This post was contributed by Ksenia Emelianova, content marketer for X-Cart, the ecommerce platform with enterprise features at SMB cost.
Last week we posted an article discussing our 10 favorite Instagram marketing tips. But we came up with a few more and thought we should share them with you.
Creating an engaging Instagram account is an enormous challenge. Not only do you have to post great content but you also have to work within the restrictions of Instagram’s algorithm. The current algorithm shows photos based on three factors:
- The probability the user will find the content interesting
- The user’s relationship with the poster
- The timeliness of the post
Content that isn’t interesting to the user and it isn’t posted at the right time won’t get many views. Thus, if you want users to see your content, you need to follow these Instagram marketing tips.
1. Host an Online Q&A Session
Comments and likes are the key parameters used by Instagram’s algorithm. So a Q&A will increase your company’s online engagement. Don’t forget to tag a poster before you respond so they get recognized!
Example: Gaynor Minden
2. Go Behind the Scenes
Customers care about how the products they buy are being produced and assembled. Interviewing the creators of handmade products can be an intimate and valuable experience.
3. Showcase Your Philanthropic Side
If your company donates to a non-profit organization, let your followers know! Supporting a cause dear to your company’s heart shows you care about the community.
Share photos of your company working with a non-profit to motivate others to do the same. And people will connect you with your brand when you share your dedication.
Example: Dr. Mike
4. Show Off Your Corporate Culture
Put a face on your company. Instagram is perfect for sharing photos from off-site events, exhibitions, and company holidays.
5. Educate Your Followers
Your account should be a reliable source of information for your followers. An artist can write about the pros and cons of acrylic paint. An actor can share his experiences on Broadway. A nutritionist can distribute a weekly food plan.
Customers are likely to see your social media more than your official website. So Instagram is a great place to educate users on your product. Using social media to show the value of your business can convert observers to buyers.
Example: How to Count Calories
6. Tell Your Company’s Story
Followers will appreciate hearing about the history of your company. Discuss how your founders met or the reason behind the business. Interesting facts about your company makes it appear more personable and attractive.
Example: Carbon Coco
7. Celebrate the Holidays
The holidays are the best time of year for Instagram posts. While there are numerous Instagram marketing tips and tricks, a fantastic way to boost sales is a holiday sale and discount.
People tend to splurge during the holiday season. This means a cheerful, bubbly post can offer plenty of benefits.
8. Talk About Recent Events
Discussing the latest new stories on Instagram is a solid Instagram marketing strategy. Are your followers fascinated by sports? Post a picture of the most recent Olympic Gold Medalist. Also, if a big news story affects your business, let everyone know how you’re adapting.
Example: Marie Claire
9. Share Your Favorite Quotes
Quotes resonate with anybody. Plenty of tools can help you design your own quotable images to inspire your followers. (Personally, we’re fans of Canva.)
10. Team Up With an Influencer
Instagram is experiencing crazy growth in influencer marketing these days. No need to pay exorbitant amounts to celebrities! And there are so many influencers to choose from.
Example: Yella Bella
It’s easy to fall into a rut with your Instagram posts. Reflect on these Instagram marketing tips when you transform your content. Instagram can be your company’s secret weapon to a constant stream of fresh sales leads. Investing in your company’s Instagram account is sure to get people talking about your products. Let us know what you think about these tips and keep up with the blog for more helpful and actionable content!