Innovation Delivered Heading 1.
Track 1: Plan & Position

Signal and Strategy

Cutting Through the Noise in Modern eComm
About

In today's crowded ecommerce market, standing out is more complex than ever. This session explores how brands can master omnichannel marketing to create memorable experiences, foster trust, and drive growth. Industry experts will share what's working now and what to leave behind.

Session Outline

Omnichannel or Nothing
What are the key components of a successful omnichannel strategy today, and how can brands ensure alignment across platforms without overwhelming their teams or their customers?

Standing Out in the Scroll
With so much digital noise, what actually makes a brand memorable in 2025? How are top ecommerce brands capturing attention and building trust at the same time?

Growth with Precision
How can brands use customer data and automation to scale without losing authenticity? What tools or tactics are proving most effective right now?

Product Demo: UX/Website
Key Takeaways
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Learn how to build omnichannel strategies that genuinely connect with modern ecommerce buyers.

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Understand how to stay relevant and trusted in a noisy, competitive space.

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Get practical tactics to scale using more innovative marketing and tech.

Speakers
Rick Watson

CEO and Founder, RMW Commerce

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Darin Lynch

CEO & Founder
Irish Titan

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Dustin Holmstrom

Field CTO, Shopify

Chloe Thomas.
Chloë Thomas

Author & Host, eCommerce MasterPlan Podcast

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Jason Retailgeek Goldberg.
Jason “Retailgeek” Goldberg

Chief Commerce Strategy Officer, Publicis Groupe, Retailgeek LLC

See ShipStation in Action
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Automation
Automate repetitive shipping tasks to boost productivity and minimize errors. Eliminate clicks for faster shipping and seamless scalability, maximizing your growth potential.
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Inventory Management
Eliminate inventory stress and confidently meet demand. Optimize stock levels, prevent overselling, and ensure product availability, fueling your business growth.
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Returns and Exchanges
Transform returns into a seamless process. Boost customer satisfaction, reduce costs, and retain revenue, turning a challenge into a growth opportunity.
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Branded Customer Notifications
Transform customer communication into a brand-building tool. Keep buyers informed with order updates, enhancing loyalty and reputation.
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Automated Rate Shopper
Optimize every shipment with automated precision. Effortlessly and accurately prioritize the best rates and service requirements you need, protecting your bottom line.
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UX/Website
Integrate real-time shipping rates and delivery options directly into your checkout for higher conversions and happier customers.
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Analytics
Gain actionable insights from ShipStation's analytics suite. Make data-driven decisions to reduce waste, improve financial performance, and fuel business expansion.
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Warehouse Management
Drive warehouse efficiency with mobile precision. Ensure accurate stock, streamline picking, and meet delivery expectations, fueling seamless business expansion.
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Developer Experience
Empower developers to build custom API integrations, automate unique workflows and enhance data flows across all your systems.
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Fulfilled by ShipStation
Expand your reach and scale effortlessly. Let ShipStation's fulfillment network manage your inventory and shipping, unlocking new opportunities without commitments.
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Warehouse Logistics
Streamline warehouse operations with real-time data exchange, minimizing errors and accelerating dispatch for peak efficiency.
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Marketplaces
Seamlessly manage orders and listings across multiple online marketplaces, expanding your reach and boosting sales opportunities.