inventory accurate and orders moving.

Get visibility into where manual steps slow you down. Performance insights help you spot patterns—orders that require extra handling, rules that could be expanded, or services that create friction. Use that clarity to fine-tune automation with additional rules, presets, or service mappings. Over time, your fulfillment operation becomes more efficient and easier for warehouse and customer service teams to manage together.